Subscription boxes for women

Part
01
of one
Part
01

Market Size - Subscription Boxes Geared For Business Women: United States

Although we could not sufficiently provide the requested data points, we found that the total U.S. subscription boxes market size is approximately above $10 billion, while the total U.S. women's subscription boxes market size, including fashion & beauty, is approximately $2.52 billion. 38% of U.S. women subscription boxes subscribers are currently subscribed at Birchbox, while another 38% are subscribed at Ipsy Glam Bag.

Subscription Boxes Market Size

  • According to a Fuel by McKinsey report, the estimated total U.S. market size of subscription boxes market is approximately $10 billion or more.
  • A report by PipeCandy noted that the market shares of subscription boxes segments for women, clothing & fashion, and beauty are 8.6%, 6.2%, and 10.4% respectively.
  • The total U.S. women subscription boxes market size is approximately $860 million.
  • The total U.S. women subscription boxes market size, including fashion & beauty, is approximately $2.52 billion.
  • The report by Fuel by McKinsey hinted that Stitch Fix is the largest subscription box company in the U.S., with approximately $1 billion in 2017 sales.
  • Blue Apron, TechStyle Fashion Group, Hello Fresh, and Dollar Shave Club completes the top 5 U.S. subscription box companies in 2017.

Additional helpful findings:

  • According to a Statista report, 48% of women subscription box subscribers in the U.S. were spending an average of $11 per month on their preferred subscription boxes, as of May 2017.
  • A McKinsey & Company report established that Blue Apron's average order value in 2017 was about $58, and they achieved an average revenue per customer of about $245.
  • A publication by Fetch opined that 15% of U.S. consumers spend about $40+ monthly on beauty & fashion subscription boxes.
  • According to a Statista report, the percentage of U.S. women subscribed to different subscription boxes are:
    • Birchbox — 38%
    • Glam Bag — 38%
    • Allure Beauty Box — 19%
    • Target Beauty Box and Walmart Beauty Boxes — 17%
    • PlayBox by Sephora and Glossybox — 14%
    • Julep Maven Beauty Box — 8%
    • Boxycharm, Beauty Box 5, Boxwalla Beauty Box, and Cocotique — 7%
    • Beautycon Box, LookFantastic Beauty Box, and DermStore BeautyFix — 6%
    • Mishi Box — 5%
    • Facetory, NewBeauty TestTube, Medusa's MakeUp Beauty Box, Petit Vour and Pearlesque Box — 4%
    • So Susan Lip Love, Vegan Cuts Beauty Box, Deck of Scarlet, Beauty Heroes, Sisley Paris Beauty Subscription, Goodbeing Box, and Tera Miyahari Beauty Box — 3%
    • We Are Onyx Box, Glowing Beets, Jini Beauty Subscription Box, and Yuzen — 2%
    • Square Hue Beauty Box — 1%

Research Strategy

To determine the U.S. market size of subscription boxes, especially for business women, your research team commenced with an exhaustive search for relevant data points on credible sources such as Fuel by McKinsey and HitWise, among others; and statistical databases such as Statista. We hoped to find reports, studies or articles that provide the total U.S. market size of subscription boxes aimed at business women. However, we did not find any relevant information regarding the specific to business women or women entrepreneurs. We only found a report by Fuel by McKinsey providing the information of the total U.S. market size of subscription boxes.

Since we found the total US market size of subscription boxes, we then changed strategy by researching for the market share or distribution percentage of subscription boxes for women entrepreneurs, which we can then use for triangulation. We used media sources such as Entrepreneur, Inc.com, Business Journalism, and Fast Company, among others; and market research companies such as PipeCandy and McKinsey and Company, among others, with the goal of finding reports or articles of reports which has information of market share or distribution percentage of subscription boxes for women entrepreneurs. However, we did not find any relevant information about market share or distribution percentage of subscription boxes for women entrepreneurs. We only found market share or distribution percentages for the categories of women, fashion & clothing, and beauty from a report of PipeCandy.

We then changed strategy to search for the top subscription boxes for women entrepreneur providers instead, using industry sources such as Urban Tastebud, CrateJoy, Kabbage, Hello Subscription, Journal, The Wandering Introvert, and My Subscription Addition, among others. Our goal was to find the top providers of subscription boxes for women entrepreneurs that holds the majority of the market, get their company revenues and add them to get the total market size of subscription boxes for women entrepreneurs. We found lists of top subscription boxes for entrepreneurs and other lists of top subscription boxes for women entrepreneurs as well. We ignored the subscription boxes for entrepreneurs that don't target women entrepreneurs, and came up with our list including Sparkle Hustle Grow (which the client gave as an example), Lady Boss Loot, LaOffice Box, SHEclub Monthly, Trendy Memo, Minx Lit, Crate The Life You Dream, Yogabossbabe, My Be Better Box, Zakka Kit, and CoachCrate, among others. We then researched for their annual revenues. However, no annual report or any financial report could be gathered since they are privately-owned companies, hence they are not obliged to disclose their financial reports to the public.

Due to lack of pre-compiled reports, market share or distribution percentage information for triangulation, and limited public information about top providers of subscription boxes for women entrepreneurs, we concluded that there is no available data on the U.S. market size of subscription boxes geared towards business women or women entrepreneurs. The reason might be because all subscription boxes providers for business women or women entrepreneurs are private companies and didn't disclose their financial reports to the public, or that there are still no reports, surveys or research studies done for the very specific criteria requested by the client about US market size of subscription boxes for business women.

In order to gather other relevant information the topic requested, we broadened the scope of our research determine the total U.S. market size of subscription boxes for women in general, using the market share or distribution percentages for the categories of women, fashion & clothing, and beauty we found from PipeCandy as a proxy and the total U.S. market size of subscription boxes from Fuel by McKinsey report for triangulation.

Furthermore, we searched for additional helpful findings regarding how much are U.S. women spending on subscription boxes, and also the percentage of women that are subscribed to different subscription boxes in the US, by using online statistics portal, Statista; media source such as Forbes; and industry sources such as ProShip, Water Stone Group, and eMarketer, among others. We were able to find reports of women's average spending on subscription boxes, and the percentage of U.S. women subscribers for different subscription boxes.
Our calculations are as follows;

calculations:

  • The U.S. subscription boxes market size = $10 billion; women segment market share = 8.6%; clothing & fashion market share = 6.2%; beauty market share = 10.4%.
  • To get the total market share of women subscribers for fashion & beauty, we add market shares of women segment, clothing & fashion, and beauty segment:
8.6% + 6.2% + 10.4% = 25.2% market share of women subscribers for fashion & beauty.
  • To get the total US women subscription boxes market size:
$10,000,000,000 x 8.6% = $860,000,000
  • To get the total US women subscription boxes market size, including fashion & beauty:
$10,000,000,000 x 25.2% = $2,520,000,000
Sources
Sources