Sustainability Initiatives - Performance Athletic Wear

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Sustainability Initiatives - Performance Athletic Wear

Every year sees more than 23 billion pairs of sneakers being made. The sad news is that over 300 million pairs are tossed in the garbage annually. To make matters worse it can take 30-40 years for a pair to fully decompose in a landfill. However, consumer sentiment surrounding sustainability has made many top performance athletic wear brands sit up and take notice. As shoppers become increasingly informed surrounding environmental issues associated with producing the clothes and shoes they wear, brands have no choice but to become motivated to offer sustainable alternatives. Eleven sustainability statistics and/or pieces of information surrounding performance athletic wear brands, with a special emphasis on athletic shoes, have been provided below. Rather than focusing on each brand, which is not in the scope of this request, this is a broad view of the whole industry where these brands sit, and these statistics and pieces of information are surrounding any sustainability measures being undertaken in this space specifically.

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