Social Media and Healthcare, Part 2A

Part
01
of five
Part
01

Social Media and Healthcare: Canada (2)

Cancer Fight Club, #HerHeartMatters, Healthy Bones Blog, Canadian Cancer Survivor Network, and Candian Medical Association are some social media websites, hashtags, blogs, and groups that healthcare providers, caregivers, and patients are engaging with in Canada.

Cancer Fight Club

  • CancerFightClub is a grassroots initiative for hoping and coping "made up of committed young adult cancer community members (fighters, survivors, lifers, supporters, and professionals) from across Montreal and Quebec (Canada)."
  • This group has a website and a separate blog that's connected to that site. The group's mission is to "provide young adult patients, young families, survivors, “lifers” and caregivers access to resources, information and support services that are unique to their age as well as to offer a sense of connection, reduce isolation and create a supportive community."

#HerHeartMatters

  • The Canadian Women's Heart Health Alliance initiated the social media hashtag #HerHeartMatters to "bring attention to women's cardiovascular health issues." This alliance is a "network of cardiovascular health experts and advocates and is powered by the Canadian Women’s Heart Health Centre (CWHHC) at the University of Ottawa Heart Institute (UOHI)."
  • This health alliance is an organization of volunteers in Canada, composed of "over 55 health professionals and patients that was established to improve women's cardiovascular health across the lifespan."

Healthy Bones Blog

  • Healthy Bones Blog is the blog site of Osteoporosis Canada which is the "only national organization serving people who have, or are at risk for, osteoporosis." Through this blog, the organization gets to provide "medically accurate information to patients, health care professionals, and the public."
  • Osteoporosis Canada is also on social media platforms such as Twitter, Facebook, Instagram, and YouTube.

Canadian Cancer Survivor Network

  • Canadian Cancer Survivor Network is a website with a blog and social media channels such as Facebook, Twitter, Instagram, and YouTube. It is a network of Canadian cancer patients, survivors, caregivers, and health providers.
  • It aims to "promote health by providing individuals living with and survivors of cancer, and their caregivers, with access to related counseling, information, or support group programs."

Canadian Medical Association

  • Canadian Medical Association is an organization of Canadian physicians that is at the forefront of public health issues. The association unites physicians to "take action on health issues that matter, building quality care for patients."
  • Its website provides resources to its 87,000 members, comprising 80% of Canadian doctors, for the advancement of health care in Canada. Included in its members are doctors in the oncology, cardiovascular and bone health department.
Part
02
of five
Part
02

Social Media and Healthcare: Latin America (2)

While COVID-19 news is dominating health posts, several cancer and heart health-focused online presences are identified below. Additional hashtags related to COVID-19 are included at the bottom of the report as these may boost visibility of health posts.

Heart, Bone, and Cancer Health on Social Media

  • #cancerdemama is a hashtag used in Spanish to discuss breast cancer. It is currently one of the most popular cancer-related hashtags in Latin America.
  • #PatientesCrónicosenCasa is a hashtag used in Spanish to discuss care for loved ones with chronic health issues during the COVID-19 pandemic. It is currently one of the most popular health-related hashtags in Latin America.
  • Instituto Nacional de Cancerología (@icanMX) has a robust Twitter presence, with 48,600 followers and 2-3 posts per day. Content is primarily in Spanish.
  • Médicos do BRASIL is an active Facebook group with over 11,000 members. Administrators ensure only medical professionals can join. Content is primarily in Portuguese.
  • Oncología Esperanzadora is an Argentinian patient advocacy group focused on cancer patients' success during and after treatment. It has a doctors-only Facebook group with over 4,000 members and a Facebook page with over 20,000 followers.
  • Fundacion Clínica Shaio is a Colombian foundation for heart health with bilingual content. The Clínica Shaio Twitter page is active, with over 3,000 followers and regular, single-digit engagement. Their Facebook page has over 15,000 followers.


