Snuggle Advertising History

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Snuggle Advertising History - 1983

Snuggle launched its products in 1983 and had only one TV commercial that year. Detail of this commercial is entered in the attached spreadsheet.

TV Commercial in 1983


Information on Snuggle Ads

  • Snuggle launched its products in 1983.
  • The appearance of the Snuggle Fabric Softener bottle in 1983 can be seen here.
  • The Snuggle bear has been the mascot since 1983, for Snuggle's fabric softener product line.
  • Micky Dolenz is the voice behind Snuggle, the Snuggle Fabric Softener bear for a short period. Micky Dolenz was the drummer for the Monkees.

Research Strategy:

In order to find Snuggle's TV ads, digital banner ads, and printed ads in 1983, we initially checked Snuggle website to see if they have a press release section or gallery/history section that will provide a collection of its ads but it was not available. Next, we checked YouTube and iSpotTV to find Snuggle TV commercials or videos on digital banners and printed ads. From YouTube, we found only one TV commercial of Snuggle from 1983. We also found a video on YouTube which is a compilation of all the Snuggle commercials from 1983-2016 but the specific year when each commercial was launched was not indicated.

We joined the Snuggle community to see if there is a section or discussion on ads and its history that will enable us to search per period. However, the community mostly focuses on purchases and there was no information related to old advertisements.

We also checked credible media and news sources such PR Newswire, Marketing Tech News, Marketing Land, Marketing Week, and Forbes to find any data on previous ads but we did not find any related article on any advertisement of Snuggle in 1983. Blog posts were also scoured since fans may have shared any Snuggle commercial but we only found information on Snuggle bear as its mascot since 1983.

In regard to the digital and print ads, we researched through ad image directories such as Moat and Pinterest and found pictures on how the Snuggle bottles and sheets look from the 1980s. But these are not specifically mentioned to be in 1983. We were not able to see any print ad released in 1983 during our search. One possible reason is that 1983 was long ago, therefore, much of the news regarding ads may be archived and pictures were not taken or have not been uploaded since the internet and social media at that time was not widely used.
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Snuggle Advertising History - 1984

According to our research, Snuggle released at least two TV commercials and five print ads in the year 1984. Details of these advertisements are provided in the 1984 tab of the attached spreadsheet.

TV commercials

3. Snuggle Fabric Softener (Commercial, 1984)

PRINT ADS

1. Wausau Daily Herald from Wausau, Wisconsin
2. Kenosha News
3. Joplin Globe Newspaper
4. Green Bay Press-Gazette from Green Bay, Wisconsin
5. Marshfield News-Herald from Marshfield, Wisconsin
6. Fort Madison Daily Democrat

Research Strategy:

We began our search by scanning Unilever's official website, which was Snuggle's parent company at the time, where we hoped to find information about the types of advertising they employed for Snuggle in 1984. After thoroughly reviewing their site and 1984 annual review, we did not find any relevant data. Next, we searched through Snuggle's official website, but there was no information available about the advertising used in 1984.

Afterward, we explored various ad and video databases, including Moat, iSpot, Weekly-Ads, Archive, Bonanza, YouTube, where we expected to find TV commercials, as well as other forms of advertisement, used for advertising the company in 1984. We found two Snuggle TV commercials on YouTube and added them to our key findings, but there were no other ads found through any of the sources. There was also one video on Daily Motion that was identical to one we located on YouTube, which we also added to our findings.

Next, we searched through numerous old newspaper databases such as Newspapers, Newspaper Archive, Digital NC, where we wanted to find print ads, banners, coupons, and other types of advertisements for Snuggle in 1984. We discovered a couple of Snuggle print ads published that year, and there were a number of them that were repeated across the newspapers. We included a screenshot of the ads in a Google Doc and added them to our key findings. There were no other advertisements observed on any of the sources, so we concluded that there are no more publicly available Snuggle advertisements from 1984.

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Snuggle Advertising History - 1985

There were four commercials put out by Snuggles in 1985: Snuggly Softness That's Really Less Expensive, The Teddy Bear Knows, 1985 Snuggles Fabric Softener Television Commercial and Snuggles Commercial Ad 1985 as detailed in the 1985 Tab of the attached spreadsheet.

Snuggles TV Commercials 1985


Research Strategy:

We began by searching through credible databases such as iSpot, Moat and WeLoveAd for advertisements that Snuggle may have put out in 1985 but found none relevant to Snuggle on iSpot and WeLoveAd. We then extended our research through several databases and online antique shops such as Retro Junk, AdsbyDee, Ebid and Bonanza, among others, as we sought to identify any print ads that the company may have put out in 1985. We were able to locate some print ads by the company dated 1986, 1987 and 2003, and TV commercials from 1980, 1986, 1987, 1988, 1990 and 1998. However, we were not able to find any print ads or TV commercials for 1985 through this strategy. A search on YouTube revealed four TV commercials for Snuggle which we have reported in our findings.

Next, we scanned through the WayBack Machine as we attempted to determine if there were any other ads by the company in 1985. Unfortunately, we found that the earliest snapshot of Snuggle on the WayBack Machine was in 1998. We also found collections of archived YouTube videos that contain retro commercials including some from Snuggle on the WayBack Machine. However, there were no ads for 1985.
As an alternative strategy, we sought articles from credible news sources (such as Chicago Tribune and Greenville News) and third party blogs. From Greenville News, we found archives of Snuggles print ads for 1984 and 1987 but none for 1985. We also attempted to look for articles from credible databases such as the New York Times and Newspaper.com that may have given us some insights on Snuggle ads from 1985. We found out that the Snuggle Bear has been the mascot of Snuggle fabric softener in American advertising since 1983, but we were unable to find ads from 1985.

Finally, we scanned through compilations of commercials found on YouTube that may contain Snuggle ads from 1985. We were able to locate a compilation of Snuggle ads dating back to 1983 through to 2016. Unfortunately the video spots did not indicate which specific years the ads were aired. We therefore listed four TV commercials identified from the initial YouTube search as our findings as detailed in the ‘1985’ tab of the attached spreadsheet.

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Snuggle Advertising History - 1986

Snuggle released the following advertisements for the year 1986: print advertisements - The Sunday Register, Woman's Day Magazine, The Odessa American Newspaper, and in The San Francisco Examiner; TV commercials - fabric softener, dryer sheets, fabric softener refill pack. All of these required details were inputted in the linked spreadsheet under the 1986 tab. The images of these advertisements were all pasted in the attached document.

