Starbucks Brand Versus Their Competitors in Canada

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Starbucks Brand Versus Their Competitors in Canada

Based on brand rankings in Canada, Starbucks is ranked in the 105 for trustworthiness, and even higher for its company values and its consumer-company relationship. While Starbucks does not shine as one of the top brands in Canada, Canadians associate Starbucks with high-quality that worth the higher price.

Starbucks' Brand Affinity

Research Strategy

After extensive investigation, our team was unable to find a survey that explicitly delved into the Canadian consumer's perception of Starbucks. We found one source from Medium that compared Canadian perception of Starbucks to Tim Horton's, but only twenty people were interviewed, which we felt was not sufficient to present as evidence. Nonetheless, in this survey, the general finding was Tim Horton's was better for convenience and Starbucks was better for quality. Our findings above support this notion.
Sources
Sources