Social Media and Healthcare: Canada
Maple and Canada Health Infoway are some media that healthcare providers, people involved in healthcare advocacy, caregivers, and/or patients are engaging with in Canada. The details of each platform can be found below.
Canada Health Infoway
- Canada Health Infoway "provides insight into the needs and desires of patients " and is used by both patients and caregivers. It is an "independent, not-for-profit organization funded by the federal government."
- The goal of the company is to "help improve the health and health care of Canadians." Thus, the company "strives to ensure the patient voice is heard in every conversation about digital health."
- Implementing "innovative strategies to deliver care, including increasing the use of digital health solutions" is one of the key roles of the organization. It also runs a blog to enlighten patients and caregivers on the most recent health developments.
- Infoway comprises a Patient Community which requires no commitments, "members of this community are also the first to be notified of opportunities to get involved, and receive updates about Infoway’s efforts and the progress it is making with digital health solutions."
- One of Infoway's goals is to ensure that Canadians have access to their health information through several initiatives. Some of these initiatives have recorded tremendous success. Carnet Santé currently has more than 373,000 registered patient users in Quebec. MyHealth, another initiative has more than 17,000 registered users in Nova Scotia, and more than 1,300 registered users of the Southwestern Ontario Regional Patient Portal.
- Maple is a network of licensed Canadian doctors available for consultations, diagnosis, and to give prescriptions to patients online. As of 2018, the platform had 100 Canadian doctors available for consultation and had been used by 20,000 Canadians.
- The platform is available 24/7 to provide "online doctors, virtual health & prescriptions in Canada." Consultation on the app can be done through "text, video or audio chat."
- The company's website includes a blog that provides insights on living and wellness, news, and industry. The Maple app is available on the Apple app store and Google Play.
- Maple's pricing models include pay-per-visit, memberships, and credit packages. The app also helps with navigation and finding pharmacies around one's location.
- Maple's vision is that of sustainable healthcare. This is what informs their model of healthcare delivery which will "accelerate the world’s journey to a more sustainable health system, saving precious hospital and clinic resources for those who need them most."
- RxTx is a bilingual mobile app produced by the Canadian Pharmacists Association (CPhA). It contains all the "data found in the Compendium of Pharmaceuticals and Specialties (CPS)."
- The app contains more than "2,000 fully bilingual, Health Canada approved, Canadian product monographs and images for drugs, vaccines, and natural health products."
- RxTx is used by more than 17,000 Canadian clinicians including physicians, pharmacists, nurses, residents, medical students, dentists, and dental hygienists.
Canadian Medical Association
- The Canadian Medical Association is a "national voluntary association of physicians that advocates on behalf of its members and the public for access to high-quality health care." This body provides leadership and guidance to Canadian physicians.
- The organization is also at the forefront of public health issues, uniting "physicians to take action on health issues that matter, building quality care for patients."
- The association is present on Instagram and currently has a following of 4,304. As of 2018, the association had 87,000 members representing 80% of Canadian doctors.
- The association's website provides resources to its over 87,000 members to support them and advance healthcare in Canada.
The Pediatric Post
- The Pediatric Post is the official blog of the Canadian Paediatric Society. It is described as "a home for pediatricians" and a "voice for the children and youth." The society houses over 3,400 pediatricians in Canada.
- The purpose of the blog is to disseminate "information about new and updated policy and clinical documents, highlights of CPS programs and advocacy initiatives, and updates about upcoming events and education."
- The blog conveys news ranging from pediatric centered information to ongoing health concerns such as COVID-19. The contents of the blog are designed for both pediatricians and public education.
In making sure that all the entries in this research are used by Canadian healthcare providers, healthcare advocates, caregivers, and/or patients, we have verified that they were developed for Canadians. We have also included the number of Canadian users(either patients or professionals) on each platform.