Startup Company overview

Part
01
of eleven
Part
01

Company Profile - Vue.ai

Vue.ai has raised $27.5 million in funding to date. The requested information about Vue.ai is included in the attached spreadsheet. Below is a brief overview of our research findings, all of which are included and described in greater detail in the attached spreadsheet.

WHAT VUE.AI DOES

Vue.ai describes itself as "the retail industry’s leading artificial intelligence platform that promises Intelligent Retail Automation."

COMPANY HISTORY

Vue.ai is a sub-brand of Mad Street Den, which is a startup in the artificial intelligence space. The debut launch of Vue.ai was first announced in January 2016.

PRODUCTS

Vue.ai has seven products, which are VueTag, VueStudio, VueModel, VueCommerce, VueStyle, VueFind, and VueMail.

FUNDING

Vue.ai has raised $27.5 million in funding to date. Of that total, a funding round of $17 million was just announced days ago on April 24, 2019.

CLAIMS THE COMPANY MAKES ABOUT HOW IT HELPS BUSINESSES

One claim that Vue.ai makes about how it helps customer companies is the following: "Our automated product tagging and digitization products help save 10x in time and cost."

CURRENT LEADERSHIP TEAM

The top individual on the company's leadership team is its founder and CEO Ashwini Asokan.

DIRECT COMPETITORS

Two of Vue.ai's direct competitors are Trendage and Visenze. We determined those companies to be direct competitors from the following statement: "Vue.ai has competition in startups like Trendage, which uses AI and crowdfunded fashion expertise to help retailers make the right recommendations for shoppers, and Singapore-based ViSenze, which recently raised $20 million for its ecommerce-tailored computer vision platform."
Part
02
of eleven
Part
02

Company Profile - NewEngen

New Engen was founded in 2016 and officially unveiled its platform in July 2018. The CEO of New Engen is Dave Atchison and the President is Justin Hayashi. New Engen's competitors include ue.co, Swipii and SOCi.

We have entered information on New Engen including what the company does, a brief history, company products, funding, leadership and competitors in column D, rows 3-10, of the attached spreadsheet.

SUMMARY OF KEY FINDINGS


A deep dive of our findings can be found in the attached spreadsheet.

Part
03
of eleven
Part
03

Company Profile - Metrical

Metrical is a startup software company that leverages artificial intelligence and predictive analytics to help e-commerce retailers reduce their cart abandonment rate, increase their conversion rates, and improves their top line revenue. The company’s Cart Abandonment Reduction Technology (CART) solution is powered by the company’s pioneering AI engine. All relevant information has been documented in rows 3-10, column E, of the attached spreadsheet.

Methodology

In order to create a profile of Metrical, Inc., we began our search by looking into the company’s official website, industry-specific websites such as Econsultancy, company-profiling websites such as Bloomberg and Crunchbase, and government databases such as the United States Securities and Exchange Commission. While most of the required data (company operations, company history, products, key performance indicators, current leadership team, and direct competitors) was available from these channels, there was no information regarding Metrical’s funding details.
We broadened our search to include various media and financial websites such as Business Insider, Reuters, Forbes, Wall Street Journal, and PRNewswire to look for any mention of financial deals made by the company. An exhaustive search revealed only a few mentions of the company’s product in media articles and no information on the funding acquired by Metrical.
As a final attempt, we checked for any pertinent SEC/EDGAR filings from the company. Although Metrical does not have any mandatory requirement to file with SEC, some companies do provide 8-K to disclose any material announcements for their investors/financing providers. Therefore, we looked for Metrical's financial filings, presentations, annual reports, and supplemental information but no filings from the company could be located on the SEC website. Since the company operates as a private entity, it can be assumed that the lack of information on the company’s funding details is due to the confidential nature of the information or it can be a possibility for the company to not have acquired any funds to date.

