Social Media and Reality TV - Overview
Today, digital processes have become the norm for reality shows, anyone who wants to audition for an unscripted TV program can do so online. With all of that engagement on social media, reality TV shows have the opportunity to capitalize on this second screen experience.
Relationship between social media and reality TV :
- According to an article by Emily Jashinsky, social media can help us separate the good casting decision from the bad one.
- This is a worthwhile point because there’s a fair argument that social media has become a scourge on the reality television industry, clogging our feeds with detox tea advertisements, strained feuds, and potential spoilers.
- But from the right reality star, even those potential obstacles can be hilarious. (Good reality stars can be caught up in bad casts, and vice versa.)
- Instagram has provided a means for contestants on the Bachelor and other reality shows to translate their exposure from the show into a social media footprint and lasting exposure.
- Today, digital processes have become the norm for reality shows, anyone who wants to audition for an unscripted TV program can do so online.
- It can be as simple as posting a YouTube video.
- Over the past few years, the rise of social media in particular has completely altered the nature of the job in ways both good and bad.
- Robyn Kass one of the most respected reality casting agents has a team active through Instagram around the clock for people who pique their curiosity.
- More conversation on social media indicates more engaged viewers, and reality TV is seeing the most engagement.
- Nielsen reports that 67% of TV tweets are about reality shows, compared to 58% for drama programs, and 49% for comedy.
- Live TV sees twice as much conversation as prerecorded broadcasts, with 72% people tweeting when the show is airing as it happens.
- With all of that engagement on social media, reality TV shows have the opportunity to capitalize on this second screen experience.
- This is both during the show and in between episodes or even seasons.
Other helpful findings:
- In the U.S., 86% (118/137) of Instagram posts related to reality TV were positive and 14% of posts were negative.
- The U.S.A. holds the top spot (at 18.5%) when it comes to mention of reality TV on social media.
- Globally, on social media, 48.2% of the posts on reality TV were positive, 40.7% were neutral, and 11.1% were negative.
- Globally, Twitter (with 630) had the most mentions, followed by other well-known platforms like Facebook (with 156), Instagram (with 13), and YouTube (with 51).
What and why was the info not available?
Data to provide an in-depth analysis of whether reality TV is a popular topic of discussion on social media and if there are any particular sub segments of reality TV or moments that spark the most conversation, is not available.
It is likely that the availability of various metrics to analyze the requirement is limited. The info available is limited to the positive and negative mentions only. Global info also cites mention statistics only but nothing on the popularity.
What info was found?
Info on the relationship between social media and reality TV was found.
We started working on the request by first looking into well-known social media trackers like social searcher, appbrand, awario, and social mention, where we were hoping to find much more than just the mention statistics. Working through these portals we looked for potential metrics that could be used to define popularity for example, the viewership of U.S. citizens bifurcated to regular, non regular, and twice a week for segment Reality TV and thoughts related to following sub segments for example like, dislike, neutral, and doesn't matter. If found we could have used these to answer the popularity criteria. Upon scanning through these portals the best we found were U.S.A. Instagram mention statistics of "Reality TV" bifurcated to positive and negative, and cited data globally. Hence, we could not use this data to directly ans the first criteria of popularity.
We then looked for market research reports with a hope to find relevant statistics mentioned as a free sample in reports related to reality TV and social media. We also looked for articles that could include this particular information. We did this as sometimes pay walled reports also offer free info as a part of sample which can be used to find further info. We also checked basic articles since such info may sometimes be widely available via topic specific articles. Checking through reports from Neilson, Digital commerce, and hootsuite, and articles from masahble, paceo, and variety were unable to find any relevant info that can be used to answer the popularity of the topic, however, this strategy helped us to find relevant information which we were able to use to determine the relationship between social media and reality TV.
We then looked for possible case studies and news articles with a hope of finding those that have findings related to the popularity of reality TV as a topic of discussion on social media. We were looking for case studies and articles that cite social media platforms most used to share the topic with a positive intention. Or case studies and news articles on how a social media platform helped a reality TV in the U.S. promote the show just via social sharing. Looking through well-known portals like omicsonline, researchgate, academia, tandofline, usnews, huffpost, and washingtonpost, we were unable to cite any such case studies or media articles that could be used to answer the popularity of the topic. One such case study is included which cites the perceptions of reality television as portrayed through social media.