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Part
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Social Media: Canada
Two of the most popular social media channels in Canada are Facebook and LinkedIn.
- According to a publication by the Canadian Internet Registration Authority (CIRA), Facebook is regarded as the most popular social media network in Canada, with a 77% penetration among social media users.
- A social media analysis of Canada conducted by StatCounter, a web analytics company, Facebook constituted 52.29% of Canada's social media usage from May 2018 to May 2019.
- The social media report by Socialscape found that Facebook constitutes 80% of social media usage in Canada.
- Also, the report suggests that "87% of online Canadians on Facebook read or search for information, content, posts, or comments from others at least once per week, while 39% of online Canadians post comments or content at least once per week.
- 37% of Canadians who use Facebook repost or share the content of other people or organizations at least once per week.
- In Canada, 88% of Millennials, 83% of Generation X, and 79% of Baby Boomers use Facebook weekly.
- 59% of Canadians follow a business on Facebook. Also, 29% of Canadians shop on Facebook.
- As of February 2020, 45.9% of social media usage in Canada is on Facebook.
- According to a publication by the Canadian Internet Registration Authority (CIRA), LinkedIn is regarded as the second most popular social media network in Canada, with a 35% penetration among social media users.
- Canada had 16.570 million LinkedIn users as of September 2019, which represents 44.1% of the country's population.
- Canadian between 25 to 34 years were the largest user group constituting 9.6 million users.
- The social media report by Socialscape found that LinkedIn constitutes 45% of social media usage in Canada.
- Also, the report suggests that "44% of online Canadians on Facebook read or search for information, content, posts, or comments from others at least once per week, while 13% of online Canadians post comments or content at least once per week.
- 10% of Canadians who use Facebook repost or share the content of other people or organizations at least once per week.
Social Media Platforms Popular With Healthcare Providers
- After an extensive search through the Canadian social media report from multiple sources such as the Canadian Internet Registration Authority, Sherpa, and Algonquin College, and media reports/publications about social media usage in Canada such as Online Business Canada, Media in Canada, and Little Dragon Media, we were unable to identify any available data specific to social media platforms popular with healthcare providers.
- Through our search, we identified an academic journal published by Digital Health on "the use of social media among health professionals to facilitate chronic disease self-management with their patients."
- According to the journal, health professionals regarded discussion forums to be useful social media platforms to facilitate chronic disease self-management with patients.
- Further research revealed that health is one of the hottest topics discussed by Canadians on social media.
Research Strategy
To identify the most popular social media channels in Canada, we scoured through the public domain for a pre-compiled list of the most popular social media channels used in the country. Our search was fruitful as we identified a list of the most popular social media channel in Canada published by Online Business Canada and a corroborative source by the Digital Marketing Institute. The information is based on a 2018 survey conducted by the Canadian Internet Registration Authority (CIRA), Canada internet registration authority, on the number of users of the different social media channels in the different provinces of Canada.