Metrical — Overview

Metrical is a software startup company that utilizes artificial intelligence and predictive analytics to help e-commerce retailers improve their conversion rates by reducing their cart abandonment rate. The company’s Cart Abandonment Reduction Technology (CART) product is specifically designed to identify the customers who are about to abandon their cart and leave the website without completing their purchase. This solution is powered by the company’s pioneering AI engine. The CART solution helps retailers engage with these customers through various means such as time-sensitive promos, offers, messages, emails, reviews, and chat.
The company is based in El Cerrito, California and was incorporated in 2013 by co-founders Aurangzeb Agha and Rameet Kohli. The company was established with the aim to transform the data that retailers had into improved experiences for their customers, better profits, increased return visits, and improved customer loyalty.
CartHook, Rejoiner, and Carts Guru are three direct competitors of Metrical. These companies operate in the same space as Metrical and work on developing solutions pertaining to cart abandonment.
The required information has been documented in rows 3-10, column E, of the attached spreadsheet.

Part
05
of eleven
Part
05

Company Profile - Fanplayr

Fanplayr is an innovative e-commerce solutions company that tackles the most important and fundamental challenge in the retailer space by converting a website visitor into a loyal customer. The company gives retailers the power to target shoppers/customers in real time, hence, increasing their revenue and profits. In addition, we have provided details pertaining to this research on this attached spreadsheet. Below are our findings.

OVERVIEW

The Fanplayr platform with its analytic insight and targeting capabilities uses data to analyze, segment, message, and optimize the platform by converting a website visitor into a loyal customer. The company gives retailers the power to precisely target shoppers in real time, helping them achieve an increase in revenue and profits. Also, it helps them give customers the best experience during shopping.

HISTORY

Fanplayr, Inc. was formerly known as Shelf Style, Inc. and was founded in 2010. The company headquarter is in Palo Alto, California and also has offices in Milan, Tokyo, Mumbai, Buenos Aires, and Marseille. In Dec 1st, 2015, Fanplayr acquired AdWill srl for an undisclosed amount.

The company's first product, “Smart & Targeted” Multi-Variable Social Coupon & Offer, was launched in April 2012. The product is now integrated into the X.commerce platform.
In the Senior leadership, there have been four changes since the launching of the company, three senior leaders left the organization, while one was promoted to VP in Japan.

PRODUCTS

Fanplayr uses the digital body language of the website visitors and other data to provide the following services/solutions:
  • Analytics - act on real-time insights to transform e-commerce business and aggregate data.
  • Segmentation - segmentation engine allows retailers to easily divide cohorts of shoppers defined by 100s of rules based on attributes.
  • Optimization - constantly testing and iterating campaigns to determine which offer makes sense to a customer depending on which segment he/she visits.
  • Creative Editor - a full-featured editor for creative assets including banners, pop-up offers, or email collection.

FUNDING

Fanplayr has raised a total of $8,500,000 in funding over the last four rounds. The company's latest funds were raised on May 20, 2016, from the Series A round. The Company is funded by 15 investors, with Derek Adelman and Wells Fargo Asset Management being the most recent investors.

CLAIMS

Fanplayr provides retailers with real-time analytics and segmentation using Fanplayr's Behavioral Personalization Solution to help them target website visitors with personalized content and offers, hence, improving their businesses and gaining customer's loyalty, this is, increasing site yield and improving user experience. The company claims to use transparent pricing and reporting and also uses multiple languages and currencies to be easily manageable.

Using the Expert Service, campaign managers have been able to analyze billions of website visitors shopping experiences across over a hundred plus countries; hence, they are capable of helping retailers gain more customers. Fanplayr also claims that its technology is compatible and runs on various platforms like on industry-leading platforms, cloud, proprietary, and on simple JavaScript integration.
Fanplayr claims that the campaign strategies it uses include new customer acquisition, engage and convert casual browsers, historical engagement to better understand and guide multi-visit customer journeys toward conversion, reduce cart abandonment, request-for-quote captures high-value abandoners, historical upsell, product specific campaigns, location-based shipping incentives, and email capture. The company is making Behavioral Data Actionable to drive the decision-making process for today’s customers.

