Structures of The Most Effective Marketing Departments and Teams

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Structures of The Most Effective Marketing Departments and Teams

Key Takeaways

Introduction

This report presents marketing department structures that are considered effective by experts/thought leaders. It also presents ways to organize and manage a successful marketing team as defined by industry experts/thought leaders. This includes Functional Structure, Customer Segment/Market-Based Structure, Product-Based Structure, Hybrid/Matrix Structure, and Digital Marketing Structure. Data on structures for the most effective marketing departments in the world was limited in the public domain. Similarly, data on the organization and management of work, roles, and responsibilities by successful marketing teams globally were unavailable in the public domain. Therefore, data considered effective/successful by industry experts/thought leaders was provided as an alternative. Also, replicas of organizational structures have been provided as an alternative to examples of organizational charts of effective organizations. Below are the detailed findings and the further logic of the research process is outlined in the research strategy at the end of this report.

Most Effective Marketing Department Structures

Ways To Organize and Manage a Successful Marketing Team

  • Successful marketing teams are organized and managed in terms of work, roles and responsibilities based on size of the organization (Small Business, Medium Business, and Large Business/Enterprise).

Research Strategy

For this research on the most effective marketing department structures and successful marketing teams globally, we leveraged the most reputable sources of information that were available in the public domain including HubSpot, CoSchedule, Neil Patel, and Construction Marketing Association. We prioritized real examples of structures for the most effective marketing departments globally, but it was limited in the public domain. Similarly, data on the organization and management of work, roles, and responsibilities by successful marketing teams globally were unavailable in the public domain. After exhaustive research and reviewing the sources, we identified 5 marketing department structures that are considered effective by experts/thought leaders. Also, we identified 3 ways to organize and manage a successful marketing team as defined by industry experts/thought leaders. These have been provided as an alternative in addition to replicas of organizational structures as an alternative to examples of organizational charts of effective organizations.

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