Social Platform Update September 24, 2020, Part 1
An audit was conducted on Facebook, Instagram, Twitter, and Snapchat, and the slides have been populated with the results. Facebook, Instagram, and Twitter all had new changes effected in the last two weeks, while Snapchat made no changes to its social media platform in the past two weeks. The required information can also be found in the attached slide presentation.
Summary of Findings
- Facebook will no longer restrict ad images that include more than 20% text. Previously, the app had a text overlay tool to detect images that contained 20% text as they have found that images with lesser text content have more impact. Facebook will be reaching out to advertisers directly to inform them of the update.
- Instagram has launched a new update to Reels. Reels previously had a maximum time limit of 15 seconds. However, Instagram has raised this limit to 30 seconds. Users can now extend the timer by 10 seconds while recording clips. Instagram made these changes based on user feedback and will continue to update its editing and deletion options.
- Automated captions have now been made available for IGTV uploads. When users upload IGTV videos, they can choose to use Auto-Generated Captions by enabling it in the caption settings. The caption will be generated from the content of the video, therefore, the accuracy of the caption will be dependent on the "clarity of the audio."
- Twitter is testing audio messaging with users in Brazil. Users who currently have access to this feature can record and send audio clips (similar to Whatsapp's Voice Notes) of not more than 140 seconds using direct message. Audio messaging can be enabled using the record button next to the message composer. There are indications that Twitter may launch the feature for all users soon.
- Earlier this week, Twitter launched a new push to encourage users to vote in the upcoming US Presidential election. Users in the US will see a prominent timeline prompt when they use the app. This will serve as a reminder of the coming election. The app also features new tools and resources to assist the public with voter registration.
- After reviewing Snapchat's official website and other industry reports, including Social Media Today, The Verge, TechRadar, Forbes, and TechCrunch, we found that Snapchat has made no new changes to its app in the last two weeks.