THE CURRENT LEADERSHIP TEAM

  • Simon Yencken, CEO, Co-Founder
  • Derek Adelman, VP Asia Pacific, Co-Founder
  • Rajiv Sunkara, CTO, Co-Founder
  • Mariano Tripiciano, VP Europe
  • Hideaki Ueda, VP Japan
  • Mauricio Maiola, VP LATAM
  • Gabriele Favarò, VP Global Operations
  • Enrico Quaroni, VP Global Sales
  • Vivian Chien, VP Finance
  • Kilian de Menibus, GM France
  • Charles Whittingham VP, US Sales

COMPETITORS

  • Granify
  • Yieldify
Part
07
of eleven
Part
07

Company Profile - Platform9

Platform9 provides the only "SaaS-managed Hybrid Cloud solution" in the industry. The company is based in Sunnyvale, California, and was founded in 2013. We have updated column I, rows 3-10, of the attached project spreadsheet with relevant information on the company Platform9.

In other to fulfill this request, we commenced our research on the company's website to enable us to retrieve first-hand information about the company. We also made use of the company's press release page for recent news about the company, its LinkedIn page, as well as the company's page on Crunchbase. A summary of our key findings has been presented below.

Summary of key findings

  • The products offered by Platform9 are managed Kubernetes, managed OpenStack, fission serverless framework, OpenSource, and Training.


  • Improvement in IT efficiency by up to 300%, quicker time to market by up to 33%, and increase in data center utilization by 50-80%, are some ways in which Platform9 helps its customer.

  • Sirish Raghuram heads the leadership team of the company as its Chief Executive Officer.

  • Some competitors of Platform9 are Zerostack, Velostrata, and Scalr.

Conclusion

All details have been provided in column I of the attached project spreadsheet, with source links in row 10.
Part
08
of eleven
Part
08

Company Profile - Nventify

Nventify is a software company that has developed Imagizer Media Engine which is the "world's only image processing engine purpose-built for eCommerce." All the requested details related to Nventify has been updated in rows 3-10, column J on the attached spreadsheet.

METHODOLOGY

We found all the requested information on Nventify except for a brief history of the company. Although we have provided the information on when it was started, about its founder, and how he started the company, etc., we were unable to find where the company was founded, its first product launched, if it's been acquired or made any acquisitions, and any change in senior leadership.

To find the information related to a brief history of the company, we initially looked through the company website. But it only provided the information on its product Imagizer and no mention of the company history was found. Next, we decided to search through its profile on CrunchBase, Hoover, and LinkedIn. The idea was to look through Nventify's profiles on these websites as these profiles may provide a lot of information that most of the time not available on the company website. Through these sources, we were able to find when the company was launched, its headquarters, and a few other relevant details. But no information could be found on where the company was founded, its first product launched, if it's been acquired or made any acquisitions, and any change in senior leadership. Through LinkedIn, we were only able to find its three employees including its Founder & CEO, Jack Levin. No other employees were found on LinkedIn.

Also, while searching through Angel.co, it was confirmed that the company has only three employees that we already found on LinkedIn. None of these sources discussed any changes in its senior leadership. This may be due to the reason that the company is a startup and has just been launched in April 2015.

Later, we decided to look through press releases and various other media sites. The idea was to find any of its Founder or senior employees' interview or any other article related to the company that may provide information on Nventify's history. We found an article published on PR NewsWire, 2016 which revealed the new product launch by Nventify but no information on its history. The article only talked about its products. While searching, we came across one interview of Nvetify's Founder & CEO, Jack Levin published on ScaleYourCode. Here, in his interview, Jack has shared a few details related to how he started the company and what he was doing earlier before starting Nventify, etc. Some of its information was the same as on his LinkedIn profile. However, none of these sources could provide information related to where the company was founded, its first product launched, if it's been acquired or made any acquisitions, and any change in senior leadership.

