Sustainability- Demographic Profile
Men are more interested in sustainability than women. Overall, people aged 18-34 and belonging to low- and mid-level income ranged are the most interested in participating in sustainability efforts.
- Women (49.5%) were less convinced sustainers compared to men (50.5), who were more inclined towards sustainability.
- For age, there is a large group (33.6%) of older (age 55–70) respondents in the "Convinced Sustainers" segment.
- 21.6% of people interested in sustainability belonged to a lower income level, and there was 45% from the middle income level.
- 55.6% of respondents interested in sustainability were male and 44.4% female.
- The majority, 53.9% and 32.7%, exist in the age groups of 18–24 and 25–34, respectively.
- Income wise, the data shows that (37.3% and 32%) respondents were in the low income group of below INR 25,000 [$364] and INR 25,001–50,000 [$364- $729].
- Nearly 60% of women are more sustainable and are much more likely to make eco-friendly products and services a priority.
- When comparing the ages of those who prefer eco-friendly products, Americans are fairly evenly split between different age groups.
- Millennials are the only generation more likely to say they prioritize environmentally friendly products (29%)
- Even though eco-friendly products are known to sometimes be more expensive, 46% of people who say they prioritize eco-friendly products make less than $50,000 in household income.
GENERAL DEMOGRAPHIC PROFILE OF THOSE INTERESTED IN SUSTAINABILITY
- Two out of the three countries researched had men slightly more interested in sustainability than women. However, in the USA, women are more heavily interested in sustainability than men.
- 18-34 was the common age found where people would be interested in participating in sustainability efforts.
- Based on the three countries compared, it was found that low- and mid-level income earners are the most likely be interested in sustainability around the world.
While we were able to find data on three countries Netherlands, India and the USA, we were unable to find general global demographics of people interested in participating in sustainability efforts. Hence, we used the data from three identified countries to summarize general demographics based on the common points identified. We also found a paid report from Nielsen, which included general data on many other countries; it is unfortunately behind a paywall.