COVID-19

Health posts are overwhelmingly focused on the novel coronavirus and COVID-19 at the moment. Connecting social media posts to this topic is likely to increase views. Relevant hashtags in Latin America include:
  • #QuedateEnTuCasa
  • #YoMeQuedoEnCasa
  • #QuedateEnCasa
  • #COVID19
  • #coronavirus
  • #EdomexEnCasa
  • #cuarentena
  • Country-specific hashtags (like #MexicoSeQuedaEnCasa or #CoronavirusEnArgentina) may have country-specific impact, but are not widely used across the region.

Research Strategy: After an initial review of Twitter, Facebook, and Instagram posts using relevant keywords in English and Spanish, researcher employed hashtag tracking sites to determine which tags and groups were most relevant.
Part
03
of five
Part
03

Social Media and Healthcare: Turkey (2)

Turkish Society of Medical Oncology, Turkish Radiation Oncology Association, Turkish Society of Cardiology, Turkish Green Crescent Society, #onkoloji, and #DünyaKalpGünü are websites, social media platforms, and hashtags that healthcare providers, people involved in healthcare advocacy, caregivers, and/or patients within the oncology, cardiovascular and bone health space in Turkey are engaging with.

Turkish Society of Medical Oncology

  • The website of the Turkish Society of Medical Oncology is an excellent source of information and support for medical oncologists as well as young oncologists. Its resources influence government cancer care policy and it issues press releases regarding important public cancer challenges.
  • The Turkish Society of Medical Oncology also has Facebook and Twitter pages which provide oncology information and details of its activities.
  • As of 2012, the Turkish Society of Medical Oncology has 393 members who engage with the website for registration, information, educational materials, and support. Patients also engage with the site to find medical oncology clinics.
  • Their Facebook and Twitter posts receive dozens of likes and shares as well as some comments.
  • The number of engagements and internet traffic received by the website within the past 90 days was around 177,000 and 49.7% of visitors within the past 30 days were from Turkey.

Turkish Radiation Oncology Association

  • The website of the Turkish Radiation Oncology Association provides access to training modules, scholarships, and support for radiation oncologists. It also provides patient educational resources, access to the Turkish Journal of Oncology, as well as news and announcements on oncology issues.
  • The Turkish Radiation Oncology Association also has active Facebook and Instagram accounts that provide oncology information and details of its activities.
  • The number of engagements and internet traffic received by the website within the past 90 days was around 2.84 million and the top keywords driving search traffic to the website are Turkish words.

Turkish Society of Cardiology

  • Turkish Society of Cardiology (TSC) provides several online services including online manuscript submission portal for TSC Archives, the official journal of the TSC, online submission portal for the Anatolian Journal of Cardiology, online submission portal for the Turkish Journal of Cardiovascular Nursing. The TSC provides public awareness campaigns through special web pages, interactive websites, webinars, and online brochures.
  • TSC has 2360 members which include cardiology practitioners and academicians as well as other related specialists and it has a Facebook page.
  • The number of engagements and internet traffic received by the website within the past 90 days was around 37,500 and 38.8% of visitors within the past 30 days were from Turkey.

Turkish Green Crescent Society

  • The Turkish Green Crescent Society is a non-profit organization that is involved in advocacy activities against addiction including smoking which leads to cardiovascular diseases. Its website provides education, contests, news, publications, and encourages people to donate to the cause.
  • Smoke” is a 40-second campaign video by the Turkish Green Crescent Society which conveys a Public Service Announcement (PSA) showing that people are exposed to secondhand tobacco smoke (SHS) in several public spaces like shopping areas, restaurants, ferries, sports stadiums, and bus stops.
  • The Turkish Green Crescent Society is active on Facebook and Twitter.
  • The number of engagements and internet traffic received by the website within the past 90 days was around 134,000 and 91.9% of visitors within the past 30 days were from Turkey.