Based on our research, we have concluded that Nventify has not shared its history in any of the publicly available sources. Through its profile on CrunchBase, we could conclude that Nventify has not been acquired or made any acquisitions and due to the fact that it is a startup company with only a few employees, we have assumed that it has not made any major changes in its senior leadership.

SUMMARY

  • Nventify was established on April 4, 2015, and is headquartered in the San Francisco Bay Area, Silicon Valley, West Coast.
  • Jack Levin is the founder of the Nventify.
  • Earlier, in 1999, Jack Levin was early Infrastructure Engineer at Google. Nventify is Jack Levin's second start-up after ImageShack.
  • According to Jack Levin, from the early days of his professional life, he was interested and seeking out "things to run faster." For Jack, it was "a personal challenge" to see "if it was possible to develop something like image processing at insanely fast speeds." Later, he founded Nventify with this mission and launched Imagizer.
  • Based on an article published in PR NewsWire, on November 29, 2016, the company has launched its new "cloud-based image manipulation platform that removes complexities of dynamically delivering best-sized images to end-user."
  • Kristina Tyshchenko is the Director of Business Development & Operations at Nventify and Gary Gaessler is the Real Time Image Optimization Evangelist, VP Sales at Nventify.
  • Nventify claims about its Imagizer that it helps accelerate client's "website & mobile app with image optimization." It helps its clients to "improve customer experience and increase search engine rankings."
  • Until now, Nventify has raised one round on June 1, 2017. It was a Non-equity Assistance round. The company has been funded by Founder Friendly Labs and the amount of funding has not been disclosed.
  • Its direct competitors include Photobucket, Imgur, and Flickr.
Part
09
of eleven
Part
09

Company Profile - Postie

We have provided all the required information on Postie rows 3-10, column K on the attached spreadsheet. Below is a summary of Postie's profile as presented in the attached spreadsheet.

Postie is a digital marketing company that provides innovative means for digital marketers to quickly send direct mail to specific target populations via postcards, self-mailers, envelopes & inserts, catalogs & mini booklets, and custom creatives using artificial intelligence. Postie capitalizes on customer relationship management efforts in companies to formulate campaigns based on patterns such as behavior and transactions of customers. It claims to provide access to data for more than 320 million people to design look-alike models which help companies achieve quantifiable marketing objectives. Postie's direct competitors who have been defined as companies that offer direct mail services in the United States include Mail Shark, InfoUSA, and MWI Direct.

Part
10
of eleven
Part
10

Company Profile - TurnTo

George Eberstadt founded TurnTo, a private content solution provider, in 2007. The company is still lead by Eberstadt as the CEO along with eight other executive leaders. Below we have provided a deep dive into our findings which can also be found in the attached spreadsheet.

Basic Company Information

TurnTo provides customer content solutions for merchants and brands. The company allows online stores to connect with their customer base and become more relevant. They do this by "optimizing customer acquisition, activation, retention, revenue, and referrals." The company offers a customizable platform that allows eCommerce companies to address customer content challenges. The platform offers Ratings & Reviews, Community Q&A, and TurnTo’s proprietary Checkout Chatter.
TurnTo was founded on Dec 1, 2007 by George Eberstadt in New York City. Today, the company is the fastest-growing provider of customer-generated content (CGC) solutions. TurnTo has worked with several big name companies developing custom review forums including, Saks Fifth Avenue, Staples, Cole Haan, GNC, and Forever 21. The company is privately held and has no acquisitions or mergers or any publicly announced funding.

