Content Reporting UX 1
Instagram, Snapchat and Music.ly all allow users to report content which they find inappropriate or offensive. Within the reporting algorithm, the platforms allow users to be extremely specific about why they are reporting the content.
Instagram, Snapchat and Music.ly are all extremely popular social media based platforms which allow users to upload their own content. However, in order to maintain standards and keep their platforms as inclusive as possible, each app provides users with the option to report content which they find inappropriate or offensive.
What follows is a detailed, step by step description of how users can report inappropriate or offensive content on each of the three apps. However, after an extensive and exhaustive which included both Snapchat and Music.ly's apps and websites and multiple other reputable resources there was no information available to indicate what percentage of content is flagged as inappropriate or offensive on either of these platforms.
Instagram has a well-established set of community guidelines which focus on making the app a safe place where users can post their own images at the same time always following the law. They ask users to respect everyone using the app, to not spam each other and to not post nudity. Inappropriate and offensive content is considered to be that which does not follow the community guidelines.
For users to report a post that they find offensive or inappropriate, they click on the three dots above a post. They can then navigate towards "report", they are then asked whether the content is "spam" or whether it is "inappropriate". From this, the user can choose their reason for reporting which includes options such as "hate speech or symbols", "nudity or pornography" or "I just don't like it".
If an option which will offend a wider audience such as "hate speech or symbols" is chosen then Instagram will provide a list of the kinds of images they remove, such as "posts with captions that encourage violence or attack anyone based on who they are". If the description provided by Instagram is correct for the user then they can click the "report" button. If the user selects the option for "I just don't like it" then they are given the option to block the user, so they won't see their content anyone.
After clicking the "Report" button, users will be shown a message saying "Thanks for reporting this [post]".
Snapchat provides an extremely user friendly offensive content reporting system. Unlike Instagram, Snapchat does not have specific guidelines to be followed. However, users can report any post which they find to be offensive.
In order for a user to report content as offensive users can click and press down on an image or video until a flag image appears in the bottom left corner. This flag can be clicked and the user will be taken to a page which provides the user with a list of options for why they are reporting the content, such as "threatening, violent or concerning", include "harassment or hate speech" or "they are pretending to be me". Once the user has chosen an option, they are navigated to another set of options. For example, if "harassment or hate speech" is chosen, the user will be navigated to a list of options which include "I am being bullied or harassed" or "It's hate speech targeting me or another group". Once the user has selected an option they can provide more information in a text box. Once this is submitted a message will pop up saying "Report Sent!' with a "Thank you" note from Snapchat and a further option to block the user who uploaded the offensive content.
Music.ly allows users to report offensive content by clicking on the "share" button, which will bring up a number of options including "report". Similar to Instagram, Music.ly will then ask whether the content is being reported because "its spam" or because "its inappropriate". When the user has chosen "its inappropriate" they can choose a specific reason for this inappropriateness, including "harassment or bullying", "self injury" or "violence and harm". The user will then be navigated towards a page which describes which kinds of posts Music.ly removes, such as "We remove: posts that contain credible threats". There is then the option to continue by clicking "report". Alongside this button there is an option to block the user if they do not want to see their content or receive messages from them anymore.
In summary, Instagram, Snapchat and Music.ly take users reporting offensive and inappropriate content very seriously. All three platforms allow users to be very specific regarding their reasons for reporting the content. In addition to reporting content, all users are given the option to block the user who uploaded the offensive content.