#onkoloji Hashtag

  • The Facebook hashtag, #onkoloji, which means oncology in English, is used by several Facebook pages. For example, the Cancer Dance Association shares patient stories on its Facebook page and included the #onkoloji hashtag. Prof. Dr. Serdar Yol, an oncologist, posted a message on his Facebook page welcoming patients to Liv Hospital, Samsun and included the #onkoloji hashtag as well.

#DünyaKalpGünü Hashtag

  • The Facebook hashtag, #DünyaKalpGünü, which means World Heart Day in English, is used by several Facebook pages. For example, Koç University Hospital, which runs a comprehensive cancer program and a multidisciplinary cardiovascular program, posted a Facebook video regarding its World Heart Day seminar and included the #DünyaKalpGünü hashtag.

Research Strategy

In addition to the website traffic statistics, we attempted to determine the identity of people who liked, shared, and commented on the social media posts of the above websites. We were not successful as their identities were not obvious from their comments and their Facebook pages are in the Turkish language. We assume that the people who are engaging with those social media platforms include healthcare providers, people involved in healthcare advocacy, caregivers, and/or patients since the websites stated that they provide resources for one or more of these groups.
Part
04
of five
Part
04

Social Media and Healthcare: Middle East (2)

In Saudi Arabia, the most popular place for medical professionals to get their health information is the Ministry of Health website. Other places include sites like Webteb.com, DailyMedicalInfo.com, and education provider Amboss. Twitter trends note that Saudis most appreciate medical information from people like Esam Mohammad Murshid and the Saudi Medical Journal. Online claim and training sites, like eClaimLink and PMBlink are popular in UAE.

SAUDI ARABIA

Websites

  • The Ministry of Health in Saudi Arabia is the primary government agency responsible for health information in the country. They have a huge set of articles, whitepapers, and studies on various topics, like oncology, cardiovascular topics, and bone health.
  • SimilarWeb rankings show that, for health-related topics, the top five websites used by those in this country are: webteb.com, atlibbi.com, scfhs.org.sa, dailymedicalinfo.com, and healthline.com. For medicine, the top five websites are: Medscape.com, passmedicine.com, bmj.com, one45.com, and amboss.com.
  • Webteb.com is a healthcare information site that provides information on a variety of topics, like pharmaceuticals, diseases, and various medicine and health topics. It also has a “find a doctor” link for users to find care near their homes, forums, and various tools.
  • Atlibbi.com did not return any results for the web address, and the scfhs.org.sa site kept hanging up and could not be reached.
  • DailyMedicalInfo.com is a medical information site offering medical encyclopedias, health and life news, medical calculators and tools, and articles on a wide variety of healthcare-related topics. Amboss.com is a medical education company offering medical content (in English) for “students who are preparing for their USMLE exams.”
  • For biotechnology and pharmaceutical-related topics, the top five websites are: altasciences.com, riyadhpharma.com, oracleindustry.com, hikma.com, and roche.com. For pharmacy-related topics, the top five websites are: sfda.gov.sa, drugs.com, 3lagak.com, pharmacia1.com, and al-agzakhana.com.

Hashtags

  • Oncology-related hashtags trending on Instagram (and other social media) include: #oncology, #goodbye, #farewell, #partyinska, #maasalama, #girlswannahavefun, #sayonara, #oncoteam, #nurseslife, and #oncologynurse.
  • Searches on TagsFinder for hashtags related to the terms caregiver, healthcareworker, cardiovascular, bone, and bone health returned no relevant results.

