Social Platform Update October 8, 2020

Part
01
of three
Part
01

Social Platform Update October 8, 2020, Part 1

Facebook has added 12 updates to its platform, there are four updates on Instagram, two on Snapchat and only one update on Twitter. Details on the changes made to the social media platforms have been presented in the attached slides.

Summary

  • Instagram launched new updates for Reels. The updates are all about audio and user engagement in music-related trends. The new audio updates added are; save audio, share audio pages, and audio browser.
  • To mark Instagram's 10th anniversary, the platform added new features such as Stories Map, new Instagram custom icons, in-stream shopping for IGTV.
  • To help people stay updated on the official poll information, Facebook added a new notification update which will be shared on user home feeds, across Facebook and Instagram.
  • Instagram adds full messaging functionality to its Threads app. The new feature grants users access to all their Instagram messages. Threads will now present a two-tabbed inbox.
  • Netflix and Zoom integrations and additional AR storytelling options for kids are new features Facebook added to its Portal smart home device. Facebook is also introducing a new remote that features one-touch buttons for Prime Video, Facebook Watch, and Netflix, so it’s easy to open your favorite entertainment apps.
  • Snapchat first began testing the "First Commercial" feature back in April. The feature enables advertisers to ensure that their ad is the first thing shown when a user tunes to any of Snapchat's original discovery shows at any time.
  • Facebook added a new Halloween sticker pack to its Messenger platform which includes AR filters. With a tap on a visual effects button within a Messenger video call, the Halloween "spooky" feature.

Research Strategy

To find information about each social media platform, the research team looked at official company blogs and news centers first. After looking at their blogs, we then ventured off to looking at reputable third party sites that continuously break news about social media companies including Social Media Today, The Verge, TechCrunch, and Forbes. Our findings indicate that there have only been one update on Twitter and two on Snapchat within the last two weeks.

Part
02
of three
Part
02

Social Platform Update October 8, 2020, Part 2

There has been one update on Reddit, two on Spotify, LinkedIn and Tiktok and three updates on YouTube. Details on the changes made to the social media platforms have been presented in the attached slides.

Summary

  • TikTok announced the redesign of its Duet feature, which allow users to build on another user's video on TikTok by recording their video alongside the original as it plays.
  • TikTok launched an in-app guide to the 2020 US elections to provide access to authoritative information as part of its efforts to protect against misinformation. "The guide connects 100 million Americans with trusted information about the elections from the National Association of Secretaries of State, BallotReady, SignVote, and more."
  • YouTube added a new speech enhancement option to the YouTube Stories. The new feature will enable users to reduce background noise in their video clips, putting more emphasis on the main subject.
  • YouTube announced the launch of the "Global Charts" feature to YouTube Music's Explore tab. The new feature allows YouTube Music users to directly engage with the most popular music from 57 countries around the world.
  • LinkedIn added some new measures designed to better protect users from inappropriate comments and content and also updated its Professional Community Policies. The new features are part of LinkedIn efforts to stop the spread of inappropriate messages.

Research Strategy

To find information about each social media platform, the research team looked at official company blogs and news centers first. After looking at their blogs, we then ventured off to looking at reputable third party sites that continuously break news about social media companies including Social Media Today, 9to5Mac, The Verge, TechCrunch, and Forbes. Our findings indicate that there has been only one update on Reddit.
Part
03
of three
Part
03

Social Platform Update October 8, 2020, Part 3

The #BanksNeverAskThat and #NianticBirthday campaigns are examples of noteworthy social media efforts launched by companies or brands since September 25, 2020. The six videos published as part of the #BanksNeverAskThat campaign have attracted thousands of views. Several social media posts published as part of the #NianticBirthday campaign have attracted thousands of "likes" and hundreds of comments.

#BanksNeverAskThat

  • On October 1, 2020, the American Bankers Association and "nearly 1,500 banks serving the vast majority of retail bank customers in the US" launched the #BanksNeverAskThat campaign.
  • The goal of the campaign is to educate consumers on the "persistent threat of phishing scams."
  • As part of the campaign, several "eye-catching and engaging short videos, animated GIFs, and consumer tips" were posted on social media platforms such as YouTube, Facebook, Twitter, and Instagram.
  • The six main videos of the campaign have received over 2,000 views in total on the American Bankers Association's YouTube Channel.
  • There are hundreds of posts on Facebook and Twitter that featured #BanksNeverAskThat.
  • There are over 800 Instagram posts published by the American Bankers Association, participating banks, and consumers that featured #BanksNeverAskThat.
  • The #BanksNeverAskThat campaign is considered noteworthy as its videos and posts have attracted thousands of views. Besides the American Bankers Association and participating banks, hundreds of consumers have also published posts that featured #BanksNeverAskThat across various social media platforms. The campaign has received press coverage on various regional and national publications such as PC Mag, Delaware Business Times, WSAW, and others.

#NianticBirthday

Sources
Sources

From Part 01
From Part 03