Sports Fashion Brands: Positive Change
Some examples of sports fashion brands that have paired with another organization to promote positive change in the world are Nike, Vans, and ASICS. These three sports fashion brands have partnered with different organizations such as Nike with MENTOR and PeacePlayers, Vans with Girls Skate India, and ASICS with Right To Play (RTP) to promote positive change in the world. Below is the detail of each of these partnerships.
Sports fashion brands that have paired up with another business/organization to make positive change
Nike has partnered with MENTOR and PeacePlayers in 2017 as part of its Equality Initiative. The goal of the partnership is to promote change by inspiring people to work with their communities. Together with those two organizations, they ensure quality youth mentoring and develop youth leaders that will drive change in their communities. Nike has been supporting MENTOR by connecting the leading national organization for youth mentoring to more volunteers in their local communities while PeacePlayers were able to establish programs with the help of Nike in Brooklyn, Baltimore, Chicago, Detroit, and Los Angeles.
Nike has donated $5 million to different organizations which include MENTOR, PeacePlayers, and the Ever Higher Fund. Aside from the monetary donation, another accomplishment of this partnership is that due to this, Nike is able to help MENTOR in expanding its reach across the US in just 2 years. For PeacePlayers, they have established programs using basketball to bridge the gap between young people. MENTOR was able to expand in the southeastern and western U.S. They were able to connect adults to youth in more than 2,000 mentoring programs across all 50 states.
In 2018, PeacePlayers and Nike have partnered with local communities on Martin Luther King Jr. Day weekend and hosted basketball events in 3 major cities. In Baltimore, they promote positive change by changing perception and encourage a positive relationship between youth and police officers in Baltimore City Police Department while in Detroit, they strengthen the cross-cultural relationships alongside the Detroit Police Department through basketball program. In Brooklyn, they had basketball programs in the blocks of Brownsville for young people that help in building trust and break down barriers between them.
Vans and Atita Verghese and her organization Girls Skate India paired up to promote positive change through This is Off The Wall campaign. Their goal is to promote positive change by breaking down gender barriers through skateboarding in India. Vans wanted to empower women by showing young girls they can achieve something like skateboarding. They offer skateboarding clinics to local girls across India and Vans wanted to mobilize this initiative across the world.
In 2017, “Girls Skate India” was launched in order to help Indian Girls to express themselves. Some impact or accomplishments of this partnership include that more skate parks would open soon and more skaters especially girls are encouraged and empowered. Vans is continuing the partnership and started a worldwide series of girl’s skate events particularly Girl Skate India Tour Vol. 2 and a few workshops. One of the major impacts of this partnership is that Indian girls are able to gain confidence through skateboarding because nontraditional activity provides an outlet wherein they express themselves freely. Under this partnership, more than 100 clinics have been opened around the world and have encouraged women of all ages to make a positive change.
ASICS paired up with Right To Play (RTP) and they promote positive change by creating a lasting impact. Their goal is to empower children with the knowledge and skills which can help them in driving change in their lives, their family, and their communities. The partnership was a part of the "I Move Me" campaign in 2017. They also use sports to help the children of deprived communities to rise above adversities. ASICS raise funds and donate it to RTP and each dollar of the fund will be equivalent to one week of play for one child.
One of the accomplishments of this partnership is that they were able to launch a program in Lebanon that empowers Syrian refugee children in the community. Another accomplishment is that due to the partnership, ASICS was able to raise more than €80,000 charity from consumers and employees and additional €20,000 from ASICS. They were able to make a total of €100,000 to empower children through Right To Play. They even celebrated the 100th anniversary of ASICS founder by sponsoring a program in Lebanon. The sponsorship will support the play activities of Syrian refugee children and local communities in Lebanon and also train volunteer coaches who run weekly Right To Play programs to promote positive change.
ASICS and Right To Play honored the International Women's Day through the Runkeeper virtual 10K challenge. For every person who will be joining or signing up for the challenge, ASICS will donate $1 to Right To Play. (Source 14)