Sublet competitive landscape

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Sunbelt & United Rentals competitive landscape

United Rentals operates in 1,000+ rental locations in over 49 states across the U. S and across 10 provinces in Canada. It recorded a revenue of $6.641 billion in 2017 and had an estimated market share of 9.7% in 2016. Sunbelt Rentals operates in over 700 rental locations across the country, which includes locations in Virginia, Florida, Michigan, Minnesota, California, etc. The company recorded a revenue of $3.58 billion in 2017 and had an estimated market share of 5.52% in 2016. I filled the attached spreadsheet with the requested information.

United Rentals

Established in the year 1997, United Rentals, Inc., is a company specializing in equipment rentals. The company claims to have become a world leader in providing equipment rental services. United Rentals operates under the segments of general rentals, and power, pump, and trench. The segment of general rentals includes rental of industrial, aerial, homeowner, and construction equipment. The power, pump, and trench rentals include services and products related to specialty construction.
United Rentals has recorded a revenue of $6.641 billion in the year 2017 and a revenue of $5.762 billion in the year 2016. The estimated market share for United Rentals was found to be 9.7% in the year 2016.

Sunbelt Rentals

Sunbelt Rentals was established in the year 1983. The company specializes in retail sale and rental of construction equipment, industrial machinery, power generators, traffic safety products, pumps, vehicle products, scaffolding products, portable air conditioners, compressed air equipment, trench safety and various tools. The company provides products and services that cater to residential, industrial, commercial, and municipal needs.
Sunbelt Rentals has recorded a revenue of $3.58 billion in the year 2017 and a revenue of $3.28 billion in the year 2016. After an extensive search, the market share of Sunbelt Rentals was found to be unavailable and was, thus, triangulated based on the company’s 2016 figures.

Calculation:

Since United Rentals and Sunbelt Rentals are competitors in the same industry, the market share of Sunbelt Rentals can be found by utilizing the 2016 revenues of both companies and the 2016 market share of United Rentals.
Market Share (Sunbelt Rentals) = [(Market Share of United Rentals x 2016 revenue of Sunbelt Rentals) / (2016 revenue of United Rentals)] x 100
Market Share (Sunbelt Rentals) = [(9.7% x $3.28 billion) / ($5.762 billion)] x 100 = 5.52%

Conclusion

In conclusion, both United Rentals and Sunbelt Rentals are leaders in the equipment rental industry. United Rentals recorded a revenue of $6.641 billion in 2017 and had a market share of 9.7% in 2016. Sunbelt Rentals recorded a revenue of $3.58 billion in the year 2017 and had an estimated market share of 5.52% in 2016. I filled the attached spreadsheet with the requested information.

Sources
Sources