FINDINGS:

The following are the Snuggle advertisements that were released in 1986:

TV Commercials:

  • Snuggle released a TV commercial to promote its fabric dryer sheets.
  • Snuggle released its fabric softener TV commercial with the following tagline: "Snuggly softness that's really less expensive."
  • Snuggle released another fabric softener TV commercial with the following tagline:"Snuggly softness that's less expensive to use."
  • Snuggle released a holiday commercial that aims to promote its Snuggle bear Christmas tree decoration.
  • Snuggle released another fabric softener TV commercial that features the Snuggle bear hugging the bottle.
  • Snuggle also released a TV commercial to promote its fabric softener refill pack.
  • The 1986 TV commercials of Snuggle are included in this 1983-2016 advertisement compilation.

Print Advertisements

  • A Snuggle fabric softener print advertisement appeared in the February 16, 1986 issue of The Sunday Register.
  • According to an Adweek article, this print advertisement featuring Snuggly the bear was featured in a 1986 issue of Woman's Day Magazine.
  • The November 27, 1986 issue of The Odessa American newspaper featured a print advertisement for the Snuggle fabric softener.
  • In the July 17, 1986 issue of The San Francisco Examiner, Snuggle's "Snap a Snuggle Moment Contest" was featured.

RESEARCH STRATEGY

We started our research by looking for all the advertising campaigns that Snuggle has released in 1986. We looked for this information in various sources such as in advertising-related sites like iSpot TV, AdForum, Adweek, Adage, Moat, Effie, and similar sources; historical databases such as Retrojunk; the web archive of the Snuggle site, and other relevant sources. Based on this search approach, we were able to find some advertisements in the year 1986. However, the web archive copies of relevant Snuggle websites do not have any data yet in the year 1986.
We also checked for relevant images that might give us some scanned copies of print advertisements back then. We also searched the YouTube platform to check if there are any past advertisements that were uploaded there. From here, we were able to locate several print advertisements that the brand released. We found also several 1986 advertisements that were uploaded on YouTube.
We were not able to find any digital banner ads and sponsored posts on social media platforms for the year 1986. This is due to the fact that advertisements in these platforms only started in the following years: Facebook - 2007; promoted Tweets - 2010; Instagram - 2015; and banner advertisements - 1994.
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Snuggle Advertising History - 1987

In 1987, Snuggle has released 7 TV commercials and 5 print ads. Details of these advertisements are provided in the attached spreadsheet.

Snuggle 1987

  • When established, Snuggle used a more conservative approach to advertising their new product.
  • In 1987, Snuggle primarily utilized TV commercials as their form of advertising alongside their naturally low prices.

Advertisements released in 1987

TV COMMERCIALS

PRINT ADS

Research Strategy:

We began our research by attempting to find information regarding marketing and advertising tactics used in 1987 directly from Snuggle's parent company at the time, Unilever. But we were unable to find any information regarding any marketing and advertising uses with the Snuggle Brand Fabric Softener. We then attempted to extract this information from their current parent company, Henkel, by looking through reports that may contain past or comparative information. But again, we were unable to find any useful information with regard to a complete list of all the advertising Snuggle has put out in 1987.

We then attempted to find a complete list through other credible sources and found multiple TV commercials and print ads that directly described the material as being produced in 1987. To further extend the research, we also tried looking for advertising efforts in newspapers, magazines, grocery stores, signages, banners, and coupons. This strategy returned two items which could be considered advertisement materials, as they were promotional items ultimately made to advertise their product. These include a book and tape set for children titled "Snuggle Saves The Day" and a 1987 Christmas Ornament.

We found a report from Scribd about "Snuggle the Bear Campaign" which can be accessed here but it was hidden behind a paywall. We also found one report, included and summarized in the findings above, explaining that until 1989, Snuggle's main form of advertising was its naturally low prices with the addition of some TV commercials and very few print ads being made. This would explain the abundance of TV commercials over print ads being found and why they did not utilize more extensive advertising as a form of marketing until 1989.
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Snuggle Advertising History - 1988

According to our research, Snuggle published total of four ad commercials in 1988. The relevant information has been provided in rows two through six, columns A through D of the attached spreadsheet on the 1988 tab. Additionally, we have added snapshots of the advertisements in a Google Doc.

SNUGGLE ADVERTISING - 1988

Research Strategy:

Our research began by searching through the Internet Archive to locate commercials from 1988. Though we did identify some Snuggle commercials, none were from 1988. Also, we came across the earliest snaps of Snuggle on the wayback machine.

Next, we focused our attention on retro ad-bidding sites, which cater to the interest of collectors and sell old vintage paper ads to them. On one such website, Bonanza, we found a print ad from 1988. On Ebid, we came across the same print ad. Ad by Dee, another vintage paper ad selling site, did not return any results for 1988 Snuggle commercials. We did find commercials from other years on that site.

Next, we tried to find some TV commercials from Snuggle in 1988 using YouTube. Using this research method, we did find three separate Snuggle commercials dated 1988. We also found several duplicate videos of these same commercials. Additionally, there was a video that compiled Snuggle TV commercials from 1983 to 2016. However, there was no demarcation of which year each ad is from. We also searched on TV ad commercial directories like iSpotTV and We Love Ad to find any Snuggle TV commercials from 1988 in their database. This research tactic did not produce additional results. Hence, we have concluded that Snuggle's advertising in 1988 consisted of four advertisements.
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Snuggle Advertising History - 1989

In 1989, Snuggle has released two TV commercials and one print ad to advertise their product. Details of these advertisements are provided in the attached spreadsheet.

TV COMMERCIALS


PRINT AD


Research Strategy:

We began our research by looking through credible databases such as iSpot, Moat and WeLoveAds for advertisements by Snuggle. This search provided us with useful information on Snuggle ads, however, none of the ads available were from 1989. We also searched through the Wayback Machine for advertisements by the brand from 1989 but this search was also unsuccessful. To find this information, we also tried looking into the archives of well-known newspapers such as the New York Times but this search did not yield any result. Advertising websites such as Adweek provided a history of Snuggle commercials, however, the information available was not specific to 1989.

Next, we searched through websites that collect and keep archives of advertisements from years back such as RetroAds and Vintage Ads Store. This search through the latter was successful and we were able to find one print ad by the company in 1989 but a search through RetroAds did not provide any information relevant to 1989.

