Sub-Group Demographics - Kuwait 1
We have provided insights on demographics, social media usage, shopping behavior and other relevant information on Kuwaiti adults ages 25-40 years old.
Age and gender
- According to the CIA Fact Book, Kuwait has an overall population of 2,916,467 Of which 33% are in the age group 25-39 years old.
- Of this age group, 62% are male and 38% are female.
Social media and shopping behaviors
- Findings from a study by IJCA on 21-30 years old in Kuwait, shows that 90% of the age prefer using WhatsApp, 89% prefer using Instagram, 71% prefer YouTube and 61% prefer using Twitter.
- People in this age group use social media for different reasons, 72% cultural, 66% social, 65% entertainment and 34% for commercial reasons.
- 21-30 years old populations in Kuwait did not fully trust social media. 9% states that they trust the information coming from social media platforms, while 23% do not trust at all.
- According to the Ipsos study, 34% of millennials in Kuwait shop online.
- In regard to searching for a product, 12% of respondents state that they browse product, stores and restaurants through social media, while 23% prefers traditional advertising such as TV, Newspaper, Magazine, Billboards.
Values and beliefs
- Majority or 73% of millennials in Kuwait show optimism when it comes to their future in the country.
- From these reports, it shows that the most frequent travelers in Kuwait are age groups 25-30 years.
We have used different strategies to find information specifically for tech-savvy adults with high income in Kuwait for ages 25-40 years old. We started by looking at different government sites such as the Central Statistical Bureau to find demographic variables such as population representation of the age group 25-40 years old in Kuwait, including how many of them are high-income earners. However, this did not give information on statistics on 25-40 years old, tech-savvy, high-income earners in Kuwait. What we found on this website is general statistics which originally came from the CIA, however, there was no information on income statistics for each age bracket nor how tech-savvy this group is.
Next, we looked for industry reports from Deloitte, Ipsos, IJCA to look for studies about Kuwait age group 25-40 years old. These companies provide global reports, and therefore, they possibly made or conducted one specific for the Kuwait population or millennials to be specific. While we found many studies about millennials, however, most of them were not specific to Kuwait but for generally labeled as GCC (Gulf Cooperation Council) which comprises different Gulf countries. The only tidbit of information was provided, but the majority of this information is for general GCC millennials.
Lastly, we looked for specific traditional and digital marketing agencies in Kuwait such as Pencilvent, SparkMEA, OptimizeKW, Raybal and other similar sites. Marketing companies usually provide fact sheet, overview and other marketing publications about specific knowledge in the country they do business with. However, there was limited information for such publications found, and while they indeed do business in the country, many of the information found on these websites were about services offered, list of clients, etc.
The lack of information is due to the specificity of the target subject criteria and the fact that Kuwait and other Gulf countries are too small and are normally grouped in reports.