Specialty Chemical Manufacturers (1)
Two specialty companies in North America that offer customer-facing e-commerce capabilities include Chempoint and BASF. These companies and their websites are discussed in detail below.
- Office location: Bellevue, WA
- The catalog is not limited to one file, but their product selection is grouped based on industry, product line, and supplier (manufacturer). Products can be accessed by clicking on several filters and options or using the quick search bar.
- A full inventory is available where products can be accessed through search and filters. Information is available for a typical product but there is no information about quantity.
- There is no warehouse level information on the main inventory/catalog page or individual product pages. However, on each product page, it shows the region in which the product is available.
- Pricing is hidden for all products.
- For each product, the customer can request a sample or get a quote.
- There is no ability to order without contacting the company. Whether requesting a sample or a quote, the customer will have to fill in a contact form.
- There's no way to track an order straight from the website. When an order is shipped, the company will email shipment confirmation and tracking number.
- Office location: Southfield, MI
- BASF's entire catalog is organized on their Products page. Their products are organized under different headers related to industries, such as Agriculture, Automotive, etc. It takes some digging to get to categories related to coatings, adhesives, sealants, or elastomers. However, when one gets to those pages, such as Adhesives, there is a product selection guide that can be downloaded.
- A full inventory is available through their products page. It is also possible to search for products through their search bar. When looking at each product individually, data about the product are in downloadable PDF files. However, other inventory information such as SKU number and quantity are missing.
- There is nowhere on the site where inventory is divided based on the warehouse. Since the company is multi-national, products are shown based on regions, such as North America.
- Pricing information is not available for any product.
- For each product, the customer can request a sample. This is the only call-to-action button that is present.
- The company doesn't provide a way to get products from their site without contacting the company through various contact forms.
- There is no visible link such as to an FAQs page that details what the order tracking process is like.
To find specialty chemical manufacturers and distributors in North America, we searched for companies that offered products that could fall under the following categories: coating, adhesives, sealants, elastomers, and plastics. For companies that didn't have CASE categories, we searched the site for mentions of these terms to make sure their products fell under these categories. We defined a "full e-commerce solution" based on the example set with Chempoint. We made sure that each site had call-to-action buttons for their products, even if it wasn't exactly a "Buy Now" or "Add to Cart" button. We skipped over sites that didn't fit these parameters.