Streaming Platforms MAUs

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Streaming Platforms MAUs

Below are the monthly average users (MAUs) of Amazon Prime Video, Hulu, IMDB TV, Netflix, Pluto, and Tubi.

Amazon Prime Video

  • At the end of 2017, Amazon Prime Video had 26 million subscribers in the United States.
  • Amazon Prime Video had around 26 million users as of March 15, 2018.
  • As of Jun 24, 2019, Amazon Prime Video had 40 million subscribers in the United States.
  • Amazon Prime, including Amazon Prime Video, had about 150 million subscribers as of February 2, 2020.
  • In April 2018, Amazon Prime, including Amazon Prime Video, had about 100 million users.

Hulu

IMDB TV

Netflix

  • Netflix had about 70.8 million subscribers as of December 2015.
  • As of December 2016, Netflix had about 89.1 million subscribers.
  • As of March 2017, Netflix registered about 19.7 million subscribers in Europe, the Middle East, and Africa. By the end of September 2019, the company had about 47.4 million subscribers in the three regions.
  • Netflix had about 110.6 million subscribers as of December 2017.
  • Netflix had about 139 million subscribers as of January 18, 2019.

Pluto TV

  • Pluto TV registered over 15 million users as of October 2017.
  • Pluto TV had over 12 million users as of December 2018.
  • As of June 25, 2019, Pluto TV had about 16 million active users.
  • As of October 2019, Pluto TV had 20 million active users.
  • As of December 2019, Pluto TV had 22 million active users.

Tubi

  • As of June 24, 2019, Tubi had more than 20 million monthly active users in the United States and Canada.
  • Tubi had roughly 25 million monthly average users in December 2019.

Research Strategy

Even after scouring through various press releases such as Businesswire, business magazines like Forbes, news such as TechCrunch, online publications like Indiewire, as well as the websites of IMDB TV, we could only identify one monthly average usage. This is because the platform was launched in January 2019—hence, limited publicly available information. Besides, our team could only identify two new findings on Tubi as other available relevant information was already highlighted during the initial research.
Sources
Sources