Social Platform Update September 10, 2020, Part 1
Details about the changes that have been made to Facebook, Instagram, Twitter, and Snapchat between August 22, 2020–September 10, 2020 have been provided in slide 2-9 of the attached slide presentation.
Summary of Findings
- Facebook has made six changes, while Instagram, Twitter, and Snapchat have made three, four, and one, respectively.
- Some changes made by Facebook include the launch of its shop tab, custom backgrounds for Messenger Rooms, additional ways to export photos and videos, the viewing of Instagram stories on the platform, personalization tools for Facebook Watch, and the launch of Facebook Campus.
- On the other hand, Instagram launched a dedicated tab for Reels, an Instagram version of the TikTok-like functionality, for India. Additionally, the platform added a "suggested Reels" section of the functionality, a monthly Reels trend insights feature, and location variation tests for its new Reels and shop tab features.
- Twitter added search prompt features for the US voting and the world suicide prevention information guides, officially launched its quote tweet count feature, and added a tweet example feature to selected trends on the platform.
- Snapchat has only made one change on its platform during the review period, reported by Tubefilter Inc, which includes the expansion of a series of features, previously reserved for verified users, to all its users, including personalized public profiles, except the gold star. An exhaustive search through the company's press releases and various online publishers, including Social Media Today, TechCrunch, and The Verge yielded no results. We, therefore, concluded that there were no new features, content, or design / functionality updates launched by the company during the review period.