We then tried to find videos of the TV commercials that were released by the company in that year. A search through YouTube was fruitful and we were able to find two ads that were released by the company in 1989. After scouring through different credible sources, a total of three advertisements in 1989 were provided in the attached spreadsheet.

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Snuggle Advertising History - 1990

We have added the requested information on the list of Snuggle advertisements in the year 1990 in a separate spreadsheet. In total, there are five TV commercials and six print ads of Snuggle that are publicly available for the year 1990. Below you will find a list of all the advertisement titles.

Print ads

Listed below are the advertisement titles of the six print ads of Snuggle that are currently available for the year 1990. The snapshots of all the print ads are compiled in the attached document.

TV commercials

Listed below are the advertisement titles of the five TV commercials of Snuggle that are currently available for the year 1990.

Research Strategy

In the pursuit of finding the information on the advertisements that were put out by Snuggle in the year 1990, we began by scouting the ad analytics sites like Moat and iSpot. Through this method, we were able to get several digital and print ads of Snuggle. However, all these ads were recent, and no results were found for 1990. We then looked into Snuggle's official Youtube channel and found that the commercials posted there were also recent. Nevertheless, in this attempt, we discovered a few TV commercials of Snuggle from the year 1990 posted on different channels.

Next, we searched for vintage ad sale offers in e-commerce sites like eBay and Bonanza, blogs, and ad archive sites like Vintageadbrowser. Through this strategy, we were able to locate some print ads of Snuggle in 1990. We then populated the spreadsheet with the gathered data.
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Snuggle Advertising History - 1991

There were 2 commercial ads put out by Snuggle in 1991: Snuggle Fabric Softener commercial and Snuggle Bear commercial. These video commercials were later published on YouTube. We have summarized the data in the 1991 TAB of the attached spreadsheet.

SNUGGLE ADS IN 1991


Your Research team applied the following Strategy:

We began by searching through credible databases such as iSpot, Moat and WeLoveAd for advertisements that Snuggle may have put out in the year 1991. In 1991 Snuggle had no ad on iSpot and WeLoveAd. We then extended our research through several databases and online antique shops such as Retro Junk, AdsbyDee, Ebid and Bonanza among others as we sought to identify any print ads that the company may have put out in 1991. We were able to locate some print ads by the company dating 1986, 1987 and 2003 and TV commercials from 1980, 1986, 1987, 1988, 1990 and 1998. However, we were bot able to find any print ads or TV commercials for 1991 through this strategy. A search on YouTube revealed 2 TV commercial for the Snuggle Fabric Softner Commercial and Snuggle Bear commercial, which I have reported in our findings.
Next, we scanned through the WayBack Machine as we attempted to determine if there were any other ads by the company in the year under investigation. Unfortunately, we found that the earliest snapshot of the Snuggle on the WayBack Machine was in 1998. We also found collections of archived YouTube videos that contains retro commercials including some from Snuggle on the WayBack Machine. However, the ads were not relevant to the year under investigation.

Next we attempted to look for articles from credible databases such as the New York Times and Newspaper.com that may give us some insights on Snuggle ads from 1991. We found out that the Snuggle Bear had been the mascot of the Snuggle fabric softener in American advertising since 1983, but was unable to find insights relevant to the year under investigation.
Finally, we scanned through compilations of commercials found on YouTube that may contain Snuggle ads from 1991. We were able to locate a compilation of Snuggle ads dating back to 1983 through to 2016. Unfortunately the video spots did not indicate which specific years the ads were aired. The two videos that we were able to identify were the same that we had earlier found.

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Snuggle Advertising History - 1992

An ad put out by Snuggle in 1992 is the Snuggle Single Sheets commercial.

Findings

SNUGGLE ADS IN 1992

RESEARCH STRATEGY

We began by searching through credible databases such as iSpot.tv, Moat and WeLoveAd for advertisements that Snuggle may have put out in the year 1992. iSpot.tv did not reveal any Snuggle ads from 1992 and no Snuggle ads could be found on WeLoveAd. We then searched through several databases and online antique shops that could reveal print ads that the company may have put out in 1992. We were able to find print ads from 1986, 1987 and 2003 and TV commercials from 1980, 1986, 1987, 1988, 1990 and 1998. However, we were unable to find print ads or TV commercials from 1992 through this search. A search on YouTube revealed one TV commercial for the Snuggle Single Dryer Sheet which we have reported in our findings.

Next, we attempted to look through archive websites like archive.org that may provide some insight into Snuggle ads from 1992. We found that the earliest snapshot of the Snuggle website is from 1998. We also found collections of archived YouTube videos that contains retro commercials and even some Snuggle ads, however, we were still unable to find ads that are relevant to this request.

We then attempted to look for articles from credible sites such as the New York Times that may give us some insights on Snuggled ads from 1992. We found out that the Snuggle Bear has been the mascot of the Snuggle fabric softener in American advertising since 1983 and went through an image change in 2003, however, we were unable to find insights relevant to this request.

Finally, we looked through compilations of commercials found on YouTube that may contain Snuggle ads from 1992. We found a compilation of Snuggle ads dated from 1983-2016, however, the video does not indicate which specific years the ads being shown belonged to. We found a compilation of TV commercials from 1992-1993 that contains a Snuggle commercial, however, a closer look at the ad reveals that this is from 1993 (as evidenced by the copyright year shown at the beginning of the ad). We found another compilation of TV commercials from 1992, however, the Snuggle ad shown is the same for the Snuggle Single Dryer Sheet that we have found earlier. No additional ads were found through this search.
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Snuggle Advertising History - 1993

Snuggle Ultra Soft was a TV commercial of Snuggle released in 1993. And, Snuggle Soft As Summer Breeze and Cuddle up to Snuggle Softness were the two print ads of Snuggle released in 1993.

The link to the spreadsheet is here. And, screenshots of all the digital banners, TV commercials, sponsored posts, and ads can be found here.

Snuggle Advertising History — 1993

TV commercials

print ads

your Research team applied the following Strategy:

In order to identify all the advertising Snuggle has put out in 1993, we first looked into credible ad databases such as iSpot.tv, WeLoveAd, AdForum, and Ads of the World. We found Snuggle ads but they belonged to other years and not 1993. We then examined YouTube and found a TV commercial ad released in 1993.

