U.S. Ad Agencies

Part
01
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Part
01

U.S. Ad Agencies

This report provides an overview of the digital product agency field. Part (A) includes several trends in the industry. Part (B) consists of profiles of leading digital product agencies Ramotion, Work & Co, and Codal.

Part (A): This section outlines trends in the digital product agency field. Agencies are increasingly being developed in-house; they are seeing the need for more experimentation and user feedback; and they are placing an increasing value on collaboration with research and prototype teams.

Trends in the Digital Product Agency Field

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Part (B): This section provides a profile of three major digital product agencies: Ramotion, Work & Co, and Codal.

Ramotion

Ramotion is a tried and true agency offering a comprehensive experience to its prestigious clients.
Additional details on Ramotion's recent investments and current platform recommendations to clients could not be located following a search of their website and a high level search for news articles.

Work & Co

Work & Co's client-collaborative process and its rapid turnaround are contributing to its quick rise.
  • Work & Co is a well-established digital product agency based in Portland, Oregon and Brooklyn, New York. Its clients include Facebook, Virgin, and Target.
  • Work & Co offers a range of services, including project management and strategy, design, and technology-related offerings.
  • As part of its project management and strategy services, Work & Co provides business intelligence, roadmapping, SEO & content strategy, and organizational design.
  • Work & Co's design services include rapid prototyping, user research and testing, motion design, and information architecture.
  • Work & Co's technology services include machine learning, technical architecture planning, software for physical spaces, voice interfaces, and augmented/mixed reality.
  • Work & Co utilizes a process of intensive collaboration with clients to reach the stage of prototyping sooner and spend less time on presentations.
  • As a result of its focus on efficient collaboration, Work & Co has a target of 20 days until market feedback.
  • In 2018, Work & Co had its busiest year yet. It developed a Trump tracking tool for Planned Parenthood and an app called Today at Apple that serves as a learning platform providing interactive sessions via the Apple Store.
  • Unlike Ramotion, Work & Co does not have an extensive online database of reviews. However, its impressive list of clients had a 90 percent retention rate in 2018 from customers like Apple, Google, and Facebook, and in 2019 it expanded its client list to include Ikea, H&R Block, and many others.
  • Work & Co heavily relies on Framer X for prototyping design and the Framer Cloud feature for collaboration.
There were no online client reviews readily found for Work & Co, including at agency review sites like Clutch. This may be because the profile of Work & Co is sufficiently high enough that it operates above the online review sphere.

Codal

Codal is an e-commerce specialist that has branched out to cover various fields.
  • Codal is a top design agency based in Chicago, Illinois. Its clients include United Airlines, Pepsi, and Intuit.
  • Codal offers solutions for products in the following fields: web and mobile (including app and web development), ecommerce (including enterprise integrations and migrations), digital strategy (including digital transformation and UX strategy), and emerging tech (including machine learning and AI, Alexa and Google Home apps, and the Internet of Things).
  • Codal utilizes the Agile design process, incorporating the following steps: discover, strategize, design, engineer, and amplify.
  • Codal is rated 4.6 out of 5 based on 15 reviews on Clutch.
  • In its work for the Citizens United for Research in Epilepsy, Codal implemented a series of tools (including MailChimp) to increase lead generation.
  • Codal specializes in ecommerce expansion and is a partner with Shopify. Thus, it works heavily with clients on the platform.

Additional Related Findings

Popular UI prototyping tools are InVision, Flinto, and Marvel, according to UX Planet.
Sources
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  • "UX design refers to the term “user experience design”, while UI stands for “user interface design”."
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  • "So we decided to add our 5 cents to that and provide a list of great user experience design agencies and companies who (based on our research) deserve much more attention."
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  • "The Lightning Design System enables you to build rich enterprise experiences and custom applications with the patterns and established best practices that are native to Salesforce."
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  • "Ramotion focused digital product design, development, visual brand identity, and UI/UX design for Fortune 500 companies and growing Silicon Valley startups."
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  • "The result of our company branding process is a comprehensive brand guideline that can be used to design a marketing website and other design assets like brand illustrations that reflect the new brand."
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  • "Our capabilities help our clients not only better understand their markets and define digital strategies, but also—unique for our industry—actually bring to market and operationalize digital products at scale. To date, we have shipped 238 successful digital products and services."
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  • "We ask our clients to participate directly with us in an intensely collaborative process based on specific KPIs, rapid prototyping, and continuous testing and improvement. The result is one combined team making things the right way with fewer project hours invested in presentations."
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  • "Moreover, it received a 9.6 rating out of 10 on Wadline; the result of the average of a 9.4 rating in quality, a 9.8 in reliability, 9.5 in cost expenditures, as well as a 9.6 in both availability and scheduling, and these high ratings are essentially the standard across the board in the reviews that Ramotion receives on just about any typical website or from any other source. "
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  • "In 2018, Work & Co had its most productive year yet, designing a Trump-tracking tool for Planned Parenthood, apps for Philz Coffee, branding for Etsy, and websites for Lyft, TechCrunch, and the insurance startup Hippo. It also developed Today at Apple, a learning platform that invites customers around the world to participate in interactive sessions at the Apple Store."
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  • "Work & Co, which said in a statement that it recently increased its team to 309 people across the U.S., Brazil and Europe, has picked up several new clients in the last 12 months including Ikea, H&R Block, Italian luxury brand Bottega Veneta and Brazilian media giant Globo."
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  • "And that’s not just fluffy award-speak. Work & Co. tracks an average 90% repeat business rate with the likes of Apple, Facebook, Google and Nike, companies that don’t typically look externally for core product development. So what’s their secret sauce?"
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  • "Introducing Framer Cloud — a workflow built for rapid iteration and team collaboration."
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  • "Work & Co at Clutch"
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  • "Empowering companies at the intersection of UX DESIGN, DEVELOPMENT, & BUSINESS"
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  • "Codal is a full stack mobile app development and UX design agency with over 9 years of industry experience."
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  • "We’re in the business of solving real-world problems with digital solutions. We transform frustrations into features and headaches into highlights. And we do it all through our polished Agile process, by injecting innovation every step of the way."
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  • "After overseeing the re-design and development from top-to-bottom, Codal optimized the platform for lead generation, implementing a MailChimp integration and a configurable lead capture pop-up built entirely custom."
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  • "We’ve engineered the Design Funnel approach so that it starts simple and, once baseline visuals are agreed upon by all parties, evolves to tackle complex tasks."
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  • "Our clientele has ranged from small businesses to the Fortune 100, but our philosophy has always remained the same: to empower brand visibility and deliver the most elegant eCommerce solutions possible."
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  • "For Verizon, which set up an in-house creative agency in 2017, getting the best out of teams means treating internal and external people in the same way"
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  • "The rise of the internal agency has already begun. Large corporations are leading the way in establishing dedicated innovation hubs with the aim of inventing exciting new digital products in line with ever changing customer behaviours and needs; reacting fast and reducing risk by developing away from the core platform. The aim is to discover and generate breakthrough products and services across the customer journey."
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  • "This report covers the results of our survey of 253 product managers on what they do and how they build successful products."