Social Platform Update November 5, 2020, Part 1
Facebook, Instagram, and Snapchat all had at least three new updates to their platforms in the last two weeks, while Twitter had only one. With the ongoing US elections, social media platforms are improving and implementing measures around misinformation. The attached slides have been populated with the required information.
Summary of Findings
- Facebook has publicly launched dark mode testing on its mobile app. The announcement was made by reverse engineering and app expert Jane Manchun Wong. This update has been in testing over the past few months on other Facebook-owned Apps, including Instagram, Facebook Lite, and Facebook desktop app.
- Users can now play Facebook's new cloud-streamed games on the Android app and web. The new games were launched to improve the app's gaming options and to tap into the expanding gaming industry. It is also in partial fulfillment of the company's promise to "deliver unprecedented access to games across every screen."
- Instagram is testing a new way to react to stories. In place of sending direct messages to the creator, the app intends to allow users to comment and respond to stories on the story frame. It is, however, unclear how Instagram plans to perfect this.
- To combat misinformation on the ongoing US elections, Instagram has removed the "recent" tab from hashtag searches by users in the US. Tag searches usually appear under two headings, "top" and "recent." However, indefinitely, US users will be unable to access the "recent" tab.
- Twitter has recently launched new prompts that will help combat misinformation on the US Presidential elections. They will be targeted at contents that are often discussed and can be easily misconstrued. The prompts will be made available in various languages in the US and pop up in similar searches.
- Snapchat has launched a new feature, Snap Connect. Snap Connect is a collection of educational insights and advanced courses developed by experts on how to use the app for direct response campaigns. The new feature was launched as part of an expansion of Snap Focus, Snapchat's marketer education platform.
- Due to popular demand by its creator community, Snapchat has launched a new feature to allow creators to display their subscriber count on their profiles. Creators can now easily access the option with only a toggle and can change this setting as often and when they want.