Following this, we looked into vintage databases such as RetroJunk, Vintageadbrowser, Vintageadsstore, and AdsByDee for TV ads or printed ads that was released in 1993. Here, we found ads of Snuggle, however, they belonged to different years and not 1993. We also looked into archive.org for Snuggle ads. We did find some, but again, none of them were from 1993.

Lastly, we scanned Newspapers.com, as they archive newspaper prints from 1700-2000s. Here, we found two print ads that were printed in 1993. Further, an extensive search was made in the public domain to identify more ads of Snuggle that was put out in 1993. However, we were unable to locate any. Therefore, we can conclude that we found all the publicly available ads of Snuggle that was put out in 1993.
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Snuggle Advertising History - 1994

Snuggle TV commercials and print ads have been compiled in the attached spreadsheet. In 1994, Snuggles had a promotional print ad running that offered consumers a chance to win a vacation. Below is a deep dive of our findings.

SUMMARY

  • "Treat The Noses You'll Love" is a Snuggle's ad from 1994.
  • In 1994, Snuggles had the "Win a Comforting Family Vacation from Snuggle" and "Cuddle up to New Improved Fresh Scent" advertisement running in multiple newspapers.

RESEARCH STRATEGY

Social media was non-existent in the 90s and the first ever banner ad only appeared in late 1994. It is highly unlikely that Snuggle used banner ads for advertising in 1994. The focus of our research was advertising in traditional media --TV and print. We searched TV commercial databases such as Moat, Aban Commercial, and We Love Ad, but were unable to find any advertisements dating back to 1994. These databases only have ads as old as 2014. Next, we searched YouTube and found two ads from 1994. However, one of the videos indicate that the ad is from 1984, but the text description says it is a 1994 commercial. In addition, we also browsed through vintage ad sites like Best Old Commercials and Retro Junk, but did not find any more ads that we had already found. For the print ads, we searched print-ad databases like hobbyDB, Ads by Dee, Ad Forum, and Ads of the World, archives and image databases such as archive.org and Pinterest. Although we found ads for other years, we found none for 1994. The only source we were able to retrieve information from was newspaper.com. We obtained two print ads that were published in multiple newspapers.


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Snuggle Advertising History - 1995

As requested, the advertising snuggle has put out in 1995 has been provided. The requested data points have been input in row 1, columns A through D of the "1995" tab of the attached spreadsheet. We found one advertisement that Snuggle put out in 1995 titled "Snuggle: Treat The Noses You Love."

The advertising title

  • The Snuggle advertising title for the advertisement we found is "Snuggle: Treat The Noses You Love"

The advertising link


The advertising type:

Research Strategy:

  • To find the advertising Snuggle has put out in 1995, we first searched through credible databases such as iSpot.tv and WeLoveAd. iSpot.tv did not reveal any Snuggle ads from 1995 and no relevant ads could be found on WeLoveAd. We then looked through several databases and online antique shops that could reveal print ads that the company put out in 1995. We were able to find print ads from 1986, 1987 and 2003 and TV commercials from 1980, 1986, 1987, 1988, 1990 and 1998. However, we were unable to find print ads or TV commercials from 1995 through this search.
  • We then attempted to look through archive websites like archive.org that could give some insight on Snuggle ads from 1995. We found that the earliest snapshot of the Snuggle website is from 1998. We also found collections of archived Youtube videos that contains retro commercials and even some Snuggle ads, however, we were still unable to find ads that are relevant to this request.
  • We then attempted to look for articles from credible sites such as Chicago Tribune that could give us some insights on Snuggled ads from 1995. We found out that in 1994, Snuggle held a share of 14 percent in the fabric softener market in the US, however, we were unable to find any relevant insights on Snuggle ads from 1995.
  • Finally, we looked through compilations of commercials found on Youtube that may contain Snuggle ads from 1995. We found a compilation of Snuggle ads dated from 1983-2016, however, the video does not indicate which specific years the ads being shown belonged to. Finally, we were able to find one Snuggled ad from a compilation of ads from 1995 and have reported this in our findings.
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Snuggle Advertising History - 1996

In 1996, Snuggle released 3 TV commercials and four print ads for Snuggle. We have summarized the data in the 1996 TAB of the attached spreadsheet and provided snapshots of the print ads on the attached document.

TV commercials- 1996


Print Ads- 1996


Your Research team applied the following Strategy:

We began the research by searching through credible databases such as iSpot, Moat, and WeLoveAd for Snuggle advertisements in 1996. However, none of these databases had any Snuggle ads specifically for 1996. Next we extended our research online antique shops and archive websites such as the WayBack Machine and Newspapers.com as we attempted to gather any insights on Snuggle ads in the year 1996. This strategy proved worthwhile in enabling us to locate some snapshots of print ads of Snuggle from 1996 on the WayBack Machine.
Next we searched through collections of archived YouTube videos that contains retro commercials and even some Snuggle ads from 1996. This strategy enabled us to locate some TV commercials by Snuggle including Spring Blossom Ultra Snuggle and Spring Blossom Snuggle from 1996 which we have included in our findings.
During our research we found that the Spring Blossom Ultra Snuggle and Spring Blossom Snuggle TV commercials were the main commercials featured multiple TV channels and also in the print ads, implying that they were the main advertisements for Snuggle in 1996.

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Snuggle Advertising History - 1997

The advertising Snuggle put out in 1997 include the "Snuggle 10-inch Fabric Softner Bear" print advert, the "Snuggle Bear Fabric Softener Vintage Stuffed Toy" among other adverts. Additional details on Snuggle TV and print commercials are available in the attached spreadsheet. A document containing screenshots of all uncovered adverts is accessible via this link.

1997 SNUGGLE ADVERTS: TV COMMECIALS

1997 SNUGGLE ADVERTS: PRINT ads

Research strategy

To address the research request, the research team explored through Snuggle website for TV commercials, digital banner ad, print ads, and so on. Here, we could not uncover any commercials of the year 1997 archived on Snuggles official platform. Further research through YouTube archives revealed three videos related to Snuggle TV commercials aired in 1997. Also, we found out that the three uploaded videos are all related to "Ultra Snuggle With Color Protector"ads. Thorough analysis through ISPOT TV database and AdForum (the most extensive global advertising directory) among other TV databases failed to uncover any of Snuggles commercials aired or created in 1997. Also, we researched through major online retail platforms such as Amazon, eBay, and so on. Here, we were able to uncovered three Snuggle print commercials of 1997. Going forward, Snuggle has no sponsored social posts on Facebook as the Facebook Ad feature was launched in 2007, several years after 1997.
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Snuggle Advertising History - 1998

The advertising Snuggle put out in 1998 include the "Snuggle Wrinkle Reducer" spot advert, "Snuggle the Bear" print advert, the "Snuggle Fabric Softener Ad — Fresh Rain," among other adverts. Additional details on Snuggle TV and print commercials are available in the attached spreadsheet. A document containing screenshots of all uncovered adverts is accessible via this link.

