State-Based Tourism Content Marketing

Part
01
of three
Part
01

State-Based Tourism Content Marketing - New York and Massachusetts

We provided seven topics discussed within the official tourism websites for both New York and Massachusetts. Those topics and a screenshot pertaining to each topic by state is included in the attached slideshow. The topics, content formats used on the websites, and a synopsis of the major themes discussed on those sites are provided below.

New York

  • This link is to New York's official tourism website.

1. Topics Discussed Within Its Official Tourism Site

2. Content Formats

3. Synoposis of Major Themes

Massachusetts

  • This link is to the official tourism website for Massachusetts.

1. Topics Discussed Within Its Official Tourism Site

2. Content Formats

3. Synopsis of Major Themes

  • Massachusetts has a rich history and thus history is a main theme presented on its tourism site.
  • Experiential and culinary tourism are main themes included on the website.
  • Special events, such as weddings and holidays, were other main themes portrayed on the site.
  • Sports is a main theme presented on the tourism website, especially considering that Boston is home to a number of professional sports teams.
  • Another key theme included on the site is nature, including the state's parks, recreation areas, and coastline.
Part
02
of three
Part
02

State-Based Tourism Content Marketing - New Hampshire and Rhode Island

We provided seven topics discussed within the official tourism websites for both New Hampshire and Rhode Island. Those topics and a screenshot pertaining to each topic by state is included in the attached slideshow. The topics, content formats used on the websites, and a synopsis of the major themes discussed on those sites are provided below.

New Hampshire

  • This link is to New Hampshire's official tourism website.

1. Topics Discussed Within Its Official Tourism Site

2. Content Formats

3. Synopsis of Major Themes

  • A major theme unique to New Hampshire discussed within the site is that the state offers "tax-free shopping."
  • New Hampshire's diverse array of regions was another theme presented across the site, which range from the mountains, to the coastline, and more.
  • Outdoor adventures and activities are other major themes across New Hampshire's tourism website, as the state offers a variety of parks, sports, sightseeing spots, and recreation areas.
  • Another major theme on New Hampshire's website was festivals, such as for music and during the holidays.

Rhode Island

  • This link is to Rhode Island's official tourism website.

1. Topics Discussed Within Its Official Tourism Site

2. Content Formats

3. Synopsis of Major Themes

  • Food was a key theme presented across Rhode Island's website. A subcategory of that theme was clam shacks, which Rhode Island is known for.
  • A theme closely related to food was libations, which mentioned the breweries, wineries, and distilleries throughout the state.
  • Rhode Island's various regions that feature differing topographies was another theme presented within the site.
  • Arts & entertainment were other main themes illustrated on the site and specific mention was made of a unique entertainment attraction called WaterFire, which is an outdoor, artistic boat show/fire display event in Providence.
  • Boating was another key theme on the website, as Rhode Island is a coastal state situated upon the Atlantic Ocean.
Part
03
of three
Part
03

State-Based Tourism Content Marketing - Vermont and Maine

We provided eight topics discussed within Vermont's official tourism website and seven topics discussed within Maine's official tourism website. Those topics and a screenshot pertaining to each topic by state are included in the attached slideshow. The topics, content formats used on the websites, and a synopsis of the major themes discussed on those sites are provided below.

Vermont

  • This link is to Vermont's official tourism website.

1. Topics Discussed Within Its Official Tourism Site

  • Covered bridges ("Vermont is home to more than 100 covered bridges, boasting more covered bridges per square mile than any other U.S. state").
  • A screenshot pertaining to each of those topics is included in the attached slideshow.

2. Content Formats

3. Synopsis of Major Themes

  • Upon review of Vermont's tourism website, it was clear that the outdoors was a major theme discussed therein. The outdoors theme was then delineated into outdoor recreation, scenery, and exploration.
  • Authentic, quality, handmade products was another major theme discussed within Vermont's tourism website. Food products, namely maple syrup and wine/beer, were main subcategories of that main theme, but products such as furniture was another subcategory.
  • History was another theme presented in the website.
  • Additionally, Vermont's status as a great place to be during all four seasons was a main theme illustrated within the site, as the content focused on attractions and things to do during each season.

Maine

  • This link is to Maine's official tourism website.

1. Topics Discussed Within Its Official Tourism Site

  • Lobster (lobster fishing and dining)
  • Natural attractions and parks, especially along the Maine coastline ("When asked what it is about Maine that appeals to visitors, people almost always mention something that is on, near or about water.")

2. Content Formats

3. Synopsis of Major Themes

  • Nature is a major theme presented across Maine's tourism site, from both a sightseeing and activities lens.
  • Maine also highlights two of its iconic traditions, lobster and lighthouses, as major themes on the site.
  • The various types of lodging available in the state constitutes another major theme of the site, as it highlights bed & breakfasts, inns, campgrounds, cottage resorts, hotels, and wilderness lodges, among others.
  • Camping was also a major theme presented on the site, which fits into Maine's narrative of being a place for outdoor adventures, including hiking and climbing.
Sources
Sources

From Part 01
From Part 02
From Part 03