Social Media Audit, Pt. 1
An audit was conducted on Facebook, Instagram, Twitter, and Snapchat which revealed updates to each platform during the past two weeks. Some of the biggest updates that were written about at length included Instagram Reels, Music Videos for Facebook, and licensed music for Snapchat Stories. There were not enough updates for Instagram and Twitter. Facebook and Snapchat had at least three updates to their platform in the past two weeks. These points are summarized below but a more in-depth analysis can be found in the attached link.
- Facebook officially launched music videos on their Facebook Watch platform, directly competing with YouTube. They did this through partnerships with large music companies such as Sony Music, Universal Music Group, and Warner Music Group.
- After rejections by Apple's App Store, Facebook was finally able to release a standalone app to watch gaming live streams. Facebook planned to include mini-games in the app but had to remove them because of Apple's demands.
- Instagram Reels was released on August 5th, directly competing with viral video and music app TikTok. This comes as the US Congress scrutinizes Facebook's practices of copying its competitors.
- Twitter released labels to help identify state-sponsored media accounts. Labels were also made for important government officials such as ambassadors, foreign ministers, diplomatic leaders, and spokespeople.
- Snapchat released a new feature that adds music to snaps, which seems to copy a core feature of TikTok. Snap is partnering with Warner Music Group, Universal Music Group, Merlin, and others to release this new feature.
To find information about each social media platform, the research team looked at official company blogs and news centers first. We did it this way for us to get the most up-to-date and accurate information about changes to their platforms. After looking at their blogs, we then ventured off to looking at reputable third party sites that continuously break news about social media companies including Social Media Today, The Verge, TechCrunch, and Forbes. We also searched for app store update logs when we needed more information about updates to their platform.