South Carolina: Small Business Lenders

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South Carolina: Small Business Lenders

In the attached spreadsheet, rows 2 – 9, an additional eight non-traditional small business lenders in South Carolina have been provided, including information about the address, website, phone number, areas serviced, and SBA loan programs offered. Below are analyses of the social media messaging & target audiences of Harvest Small Business Finance, Carolina Business Capital, Small Business Assistance Corporation (SBAC), Beaufort County Black Chamber of Commerce (BCBCC), and Readycap Lending.

I. Social Media Messaging & Target Audience Analysis

Harvest Small Business Finance 

Carolina Business Capital 

Small Business Assistance Corporation

  • Small Business Assistance Corporation (SBAC) has offered about 1,500 loans in 30 years to its core target audience, which includes "new, existing and expanding businesses" that have created a positive impact within their community. However, "women and minority-owned businesses" are given first preference.
  • The company's loan programs also support small businesses, especially in asset financing. The company's messaging on its website focuses on its market leadership, with other sections providing details about its loan programs.
  • SBAC messaging on social media is on two platforms only, Facebook and LinkedIn. As of May 2, 2020, the company had 648 followers and 578 likes on Facebook, and 319 followers on LinkedIn. A review of SBAC social media presence indicates that it frequently posts on Facebook (almost daily), versus on LinkedIn, where it posts at least once or twice per month.
  • The company’s messaging focuses on encouraging customers to apply for loans while also educating them on new products and services. The company also uses its Facebook account to share recent financial news with its audience, event announcements, and industry news, among others.
  • SBAC's posts on Facebook and LinkedIn include a mix of text, video, and imagery with industry-focused news updates, along with the most recent happenings; for instance, the current financial news about COVID-19 pandemic.

Beaufort County Black Chamber of Commerce

Readycap Lending

II. Additional Non-traditional Small Business Lenders in South Carolina

In the attached spreadsheet, rows 2 – 9 are eight more non-traditional small business lenders in South Carolina, including details about their address, website, phone number, areas serviced, and the SBA loan programs they offer. The companies profiled in the spreadsheet are

Research Methodology

To uncover the social media messaging and target audience of Harvest Small Business Finance, Carolina Business Capital, Small Business Assistance Corporation (SBAC), Beaufort County Black Chamber of Commerce (BCBCC), and Readycap Lending, your research team started by checking the messaging on each of the websites of these companies, before proceeding to examine their social media pages. Therefore, we relied on information on the companies' websites and their social media platforms to perform an in-depth analysis of its messaging, including the types of messages they post about and their engagement rates. Next, we continued researching into discovering more non-traditional small business lenders in South Carolina. We primarily explored the South Carolina Small Business Administration website, which contained a list with many banks, credit unions, and non-bank lenders in the state. Further, we examined more resources online, especially market finances reports and industry reports on non-bank lending in South Carolina. We thoroughly checked every example we uncovered to ascertain that it is a non-bank lending organization and serves the entire or parts of South Carolina. Overall, the additional companies are included in the attached spreadsheet, rows 2 – 9.
Sources
Sources