Self-Help Instagram and Podcasts

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Self-Help Instagram and Podcasts

Three trends in the self-help market as they relate to Instagram or podcast include the rising use of the internet for self-help social media (Instagram) marketing and content distribution, more personal coaches are using online podcasts, and the higher convenience and lower costs associated with the use of podcasts and online coaching.

OVERVIEW/INSIGHT

Rising Use of the Internet for Self-Help Social Media Marketing and Content Distribution

  • Self-help has been on the increase as a result of the advent of the internet. One of the major internet beneficiaries is people who depend on it to listen to their favorite self-help programmings through podcasts.
  • The live training seminar market used to be a $400-$500 million dollar market but has seen a decline due to the popularity of webinars. The cost and time availability is a key reason for this.
  • There are presently more than 700,000 active podcasts and over 29 million podcast episodes. According to an Apple report at WWDC 2018, the above numbers were once at 550,000 for active podcasts and 18.5 million for episodes. This shows a steady increase.
  • Apps like Instagram are fast becoming trendy tools for self-help gurus who desire to pass motivational and wellness messages across to their consumers.
  • Apple has added amazing and trendy apps for the self-care market.
  • Jessica Castañeda, a health and wellness coach, with over 150,000 subscribers on her Instagram page, @easylivingtoday. She had a 71% increase in social media traffic according to a web traffic report.

More Personal Coaches are Using Online Podcasts

Lower Cost and with More Convenience

RESEARCH STRATEGY

The following trends in the self-help market related to the use of podcasts and social media were identified in a recent report by MarketResearch. Additionally, they have been corroborated with other content sources and market reports, including content sites like Writer’s Access PR Newswire, and SimilarWeb. This allowed us to establish them as trends while juxtaposing the findings with facts from the industry market reports, thus, they are considered current trends.
The internet as a trend has contributed largely to the growth of podcasting in the U.S., and as a result, various self-help gurus have emerged. They continue to populate the podcast space with self-help programming that will add value to their consumers.


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