Sports Nutrition: Major Competitors - US
Purus Labs, BPI Sports, Clif Bar & Company, Glanbia Performance Nutrition, Optimum Nutrition, Pro Source Performance Products, Nutrex Research, Cytosport, Universal Nutrition, and Maximum Human Performance are major competitors operating in the U.S. sports nutrition market. We have identified these competitors as a result of analyzing market reports and top ten lists published by industry media outlets (here, here, and here).
Below, we have outlined each of these ten competitors, including providing a brief overview of each and information regarding their annual revenues.
MAXIMUM HUMAN PERFORMANCE
Founded in 1997 by a “professional bodybuilder and a medical professional.” This company develops clinically-tested supplements which have become very popular today. Some of their top products are Secretagogue-One, SARM-X and Cyclin-GF.
Revenue: This is a private company, so an exact revenue hasn’t been published, however, their revenue is estimated to be between $10 million and $50 million according to INC Fact.
Founded in 1982. Universal Nutrition’s product line consists of over 200 products, and is known for its quality, thanks to the company’s investment in research, developing and testing of their products.
Revenue: This is a private company, so an exact revenue hasn’t been published, however their revenue is estimated to be between $50 million and $100 million according to Data Connect – a subsidiary of Salesforce.
Founded in 1999 by professional athlete, Greg Pickett. Cytosport is a family-owned company which produces supplements. Their most well-known product is Cyto Gainer, which is very popular among bodybuilding communities as a result of its ability to help individuals gain weight.
Revenue: According to Hoovers, Cytosport has an estimated revenue of $76.53 million.
Founded in 2002. This company was developed by Jens Ingenohol and Jeff McCarrell – sports enthusiasts. This company is well-known for their product Lipo-6X, which is a fat burner. They produce a line of other sports nutrition supplements which are geared towards the body building community.
Revenue: This company has an annual revenue of $2.055 million, according to Hoovers.
PRO SOURCE PERFORMANCE PRODUCTS
Founded in 1996. This company prides itself on producing the highest quality supplements while maintaining lower costs compared to their competitors. Their most popular product is Creatine Monohydrate.
Revenue: According to Hoovers, this company has an estimated revenue of $20.959 million.
Founded in 1986. Optimum Nutrition is most widely recognized for their supreme whey protein products. Their product lines include a variety of “protein powders, ready-to-drink beverages [and] nutritional bars.” The company is known for producing a range of very affordable products within the sports nutrition market. Optimum Nutrition is a subsidiary of Glanbia Performance Nutrition, which is further profiled below.
Revenue: According to Hoovers, this company has an estimated revenue of $1.264 million.
GLANBIA PERFORMANCE NUTRITION
Founded in 1997. According to their website, Glanbia Performance Nutrition has “the number one global performance nutrition brand portfolio.” Their brands include Optimum Nutrition, BSN, Isopure, thinkThin, Nutramino, ABB and trusource. Their product lines include products such as protein smoothies, pre-workout energy drinks, protein shakes, and protein bars.
Revenue: According to their 2016 annual report, this company has a global revenue of €849.1 million (or about $977.7 million).
CLIF BAR & COMPANY
Founded in 1992 by bicyclist Gary Erickson. CLIF Bars became an “instant hit with cyclists and climbers” upon its launching. Today the company is a leader in this market and is known for their sustainability practices. Their product line features a whey protein bar product.
Revenue: This is a private company, and annual revenues have not been made public, however, according to the San Francisco Chronicle, the company has an estimated revenue between $500 million to $1 billion.
Founded in 2010. BPI sports produces a range of fitness supplements including protein powders and pre-workout supplements. The company has been awarded for their quality products.
Revenue: According to Owler, BPI sports has an estimated revenue of $9.5 million.
Purus Labs develops a line of protein powders, pre-workout supplements, amino supplements, and hormone optimizers.
Revenue: According to Owler, BPI sports has an estimated revenue of $3.5 million.
In conclusion, we have utilized market reports and top ten lists published by industry media outlets to identify major competitors operating in the U.S. sports nutrition market. We have provided a brief overview of each company, including information pertaining to their revenues.