Social Platform Update October 8, 2020, Part 1
Facebook has added 12 updates to its platform, there are four updates on Instagram, two on Snapchat and only one update on Twitter. Details on the changes made to the social media platforms have been presented in the attached slides.
- Instagram launched new updates for Reels. The updates are all about audio and user engagement in music-related trends. The new audio updates added are; save audio, share audio pages, and audio browser.
- To mark Instagram's 10th anniversary, the platform added new features such as Stories Map, new Instagram custom icons, in-stream shopping for IGTV.
- To help people stay updated on the official poll information, Facebook added a new notification update which will be shared on user home feeds, across Facebook and Instagram.
- Instagram adds full messaging functionality to its Threads app. The new feature grants users access to all their Instagram messages. Threads will now present a two-tabbed inbox.
- Netflix and Zoom integrations and additional AR storytelling options for kids are new features Facebook added to its Portal smart home device. Facebook is also introducing a new remote that features one-touch buttons for Prime Video, Facebook Watch, and Netflix, so it’s easy to open your favorite entertainment apps.
- Snapchat first began testing the "First Commercial" feature back in April. The feature enables advertisers to ensure that their ad is the first thing shown when a user tunes to any of Snapchat's original discovery shows at any time.
- Facebook added a new Halloween sticker pack to its Messenger platform which includes AR filters. With a tap on a visual effects button within a Messenger video call, the Halloween "spooky" feature.
To find information about each social media platform, the research team looked at official company blogs and news centers first. After looking at their blogs, we then ventured off to looking at reputable third party sites that continuously break news about social media companies including Social Media Today, The Verge, TechCrunch, and Forbes. Our findings indicate that there have only been one update on Twitter and two on Snapchat within the last two weeks.