Successful Grant-Making Foundation Engagement Campaigns
The Wallace Foundation, The Kresge Foundation, and Barr Foundation are three successful grant-making foundations. Below are details as to how they are successfully engaging their more influential audiences to take a stand for their cause.
The Wallace Foundation
- The Wallace Foundation is a philanthropy in New York City that works "to foster improvements in learning and enrichment for disadvantaged children and the vitality of the arts for everyone."
- The Wallace Foundation has published over 150 reports and publications that highlight "findings from its on-the-ground work and commissioned research."
- The Wallace Foundation focuses particularly on "school leadership, afterschool programming, summer learning, expanded learning, building audiences for the arts and arts education for young people."
- In 2018, The Wallace Foundation's portfolio totaled $1,465,000,000.
The Wallace Foundation Campaigns
- The Wallace Foundation successfully engages influential audiences through its blog page, which was launched in 2018 to feature news and information about the foundation's "past, present and future work."
- The Wallace Foundation encourages influential audiences to read a curation of articles/research on a specific issue in its Knowledge Center. The Knowledge Center features hundreds of free content, ranging from "reports, videos, tools, infographics and other useful material about school leadership, the arts, learning and enrichment, and other issues."
- In 2018, The Wallace Foundation "released the Principal Pipeline Podcast, which features in-depth conversations with school principals, school district- and state-level leaders, and university officials involved in cultivating and supporting effective school leadership."
- Additionally, The Wallace Foundation released its "first major digital advertising campaign using video" in 2018. The video won a silver “Telly Award,” and is about a toolkit that assists "in the development of effective school-district summer learning programs."
- The Wallace Foundation successfully encourages influential audiences to sign up for events and webinars through its social media pages, which includes Twitter, Facebook, YouTube, and LinkedIn.
The Kresge Foundation
- Founded in 1924, "The Kresge Foundation is a private, national foundation" that focuses on "grantmaking and social investing in arts and culture, education, environment, health, human services and community development in Detroit."
- It has already granted awards worth $105,600,000.
The Kresge Foundation Campaigns
- The Kresge Foundation successfully encourages influential audiences to sign up for a single event/webinar/stakeholder call through its social media pages, which includes Twitter, Facebook, YouTube, LinkedIn, and Instagram.
- The Kresge Foundation successfully encourages influential audiences to read a curation of articles/research on specific issues in its library, through the Foundation's strategic learning, research, and evaluation section on its website, and in Kresge’s news section, which contains information about the foundation, stories from its partners, and details on lessons that were learned.
- The Kresge Foundation further highlights research and adds it to its website, along with a statement at the end of each article asking readers to click a link for further information on an organization's work or to read a full study.
- The Kresge Foundation seeks potential partners and encourages influential audiences to fund various opportunities through its "involvement in meetings and conferences and with partner organizations, institutions and fellow foundations." It also lists open funding opportunities on its website.
- The Barr Foundation was founded in 1997, and focuses on climate, education, and arts and creativity.
- The Barr Foundation "is one of the largest private foundations in New England with assets of more than $1,700,000,000."
- The Barr Foundation makes "grants to 501(c)(3) public charities and public schools," as well as grants that "support organizations or projects that work with qualifying fiscal sponsors, and to governmental agencies for public purposes."
- Barr has contributed over "$911,000,000 to charitable causes."
- Its grant-making budget for 2019 was $90,000,000.
Barr Foundation Campaigns
- The Barr Foundation successfully engages influential audiences through its blog page featuring posts regarding their work, as well as grantees' work, and grant announcements.
- The Barr Foundation encourages influential audiences to read a curation of articles/research on a specific issue in its Knowledge Center. The center consists of a collection of relevant learning materials and work from Barr and its partners, which will hopefully maximize Barr's "issue areas and the broader field."
- The Barr Foundation also successfully engages influential audiences by providing "a curated selection of writings" from staff members and guest authors about "progress, impacts, and learning."
- Additionally, Barr Foundation gains influential audiences' attention to provide timely point-of-views on a specific issue through publishing information about their initiatives, and asking for feedback by encouraging audiences to respond by using #CreativeCommonwealth.