1998 SNUGGLE ADVERTS: TV COMMECIALS

1998 SNUGGLE ADVERTS: PRINT COMMECIALS

METHODOLOGY

Our team researched through Snuggle website for TV commercials, digital banner ad, print ads, etc., but failed to unearth any commercials of the year 1998 archived on Snuggles official platform. Further research through YouTube archives reveals two Snuggle TV commercials aired in 1998. Careful analysis through ISPOT TV database and AdForum (the most extensive global advertising directory/agency and creative library) among other TV databases failed to uncover any of Snuggles commercials aired or created in 1998. Research through Ebid web for adverts available for sale reveals that a 1998 Snuggle print advert is available for purchase. Study through archived pictures uncovered two Snuggle print commercials of 1998. Snuggle has no sponsored social posts on Facebook as the Facebook Ad feature was launched in 2007, several years after 1998.
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Snuggle Advertising History - 1999

There was only one TV commercial ad that was found for the year 1999. The commercial is called "Snuggle TV Spot." Our findings on this commercial and Snuggle's print ads have been compiled in the attached spreadsheet, while screenshots of the advertisements have been provided in this document.

Snuggle TV Commercial ads in 1999

Snuggle print ADS in 1999

  • In the Panama City News Herald Newspaper archives, there was a print coupon discount for the company's fabric softener.
  • In the Cedar Rapids Gazette Newspaper archives, there was a contest coupon print ad for the softener that advertised a competition for a trip to Hawaii.


Research Strategy:

In order to find Snuggle's TV ads, digital banner ads, and printed ads in 1999, we initially checked the Snuggle website to see if they have a press release section or gallery/history section that would provide a collection of its ads, but no such page exists. We then consulted digital advertising databases that compile TV and digital advertisements with the hope of finding Snuggle's 1999 advertisements. However, these databases did not record any advertisements that Snuggle put out in 1999. We also looked into print advertisements databases, but these sources only provided advertisements from 2013 to the present. Next, we checked video databases to find any Snuggle ads from 1999. These databases and directories recorded the "Snuggle TV Spot" ad, but nothing else. They did provide us with both the video and information on its creator. We also found a compilation of all the Snuggle commercials from 1983-2016, but the specific year when each commercial was launched was not indicated.

We then extended our research through several databases and online antique shops as we sought to identify any ads that the company may have printed in 1991. We were able to locate some print ads and TV commercials leading up to 1999. However, we were not able to find any print ads or TV commercials for 1999 using this strategy. Furthering our search for print ads in newspaper archives of 1999, we got mostly sale ads for Snuggle and competing products. We got two relevant print ads across some newspapers. One of these ads is a contest coupon and another is a discount ad but specific to one Snuggle product which we have included in our findings. Next, to find 1999 digital banner ads posted by Snuggles, we searched through multiple affiliate coupon sites that publish banner ads and coupons of company promotions. However, no relevant digital banner ads could be located for 1999. These sources provided some print advertisements from 1986, 1987, and 2003 but none from 1999 could be located. We also consulted one of the most extensive advertising directories in hopes of finding another TV ad, but were unable to find any aside from "Snuggle TV Spot." Snuggle has no sponsored social posts on Facebook as the Facebook Ad feature was launched in 2007, several years after 2000.

Our findings regarding Snuggle's publicly available ads from 1999 have been compiled in this spreadsheet, while screenshots of the specific print ads we found have been provided in this document.
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Snuggle Advertising History - 2000

In 2000, the Snuggles brand had one ad overall which was a magazine print. This vintage ad w as put up on the EBay site as "2000 Magazine Advertisement Ad Page Ultra Snuggle Fabric Softener Cute Dog". The ad advertised a Snuggles product for Wrinkle Reduction. The attached spreadsheet contains our detailed findings.

SUMMARY OF FINDINGS

  • In the year 2000, Snuggles showcased their magazine on eBay. The ad was entitled "Ultra Snuggle Fabric Softener Cute Dog".
  • The ad promoted a wrinkle reduction fabric softener and was released at the end of 1999.
  • The video of the ad can be viewed here.

Research Strategy:

We started this study by examining advertising databases such as Moat, iSpot TV, World Ads. These databases did not provide any advertisements that Snuggle published in 2000. All of Moat's print advertisements have only been accessible since 2013 and no previous ad was accessible.

Then the Snuggle website was reviewed for TV commercials, digital banner ads, print advertisements, and so on. However, that effort failed to uncover any commercials of the year 2000 stored on the official platform of Snuggles. Further study through YouTube archives disclosed a Snuggle TV commercial that was broadcast 1998-1999, which was close to the year 2000.

In search of digital banner ads published by Snuggles in the year 2000, we searched through various affiliate coupon sites that are subsidiaries and publish banner ads and business promo coupons such as Weeklyads, Ipenny, Adsbydee, Hip2save, Advertolog and so on. For 2000, however, no appropriate digital banner ads could be situated. Adsbydee showed some print advertisements from 1986, 1987 and 2003, but none from 2011 could be located.

Research through eBay web for adverts available for sale, revealed one Snuggle magazine print advert for the year 2000 (Ultra Snuggle Fabric Softener Cute Dog) that is available for purchase. This magazine print was for the same product (Wrinkle Reduction Product) that was aired on 1998-99

Continuing the Research through ADForum (the most extensive global advertising directory/agency and creative library) among other TV databases also revealed the same magazine print for the year 2000.

Snuggle has no sponsored social posts on Facebook as the Facebook Ad feature was launched in 2007, several years after 2000.
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Snuggle Advertising History - 2001

Snuggle aired a commercial called "Snuggle Audition" in 2001. Our findings regarding this commercial have been provided in the attached spreadsheet.


2001 commercial and relevant findings


Research Strategy:

In order to find television, digital banner, and printed ads released by Snuggle in 2001, your research team started by checking the company's website to see if the site has a news, gallery, or history section that would share information on the company's historical marketing efforts. However, the company does not have their marketing or advertisement history available on their website. We then searched through online advertisement video databases, through which we found the 2001 "Snuggle Audition" advertisement. Then, we checked directories that provide digital and print advertisements for multiple brands, including Snuggle, but were only able to find ads without specific air dates. However, the video only has one TV ad per year, which supports our finding that "Snuggle Audition" was the only commercial aired by Snuggle that year.

Given our finding of "Snuggle Audition," we renewed our search for digital and print advertisements. We searched for online communities that may have discussed Snuggle's advertising history, but online conversations about Snuggle largely discuss purchases. We looked through media news and blogs that provide any information that would help us better understand any historical shifts in Snuggle's marketing or advertising strategies, through which we found the 2003 news article that talks about Snuggle Bear's makeover. We also broadened our strategy by including news from 2001 to 2019, in order to see any larger patterns in Snuggle's advertising that would suggest that the company had multiple national commercials or print/digital advertisements at play in 2001. We only found information on Snuggle's mascot and a case study that just mentions Snuggle as a brand. The absence of ads other than "Snuggle Audition" in 2001 may be due to a lack of public archiving of Snuggle's advertising history, assuming that there were multiple TV commercials in 2001.
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Snuggle Advertising History - 2002

In 2002 Snuggle released the advertising for the Snuggle porcupine auditions, Stop and Smell the purple, Send a Snug, and Snuggle Pure and Gentle campaigns which used TV commercials, print ads, and banner ads.

SNUGGLE Ads AND CAMPAIGNS 2002

  • Snuggle porcupine auditions 2002: The TV commercial features a porcupine and more characters trying to audition as soft mascots but the Snuggle bear was portrayed as the only soft one.
  • Stop and Smell the purple: For the release of their new lavender scent, the company created the Stop and Smell the purple digital campaign managed by Eyeblaster Rich Media. (Source 8)
    • The campaign was released in November 2002 and ran until February 2003 presenting the ads in popular websites such as Entertainment Weekly, Real Simple, Southern Living, People, InStyle, Coastal Living properties, and Parenting.
    • 3 GIF banner ads, 1 floating ad, and 1 commercial break ad were used online. (Source 8)
  • Send a Snug: The campaign used a dedicated website sendasnug.com, which is no longer active, to create 20 different GIF images with love messages featuring the Snuggle bear. (Source 7)
  • Snuggle Pure and Gentle: was a printed magazine ad featured in full page and created for their dermatology product with the simple message: "There could be more irritants here than in new Snuggle Pure and Gentle" showing water rings and comparing their purity to their product.

ADDITIONAL RELEVANT INFORMATION

  • All Snuggle TV commercials since 1983 are compiled in the video but they didn't identify the dates of the commercials.

Research Strategy:

We began our research by looking for Snuggle ads in the US through advertising databases like Moat, Ad Access, EFFIE, We Love Ad, iSpot.TV, Advertising Archives, Ads of the World, and YouTube. We were able to locate 4 ads and campaigns for the year 2002, which included TV commercials, digital banners and print ads. Since Facebook ads were not released until 2007, we did not search for social media advertising.

We were also able to find one video that contains all the company commercials from 1983 to 2016. Unfortunately, the video does not point out the dates of the commercials. However, from the video description we found that the company used iSpot.TV for their advertisement. The link has been provided in the sources because the data for the commercials was archived behind paywall.

We included the snapshot of all the mentioned ads in a Google Doc.
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Snuggle Advertising History - 2003

As requested, the advertising snuggle has put out in 2003 has been provided. The requested data points have been input in row 3–6, columns A through D of the "2003" tab of the attached spreadsheet. We found four advertisements that Snuggle put out in 2003 titled Snuggle Botanical Bliss Commercial with Porcupines, Snuggle Sunkissed Breeze, Snuggle with the Snuggle Bear & Iron, and Stop and Smell the Purple. The advertisements were in the form of TV commercials, print ads and banner ads. We also included snapshots for all ads found in a Google Doc.

Snuggle Botanical Bliss commercial with porcupines

  • This is a compilation video that presents the TV commercials of Snuggle bear and the porcupine for 2001, 2002 and 2003. The commercial for 2003 starts at 1:30 and features a porcupine hiding in a closet and surprising a mother when she opens the door. The porcupine introduces his new scent, Snuggle Botanical Bliss by his friend, the Skunk. The mother tells the two that they will never smell good or be soft and closes the door, and then a commercial voice introduces the real Snuggle Botanical Bliss scent product.

THE ADVERTISING TITLE

THE ADVERTISING LINK

THE ADVERTISING TYPE:


Snuggle Sunkissed Breeze

  • The Snuggle Sunkissed Breeze campaign is a TV commercial that presents the new image of Snuggle bear changing for the first time in history from a cute bear hidden in the laundry room helping a mom to a cool outdoors bear. The TV commercial features the model Sandra Focknik walking and swimming across a pool, the Snuggle bear in sunglasses looks at her and hands her a towel to dry herself and then the commercial voice introduces the new scent Sunkissed Breeze. The commercial officially aired in September 2003 under the name "Swimpool Bliss".

THE ADVERTISING TITLE

THE ADVERTISING LINK

THE ADVERTISING TYPE:


Snuggle With The Snuggle Bear & Iron

  • Snuggle With The Snuggle Bear & Iron advertisement was a printed full page magazine ad from 2003 that was translated into multiple languages, and features the Snuggle bear holding a red dress that is being ironed to promote the easy to iron softener.

THE ADVERTISING TITLE

THE ADVERTISING LINK

THE ADVERTISING TYPE:

Stop and Smell the Purple

THE ADVERTISING TITLE

  • The Snuggle advertising title for the advertisement is "Stop and Smell the Purple"

THE ADVERTISING LINK

  • The advertising link is http://www.clickknock.com/dl/ca/Eyeblaster%20Case%20Study%20-%20Snuggle.pdf

THE ADVERTISING TYPE:

  • This is a digital banner ad.

ADDITIONAL RELEVANT INFORMATION

  • For the Snuggle Sunkissed Breeze campaign, the scenes from the 2003 TV commercial and the same model were used to shoot 4 photos to run in magazines, although these were delayed and released in 2004 under the names "Back to Back", "I am Freshness", "Staring" and "Boat".
  • All Snuggle TV commercials from 1983 to 2016 were compiled in this video. The iSpot website was used to find the TV commercials used in the video. iSpot commercials are available through paid subscription.

Research Strategy:

To find all the advertising Snuggle has put out in 2003, we began our research by searching for Snuggle ads in advertising databases like Moat, Ad*Access, EFFIE, We Love Ad, iSpot.TV, Advertising Archives, Ads of the World, and YouTube, among others. While we found ads for Snuggle in these sources, the information available was not for ads in 2003. However, we located 4 ads and campaigns for the year 2003 which included TV commercials, digital banners and print ads.

For the magazine print ad, we were only able to find the ad sample in Spanish, but based on the title and description it corresponds to the "Snuggle With The Snuggle Bear & Iron" campaign from the US. Since Facebook ads were not released until 2007 as indicated in the research criteria, we did not search for social media advertising.
As additional findings, we were able to find one video that contains all commercials from 1983 to 2016. Unfortunately, the video does not include year data per commercial to identify which commercials correspond to 2003. From the video's description we found that they used iSpot.TV to collect the TV commercials, and we have provided the link as an additional finding in case it is useful and an available option, as we could not access the data because the archived commercials are hidden behind a paywall.

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Snuggle Advertising History - 2004

While we were unable to find enough data to completely answer your question, our research revealed that the adverts Snuggle put out in 2004 are TV commercials and print adverts. We have provided the details in the 2004 tab of the attached spreadsheet as requested.

Snuggle Adverts in 2004

  • Snuggle put out a print advert in 2004 titled "Rings".
  • Snuggle put out a TV commercial in 2004 titled "Snuggle Up".
  • Snuggle also put out another TV commercial in 2004 titled "Snuggle — Poolside 2".

Your Research team employed the following Strategy:

To find details of all the advertising Snuggle put out in 2004, we searched through sources looking for all the ads that were put out by Snuggle in 2004. We came across four TV commercials and two print ads after an exhaustive search for all ads put out in 2004 by the company.

To ensure we found all TV commercials put out by the company in 2004, we extensively searched video websites such as YouTube. We were only able to find one TV commercial from 2004 which we have reported in the spreadsheet. The other adverts we came across were from other years. Next, we searched advertisement databases such as Ispot and Adland. We were able to find three additional TV commercials put out by Snuggle in 2004 which we have entered in the spreadsheet. We also searched through the Unilever's publications (Snuggle's parent company) for information on Snuggle's advertisements and marketing in 2004, but we didn't find any relevant information.

To find data on Snuggle's print adverts in 2004, we searched through platforms where such products are usually sold such as eBay. We only came across one print ad from 2004 which we have reported in the spreadsheet. Next, we searched through databases such as Moat, Adforum, Adweek, New York Times, and WeLoveAd. We were able to find an additional print advert in Adforum which we have provided in the spreadsheet. Moat and other platforms only provided details on more recent digital adverts.

For find details on all digital banner adverts by Snuggle in 2004, we initially searched through databases such as Moat and Effie. However, Moat only provided details on digital ads from 2013 to 2019, while Effie didn't yield any results about Snuggle. Next, we searched through major websites and blogs that target mothers and women who typically buy Snuggle's products for any relevant digital advert in 2004. We searched websites such as The Mommas, Parenting, among others, however, only The Mommas had Snuggle adverts but the oldest advert we found was from 2016. Searches on the company's website for digital adverts from 2004 didn't yield any result either. Hence, we concluded that there wasn't any Snuggle digital advert in 2004 based on publicly available information.

Lastly, we were unable to find data on digital banner adverts and/or sponsored social posts on Facebook in 2004 because Facebook adverts were only introduced in 2007.
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Snuggle Advertising History - 2005

According to our research, Snuggle's advertising in the year 2005 consisted solely of print ads. There were no TV commercials or digital banner ads from the company that year. The requested data has been filled in the 2005 tab of the attached spreadsheet, and a Google Doc has also been provided with all the snapshots.

SNUGGLE ADVERTISING - 2005

AD #1
AD #2
AD #3

Research Strategy:

Initially, we began searching for advertisements that Snuggle may have put out in the year 2005 through its YouTube channel and were able to find one TV commercial from that year. No other related Snuggle ads were found on the site. We then searched through archive websites like Archive, hoping to discover insights on Snuggle ads from 2005. Nonetheless, we were unable to locate any of Snuggles' TV commercials, digital banner ads, and print ads from 2005.

Next, we looked for ads/TV commercials using credible databases such as iSpot, AdForum, and WeLoveAd. Utilizing AdForum's search method, we found three print ads from Snuggle in 2005. Although they were all the same "Live the fantasy" ad, they were depicted differently through print. Therefore, we included all three.

Afterward, we searched for information on the marketing and advertising tactics used in 2005 by its parent company at that time, Unilever, to identify the type of ads involving Snuggle. Nevertheless, we were unable to come across any details on the marketing and advertising tactics employed with the Snuggle Brand Fabric Softener. We also tried looking for this information through its current parent company, Henkel, by searching through reports or articles that may have contained past information. However, this also did not reveal any useful data on all the Snuggle ads from 2005.

Finally, we decided to look for relevant articles from credible sites such as AdWeek, Moat, and the New York Times that may have provided some insights on Snuggle's ads from 2005. Again, we did not have any success. The sources revealed that since 1983, the Snuggle Bear has served as the mascot of the Snuggle fabric softener in American advertising. In 2003, the company changed its image. Due to the lack of available data, we concluded that Snuggle only released three print ads in 2005.


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Snuggle Advertising History - 2006

As requested, the advertising Snuggle has put out in 2006 has been provided. The requested data points have been input in row 3, columns A through D of the "2006" tab of the attached spreadsheet. We found one advertisement that Snuggle put out in 2006 titled "Snuggle the Fabric Softening bear".

SNUGGLE ADS IN 2006

TV COMMERCIAL ADS

Research strategy

We began our search through credible databases such as iSpot.tv and WeLoveAd for advertisements that Snuggle may have put out in 2006. iSpot.tv did not reveal any Snuggle ads from 2006 and no relevant ads could be found on WeLoveAd.
We then looked through the banner ad database of Moat for any 2006 Snuggle ads. However, we found that the ads they had were from 2012 to 2019. We then looked through several databases that could reveal print or TV ads that the company may have released in 2006. A search through Adland.tv revealed several TV ads for Snuggle but none of the ads were from 2006. A search through AdForum did not reveal any ads for 2006 either.

