Social Platform Update October 22, 2020, Part 1
Facebook, Twitter, Instagram, and Snapchat all had at least three new updates to their platforms in the last two weeks. Facebook's new updates focused on expansion and rebranding efforts. Twitter's new updates are to combat misinformation and categorize tweets according to their relevant topics. The attached slides have been populated with the required information.
Summary of Findings
- Messenger now has a new-look and additional features. The new logo has a color gradient tone, which reflects a "shift to the future of messaging." Facebook also launched new custom backgrounds for chats, with themes like love and tie-dye.
- Facebook has expanded its relationship/love finding app, Facebook Dating to Europe. The expansion comes one year after the app's initial launch in the US. Since the feature launched, it has made over 1.5 billion matches in 20 countries.
- Instagram intends to allow businesses to set minimum age requirements for branded content to protect both brands and users. This new feature, unlike the previous update, will allow brands to set age requirements for individual posts and not only for the entire profile.
- Instagram will be rolling out new Badges to creators on Instagram Live. Badges will create a new earning stream for content creators and a way to attract attention for users. The feature has been in testing with selected creators for months and will now be available globally.
- In tackling the spread of fake news, Twitter recently added a new warning prompt to alert users when their tweets are misinformed. When users attempt to share or quote a tweet that is in dispute, they will get a notification and be sent a link to more information.
- Users can make their tweets easily discoverable by choosing to share topic listings when they tweet, send a direct message, or interact outside the app. This way, users can follow topics they are interested in and would like to explore.
- Snapchat users can now add song clips to their snaps using the music notes icon. This new update will only be available to iOS device users globally.
- Snapchat has launched Local Lenses, a collaborative AR experience that will enable users to virtually paint over shops and streets. The contributions of each user can be seen by other users who visit the site.