Probiotic Supplement Market
The household penetration rate of probiotic supplements is 17%, and the most common reasons for use are digestive health, microbiome health, and immunity health.
- The household penetration of probiotics in the United States is less than one-fourth of the estimated 68% rate of traditional multivitamins.
- In 2017, 12% of U.S. adults took probiotic supplements.
- In 2018, 21% of women took probiotic supplements.
REASON FOR USING PROBIOTICS
- In 2016, 13% of U.S. adults that took probiotic supplements cited that they used them due to their digestive and/or gastrointestinal health benefits.
- One of the most common reasons people take probiotic supplements is to restore the gut microbiome after antibiotics treatments.
- A research study looking at the effect of probiotic supplements noted that millions of people buy the supplements for digestive health.
- Consumers use probiotics because of the digestive and immunity benefits.
- Consumers use probiotics primarily for digestive health/bowel function, overall wellbeing, immune function, and a healthier microbiome.
- According to the Washington Post, the market for probiotics has increased because the supplements claim to help with Irritable bowel syndrome (IBS), gestational diabetes, allergies, and obesity. A multitude of clinical studies from 2012 to 2017 supports the use of beneficial bacterial strains that contribute to the promising benefits of probiotic supplements.
- The Washington Post mentions a clinical research study in 2017 that found that probiotics reduce necrotizing enterocolitis. Another study in 2013 found that probiotics prevented C. difficile diarrhea.
- In 2014, The Guardian reported the best evidence at the time for using probiotic supplements was for infectious diarrhea. Researchers knew at this time that people with different diseases have different microbiotas, but there was not necessarily anything they could do to change microbiotas specifically. The article at the time also indicates that people did not know much about probiotics, as the title of the article, "Probiotics: myth or miracle?" suggests.
- Scientific American found that the craze surrounding probiotics is caused by the surging scientific and public interest in the microbiome.
Triangulation of the household penetration rate in the United States: