Delivered April 3rd, 2019. Contributors: Cherry B., Brian G. and
Printing Paper Project Summary
In 2018, the global printing paper market was valued to be $53 billion and is expected to grow at a CAGR of 4.9% to reach $90 billion by 2028. Brightness is the most important factor that has to be considered when buying printing paper for B2B purposes. Based on the United States standards, the size of letter paper is 8.5 x 11.0 inches and legal paper is 8.5 x 14.0 inches for B2B use. The two main categories of printing paper are uncoatedand coated.
Printing paper project summary
b2b market size
As of 2018, the global printing paper market was valued to be $53 billion, approximately. It is expected to grow at a CAGR of 4.9% to reach $90 billion by 2028. In 2015, the B2B print advertising industry generated $6.4 billion in revenues.
The Unites States paper size standards are set by ISO papers and American Papers. The two main categories of printing paper are uncoatedand coated and the two main categories of paper sizes are A-series and letter. The most common occasion for printing is advertising.
Small business purchase overview
When businesses are small, it is likely the owner is the one who makes purchase and execution decisions. Small businesses, especially in their early stages, are often completely run by the owner. A study showed that businesses with 40 employees spent between $45 and $53 on "traditional supplies and computer consumables." In the United States, as of 2016, firms with less than 100 workers accounted for 98.2%. Amazon Business, an online marketplace for businesses, had their revenue increase from $1 billion in 2016 to over $10 billion in 2018.
Medium business purchase overview
Behaviors and motivators of medium-sized businesses when buying printing paper include paper brightness, job type, and paper quantity. For printer paper, white isn’t just one color because there are multiple shades of white and different brightness levels available. On the GE/Tappi Scale, a brightness rating of 92 or above is the most commonly preferred paper for everyday use in the United States. The online sale for the office supplies for the traditional brick-and-mortar retailers accounts to be 3% and is likely to increase, based on demand and consumer awareness. As per the state mandate in the United States, state agencies and businesses are required to procure at least 25% of the recycled content copy paper for business use.
We discovered that the cost of downtime due to conference calling in the US was $61.4 billion in 2018. 2015 saw 38 billion minutes (or roughly 72,298 years) consumed by conferencing calling; quantifying the amount of money lost annually from those minutes gives us a figure of $13.56 billion. US companies saw a 46% expense increase between 2015 and 2016 due to an increased amount of conference call time. Additionally, we found that most companies still employ a traditional method of dialing numbers and codes despite the increased downtime associated with the method. Furthermore, more time wastage occurs as a result of poor audio quality from fixed-line phones compared to voice-over-IP (VoIP) and mobile devices.
Market Size of Hardware in the Tech Conferencing Industry
Our research indicates that the general size of the North American video conferencing market is ~$4.7 billion. The market size of the North American video conferencing hardware segment is ~$2.3 billion. The market size for group conferencing add-ons is ~$383 million. Market analysts expect the hardware segment to reach $440 million by 2020 (CAGR of 21.7% over five years).
Market Size of Infrastructure in the Tech Conferencing Industry
The infrastructure of video conferencing includes systems such as multi-point control units (MCUs), video conferencing systems, and other advanced applications and features. In 2018, $7.80 billion in revenue was generated through ~32.8 million device shipments and cloud services related to video conferencing infrastructure. North America generated over 35% of 2017’s global $11 billion in revenue.
Market Size of Services in the Tech Conferencing Industry
As we previously reported, the total value of the video conferencing market globally was $11 billion in 2017. The Conferencing and Collaboration services market generated $5 billion in revenue in the previous year, representing a 4.9% growth from 2015. Of that $5 billion, 7.7% was from managed video conferencing and 48% from audio conferencing. Additionally, cloud-based web and video conferencing accounted for ~44.3% of the revenue share. In actual dollar amounts, managed video conferencing services revenue reached $387.5 million in 2016; that figure represents a 7.5% increase from 2015 and is expected to grow at a CAGR of 4.5%. The revenue generated from audio conferencing services was $2.4 billion and $2.2 billion for cloud-based web and video conferencing for the same period.
Market Size of Software in the Tech Conferencing Industry
As we indicate above, North America accounts for 35% of the video conferencing market. Using this as a starting point, our researchers estimate that the software segment of the video conferencing market was worth $683.74 million in 2016.
Tech Conferencing Software Key Players
Our researchers identified the top eight key players in the video conferencing software segment as Cisco Webex (30.68% and 32.43% market share), GoToWebinar (~24.3% of the market), Zoom (~10.34% market share), GoToMeeting (~6.25% market share), Adobe Connect (7.58% market share), ON24 (5.77% market share), ReadyTalk Meetings (2.63% market share), and TalkPoint Convey (2.41% market share).
Competitive Landscape of Tech Conferencing Software Key Players
Cisco Webex’s target audience is companies of all sizes (e.g., small, mid-size, and large) in any industry; most of Webex’s clients are in the technical, business service, manufacturing, healthcare, finance, education, and telecommunications sectors. Webex is used in 20 countries and integrates content sharing, video, and audio; Webex is deployable on Apple, Android, and Windows platforms. Webex hardware includes Webex Board and Webex Room Devices. Pricing is dependent on the number of people participating in a meeting (e.g., eight people, $24/month; 25 people, $49/month; and 100 people, $89/month). Webex also offers a “Call Me” program (available for $45-$225) that allows users to conference in no matter where they are.
GoToWebinar’s target audience is marketers and marketing teams of large (i.e., more than 200 employees) organizations. The software’s unique features include polls, Q&A, handouts, automated emails, reporting and analytics, lead generation integration, and custom branding. However, the platform does not offer any hardware for video conferencing. GoToWebinar’s pricing includes a starter package ($89/month for 100 participants), a Pro package ($199/month for 500 participants), and a Plus package ($249/month for 2000 participants).
Zoom’s target audience is both freelancers and businesses of any size (e.g., small, mid-size, and large) in any industry; most of Zoom’s clients are in the education, technical, business service, and healthcare industries. Zoom features plug-ins for Chrome and Outlook, MP4 recording, host controls, private and group chats, simultaneous screen share, and white boarding. Zoom’s Pro and Enterprise editions include cloud recording transcripts, custom emails, managed domains, admin dashboard, third-party teleconferencing services integration, and unlimited cloud storage. However, Zoom does not offer any hardware products. Zoom’s pricing structure includes a free tier (for up to 100 participants); the Pro, Business, and Enterprise editions cost $19.99/host monthly.
GoToMeeting’s target audience is small- to medium-sized businesses (i.e., less than 200 employees); most of GoToMeeting’s clients are in the educational, computer software, and healthcare industries. GoToMeeting’s features includerevstream, recording and material management, polls and evaluations, and reporting and analytics. The Pro and Plus editions include custom registration, online HD recording, certificates, and breakout collaboration. GoToMeeting’s hardware offerings include conference room webcams, phones, wireless keyboard, and chrome box computers. GoToMeeting has a Starter package ($109/month for 25 participants), a Pro package ($159/month for 50 participants), and a Plus package ($314/month for 200 participants).
Adobe Connect’s target audience is businesses of any size (e.g., small, mid-size, and large) and educational institutions. Adobe Connect features customized digital meeting rooms, handout distribution, third-party software integration (Ex. Salesforce), custom domain names, reporting and administration, audio integration, and account branding. However, Adobe Connect does not offer any hardware products. Adobe Connect Meeting's (i.e., the business edition of the software) pricing depends on the number of participants (e.g., 25 participants, $50/month; 100-1000 participants, $602/month). Adobe Connect Learning (i.e., the educational edition of the software) costs $370/month for up to 200 participants.
ON24's target audience is companies of all sizes (e.g., small, mid-size, and large) in any industry; its clients are in the software, technical, business services, manufacturing, finance, media and Internet, and telecommunications industries. ON24 features interactive content, API, real-time reporting, single sign-on, recording, branding, event analytics, role-based access, polls and surveys, and attendee reports. However, ON24 does not offer any hardware products. Unfortunately, we were unable to determine ON24’s pricing structure because the company only makes its pricing available via direct inquiry.
ReadyTalk Meetings’s target audience is companies of all sizes (i.e., 50-200 employees and revenue of $1 million-$50 million); the platform's clients are software companies and non-profit organizations. ReadyTalk Meetings features cloud recording, VoIP, host controls, language localization, one-click meeting entry, applications and plug-ins, and third-party integration (e.g., Hubspot, Salesforce, and Marketo). However, ReadyTalk Meetings does not offer any hardware products. ReadyTalk Meetings pricing has a Standard package ($12/user monthly), a Premium package ($24/user monthly), and an Enterprise package (price available only through direct inquiry).
Talkpoint Convey’s target audience is freelancers and any size business (e.g., small, medium, and large) in any industry. Talkpoint Convey features Q&A, social media integration (e.g., LinkedIn, Facebook, and Twitter), CRM integration (e.g., Marketo, Hubspot, and Salesforce), live screen-sharing, cloud-based video switching, and testing. However, Talkpoint Convey does not provide any hardware products. Talkpoint Convey’s pricing ranges from $1400/month for 100 viewers to $16,000/month for 3000 viewers.
"Letter is the most used size in the US Paper Sizes; it is evident for them to design other paper sizes around the Letter Size. Hence, ANSI Paper Sizes are based around the Letter Size of dimensions 8.5 in × 11 in."
"When the organization is new and still small, chances are the owner is the one deciding what to buy, when to buy it, who to buy it from, and when to make the purchase. It’s fairly easy to manage in the beginning, hence why many businesses fail to create formal procurement policies."
"The company recently announced that the unit reached a $10 billion annual run rate, up from $1 billion in 2016. It took seven years for Amazon's consumer marketplace to go from $1 billion to $10 billion, and Amazon Web Services didn't hit $10 billion in revenue until 2016. "
"White printer paper also has a brightness rating, with higher numbers indicating brighter paper. On the GE/Tappi Scale, which is used for paper in the United States, a brightness rating of 92 or above tends to work fine for everyday use."
"Traditional brick-and-mortar retailers will also continue to innovate during this evolution, with options like “Buy Online, Pick Up In-Store,” which accounted for 3 percent of total retail online purchases in 2018 according to NPD’s Checkout."
"While bulk volume discounts or bulk order rates, damage resolution strategies, and lower shipping charges are the primary motivating factors for big businesses in the US when buying printing paper, other motivating factors such as customs fees, antidumping regulations, importing/exporting rules also motivate big businesses when buying printing paper if they tend to buy from other countries"
"A research report on Transparency Market Research reported that e-commerce/online distribution channels are predominant in the printing paper market and big companies prefer to purchase printing paper from those channels"
"In order to purchase recycled paper, a company needs to submit a request called Request for Proposal (RFP) to the concerned government agencies"
"There is a wide range of options for printer paper purchases for consumers, including numerous retailers with both in-store and on-line options, non-retail purchases generally being made by business organizations that purchase directly from a manufacturer"
"Consumer decision-making for specific printing paper purchases includes financial comparisons, individual needs for a product or its utility, and also social/cultural factors that encompass higher-cost and often lower quality recycled paper, including company labor transparency and economic responsibility"
"Recycled paper is seeing higher acceptance and sales due to increased consumer perception of responsible/sustainable products, this, however, being weighed against financial and quality restrictions or boundaries of each individual customer"