Social Platform Update August 21, 2020, Part 1
An audit was conducted on Facebook, Instagram, Twitter, and Snapchat, and the slides have been populated with the results. Facebook, Twitter, and Instagram all had three new changes, while Snapchat had only two effected changes in the last two weeks. The required information can also be found in the attached slides.
- Facebook announced a week ago that it is launching a "new paid events option for businesses and creators." This new addition will improve earning options for businesses during the pandemic.
- Businesses and creators will now be able to charge their audience for live events directly through Facebook. By using the "purchase access" button, users will be able to make instant payments for upcoming events. This feature will be made available in 20 countries.
- Facebook has reduced its ad targeting options by 1,000. The company has stated that the targeting options, which will be, henceforth, excluded are either rarely used or can be easily replaced by other targeting options.
- Multicultural affinity segments will also be excluded. The platform is positive that this change will not affect the majority of advertisers.
- Facebook will be improving its post-level analytic options in groups to include new insights such as photo views, post hides, and active members.
- Including the number of active members on the group at the time of the post will help improve knowledge and insights which concern post reach and engagement.
- At the end of the "you are all caught up" notification, which indicates the end of a user's main feed, Instagram now adds a new listing of suggested posts, which may include ads.
- This new feature will generate more exposure, help keep willing users engaged, and improve e-commerce activities on the platform.
- Instagram has replaced its Nametag codes with QR codes. The codes were created to help users connect with other people and businesses through the app.
- The QR codes, unlike Nametag codes, can be scanned using standard iOS and Android camera tools. Although QR codes are not popular in most countries, they are used often in Japan, which is one of Instagram's fastest-growing markets.
- Instagram will now notify users when their private posts or story will not be seen by one or more of their audience due to their settings. This notification will appear before users upload pictures or videos on their profiles or story.
- This update will also address artificially inflated following gotten by making accounts private and forcing other users to follow them before gaining access to their content.
- Users can now get more information on direct messages from other users they do not follow. The additional details will include the handles of mutual accounts followed on Twitter.
- The receiver of the message will also be able to view a short profile summary at the top of the screen. This new feature was made available to all users on the 20th of August.
- Users will now be able to choose who can reply to their tweets before posting. Twitter provides three reply options, which include everyone, accounts following, or only accounts mentioned.
- If either of the last two options is chosen, every other user will be able to view, retweet (with comment), share, and like these tweets but not reply as the button will become inactive.
- Twitter has updated its detection methods and expatiated on how it categorizes offensive language.
- According to the company, these new prompts are not designed to control what users say, but rather to help reduce cases of "unintended offense."
- Snapchat is testing new features that will allow users to share its premium Discover content outside the app using shareable links. This function will expand the audience and reach of its premium content offerings.
- Snapchat is optimistic that the new feature will attract new users to the app as they receive the shareable links, which can only be viewed on the app, web, or mobile.
- A new set of AR Lenses have recently been added to Snapchat, prompting users to participate in TikTok dance challenges using Snapchat's toolschat's new lenses.
- Of the four lenses added, only two have music embedded in them. This creates a disadvantage as users will have to play the corresponding music on a different device to participate in the challenge.
The slide for the third entry could not be filled as we have confirmed that Snapchat only made two changes to their platform in the last two weeks. We exhausted all research strategies by looking through Snapchat's official website, press releases, and social media and tech reports on websites such as Social Media Today, The Verge, Forbes, and TechCrunch.