Products

TurnTo has 4 products for online merchant retailers and brands including Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments. These products are provided through the TurnTo Network suit that delivers 2-4X more content than other companies.
The company claims that their platform offers the broadest range of applications as well as unique features. They say that their product addresses "the hardest customer content challenges for every type of eCommerce business." In addition, they state that they deliver 2-4X more content with less work. They are referred to as the fastest growing CGC solutions provider. They also claim that they provide the "most advanced language tools for content filtering with multiple service levels of trained human moderators."

Further Details

In order to determine the total funding amount for the company, research began through the financial data provided publicly by the company. We used this strategy because even for private companies, there are some instances where the company provides funding data through Form 10-K or other voluntary financial sources. Unfortunately, because the company is private, there are no annual reports available to the public. We then searched several company profiles on sites like CrunchBase, Pitchbook, Bloomberg, and LinkedIn. Through this search, we found several mentions to the company either having no funding or not disclosing the funding amount to the public. To confirm, we searched news publications, articles, and industry reports on sites like Financial Times and Business Insider for any mention of funding. Because we were unable to find any mention of funding, we determined that the funding amount through funding rounds is $0.00.
The companies main competitors are Yotpo, Bazaaarvoice, and PowerReviews. The executive team includes the following leaders:
Part
11
of eleven
Part
11

Company Profile - Attentive

Attentive is a personalized mobile messaging platform for e-commerce and retail. The company was founded by the team behind TapCommerce and has raised $13 million to date. The requested information has been entered into the attached spreadsheet.

Overview and History

Attentive provides a personalized mobile messaging platform for e-commerce and retail companies. Harnessing behavioral data, the platform automatically sends an engaging text message to a company's subscribers. The messages can include, abandoned cart notices, sales, and product recommendations. Based in New York City, the company was founded in 2016. The company was formed by the founders of, TapCommerce, a company acquired by Twitter. Attentive's product was launched February 8th, 2018. The platform was tested for 8 months prior to launch with around 50 clients. The company was founded by Brian Long, Andrew Jones, and Ethan Lo who are still leading the company. The company is an early stage startup and has not been acquired or made any acquisitions to date. Attentive's clients include, Nine West, Tarte, and CB2. The company has raised $13 million in one round of funding, led by Bain Capital Ventures.

Claims

Attentive claims that consumers are no longer downloading apps for every store they shop at. Attentive, using AI, allows businesses to connect with customers, providing a more personalized message based on shopping behavior. They claim they can grow subscribers twice as fast as an email list, have a 99% open rate, and a 30% click through rate. In 2017, Attentive's clients on Black Friday and Cyber Monday saw more revenue growth than from any other marketing channel. They also claim an 25 times higher ROI, which can be tracked within the Attentive platform. Customers have seen 10 times higher revenue than using other marketing channels.

Competitors

To identify Attentive's competitors we looked at suggested companies in Crunchbase and Craft, but on further inspection did not feel that the suggested company's offered similar services to Attentive. In order to identify three of Attentive's competitors we searched Capterra for companies offering personalized messages to consumers.
Sources
Sources

From Part 05
Quotes
  • "Behavioral Personalization For Websites & Ecommerce "
Quotes
  • "Fanplayr helps eCommerce retailers convert browsers into buyers with real-time offers & messaging responding dynamically to shopping behavior."
Quotes
  • "Independent testing has shown Fanplayr reliably creates revenue per visit lifts over 20% in targeted segments, and increases customer acquisition by 13%."
Quotes
  • "Fanplayr Convert browsers into buyers with real-time offers & messaging responding dynamically to shopping behavior"
Quotes
  • "Fanplayr, Inc. was formerly known as Shelf Style, Inc. The company was founded in 2010 and is based in Palo Alto, California"
Quotes
  • "Fanplayr is the first multi-variable social consumer game marketing coupon and offers platform designed to help marketers reach, influence and monetize the New Social Consumer across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages."
Quotes
  • "Fanplayr's Behavioral Personalization Solution gives retailers best-in class real-time analytics and segmentation, that targets site visitors in real-time with personalized content and offers, to improve yield and customer loyalty."