Twitter

  • Top Twitter posts related to oncology in Saudi Arabia include those from: Esam Mohammad Murshid (@emurshid), Global Medical Careers (@_globalcareers), Saudi Med J (@smj_journal), and Dr. Mohammad Alyami (@dr_mohammadyami).
  • Esam Mohammad Murshid is a Consultant Oncologists at Prince Sultan Medical Military City Riyadh, according to LinkedIn. He has nearly 30 years’ experience serving in various related positions. Groups he follows are: The Radiosurgery Society, Global Oncology Group by Nathan Nagel, Informa Healthcare: Oncology and Radiology Research, SIO: Advancing Interventional Oncology, Affiliated Colleges Supporting Reasoned Healthcare, Radiation Oncology Professionals, Medical Physicists, ESMO European Society for Medical Oncology, American College of Radiology, and others.
  • The Saudi Medical Journal (@smj_journal) is “an open access, peer-reviewed, monthly publication” whose mission is “to disseminate accessible, useful, up-to-date, medical information.” They have tweeted 870 times and have 541 followers on Twitter.
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UNITED ARAB EMIRATES (UAE)

Websites

  • SimilarWeb rankings show that, for health-related topics, the top five websites used by those in this country are: healthline.com, medicalnewstoday.com, dha.gov.ae, who.int, and nih.gov. For medicine, the top five websites are: Medscape.com, lww.com, clevelandclinic.org, amboss.com, and emedicinehealth.com.
  • For biotechnology and pharmaceutical-related topics, the top five websites are: pbmlink.com, asterpharmacy.com, merckgroup.com, iqvia.com, and oracleindustry.com. For pharmacy-related topics, the top five websites are: tatsh.com, eclaimlink.ae, drugs.com, tabletwise.com, and rxlist.com.
  • Pbmlink.com is a training and claims site for pharmacists in Dubai (and nearby areas). The site has processed over 40 million claims in the past few months and runs over 1400 clinical checks and edits on every prescription drug before dispensing them at country-wide pharmacies.
  • Tatsh.com must be incorrect as the URL leads to a vintage woodworks site, not a medical site.
  • eClaimLink.ae is a website for inputting health insurance claims; it appears that this site is an eclaim site for healthcare workers (rather than individuals), though this cannot be confirmed.

Hashtags

  • Oncology-related hashtags trending on Instagram (and other social media) for the United Arab Emirates include: #oncology, #givingthanks, #appreciationpost, #weight, #surgery, #cancer, #lovewhatyoudo, #dowhatyoulove, #thoracic, #laparscopic, #oncologynurse, #gratitude, #bestteam, #surgical, and #dhcc.

Twitter

  • Top Twitter posts related to oncology in UAE include those from: Gulf News (@gulf_news), Dr. Omar Almazouqi (@Omar_Mohd_Rafie), Khalid Mahmoud, MD (@khalid91kandary), Urology Oncology UAE (@urologyaue), and Mohamed Abdelsattar Sharafeldeen (@sharaf20581).
Part
05
of five
Part
05

Social Media and Healthcare: North Africa (2)

Egyptian Society of Surgical Oncology, Cardiology Club-AL-Azhar University قلب الزهراء, Faculté de Médecine de Tunis, algerian.doctors, and hashtag “Mabghinach nmouto bsaratan” are some media groups, hashtags, handles, websites or blogs that healthcare providers, caregivers, and patients are engaging within North Africa.

Egyptian Society of Surgical Oncology.

Cardiology Club-AL-Azhar University قلب الزهراء

Faculté de Médecine de Tunis.

  • Faculté de Médecine de Tunis is the official Facebook page for the Faculty of Medicine of Tunis. The Tunis faculty of medicine directly controls the web page, and since the page is not intended for patients, no advice, service, or prescription is permitted on the page.
  • The target audience for this page are university students, and thus relevant courses, exams, competitions, internships, and other information related to student life is posted here.
  • The page has about 17,602 likes and 17,892 followers, and the content is primarily in French.

algerian.doctors

  • algerian.doctors is an Instagram group that primarily aims to connect all doctors and medical students in Algeria, wherein they can share their experiences and stories and learn and grow from this exchange.
  • The group has around 19,700 followers, and a total of 703 posts have been posted, and the content can be in a variety of languages like English, French, and Arabic.

Hashtag “Mabghinach nmouto bsaratan”.


Sources
Sources

From Part 03