Next, we looked into various social media pages where Snuggle is promoted. We found a video posted on the YouTube channel of one of Snuggle fans in 2006.
.
Finally, We attempted to look through archive websites like archive.org that may give some insight on Snuggle ads from 2006. We found that the earliest snapshot of the Snuggle website was from 1998. However, the archived snapshots did not reveal any promotional images.
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Snuggle Advertising History - 2007

An ad ran by Snuggle in 2007 is the Snuggle Exhilarations ad. The spreadsheet can be found here.

Snuggle Ads in 2007

SNUGGLE EXHILIRATIONS AD

Research Strategy

We began our search through credible databases such as iSpot.tv and WeLoveAd for advertisements that Snuggle may have put out in 2007. iSpot.tv did not reveal any Snuggle ads from 2007 and no relevant ads could be found on WeLoveAd.

We then looked through the banner ad database of Moat for any 2007 Snuggle ads. However, we found that the ads they had were from 2012 to 2019. A look at the Facebook Ad Library profile of Snuggle revealed that their page was created in October 2010, which means that they do not have Facebook ads for 2007. We then looked through several databases that could reveal print or TV ads that the company may have released in 2007. A search through Adland.tv shown a TV commercial for Snuggle Exhilarations that ran in 2007, which we have reported in our findings. A search through AdForum revealed the same TV commercial for Snuggle Exhilarations and some print ads from 2005. However, there were no print ads found in 2007.

We then attempted to look through archive websites like archive.org that may give some insight on Snuggle ads from 2007. We found that the earliest snapshot of the Snuggle website was from 1998 and that they were promoting Snuggle Exhilarations on their official website in 2007. However, the archived snapshots did not reveal any promotional images.

Finally, we attempted to look for articles from credible sites such as NBC News for some insights on Snuggle ads and marketing from 2007. We found that in 2008, Unilever sold their North American laundry detergent businesses, which includes Snuggle, to Vestar Capital Partners. However, we were unable to find any relevant insights on Snuggle ads from 2007.
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Snuggle Advertising History - 2008

Even Creepier Snuggles Fabric Softener Commercial and the Snuggie Commercial are two TV commercials put out in 2008 by Snuggle for advertising. A $1 billion lever laundry sale turns the tide for P&G and Get a FREE 2 Load Sample of Snuggle Blue Sparkle Fabric Softener are two print ads put out in 2008 by Snuggle for advertising. Our research team has completed column A-D of the project spreadsheet and a Google snapshots of our findings.

SNUGGLE ADS IN 2008

TV COMMERCIAL ADS

PRINT ADS

RESEARCH STRATEGY

We began our research by combing through Snuggle company website for any advertisements put out in 2008. The company website did not have any advertisements/commercials for the year 2008. We, therefore, went further to combed third-party advertising sites for TV commercials, digital banner ad, print ads, and sponsored social posts on Facebook for the year 2008.

Next, we looked into various social media pages where Snuggle is promoted. We found a video posted on the YouTube channel in 2008 – we also found that the Facebook page is not active enough to identify any sponsored social posts. Our research team change gear to scoured through Snuggle's Twitter account to find out the Snuggle ad posts but they started posting since 2014.

Lastly, we searched through numerous old newspaper databases such as Newspapers, Newspaper Archive, Digital NC, Mysavings where we wanted to find print ads, banners, coupons, and other types of advertisements for Snuggle in 2008. We were able to unearth Snuggle print ads published in 2008. We have provided a Google snapshot of the banner ads, print ads, and sponsored posts.
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Snuggle Advertising History - 2009

Two TV commercials, 'Snuggle Exhilarations' and 'Because Everyone Loves to Snuggle,' were put out in 2009 by Snuggle for advertising. The spreadsheet can be found here.

SNUGGLE ADS IN 2009

SNUGGLE EXHILARATIONS

BECAUSE EVERYONE LOVES TO SNUGGLE

RESEARCH STRATEGY

We commenced our search by looking for any advertisements for Snuggle on its company website, but the company website did not have any advertisements/commercials. Therefore, we decided to look into several third-party advertising sites for TV commercials, digital banner ad, print ads, and sponsored social posts on Facebook for the year 2009.

We looked into credible databases such as iSpot.tv for advertisements that Snuggle may have put out in the year 2009. However, iSpot.tv did not reveal any Snuggle ads from 2009. We then searched through several databases and online antique shops that could reveal print ads that the company may have put out in 2009. While we were able to find print ads and TV commercials from 1986, 1987 and 2003, we were unable to find print ads or TV commercials from 2009 through this search. However, a search on YouTube revealed two TV commercials for the Snuggle which have been reported in the findings.

Next, we looked into various social media pages where Snuggle is promoted. We found that the first video was posted on the YouTube channel in 2014. We also found that the Facebook page is not active enough to identify any sponsored social posts. We then scoured through Moat and found that while there were 93 ads in the database, but none of them were published in 2009.


Finally, we looked through compilations of commercials found on YouTube that may contain Snuggle ads from 2009. We found a collection of Snuggle ads dated from 1983-2016. However, the video did not indicate in which year the respective advertisements were published. After a thorough and exhaustive research, we concluded that only two TV commercials were put out by Snuggle in the year 2009.
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Snuggle Advertising History - 2010

Snuggle had put out around 9 advertisements in 2010 and put out a TV commercial in 2010 titled "Snuggly: The Fury (Ad Parody Of Snuggle Bear)".

TV commercial

Digital banner ad

Research Strategy:

  • Firstly, we began our search by searching through credible databases such as iSpot.TV, Moat, and WeLoveAd for advertisements that Snuggle may have put out in the year 2010. iSpot.TV did not reveal any Snuggle ads from 2010 and the last ad post was for year 2014 and no Snuggle ads could be found on WeLoveAd.
  • Additionally, we searched through YouTube to explore the 2010 TV commercial posted or archived by Snuggle. Through this search, 5 TV commercial videos where identified that were published in 2010
  • We searched for 2010 digital banner ads posted by Snuggles as well, we searched through multiple affiliate coupon sites which are affiliates, and also publish banner ads and coupons of company promotions — weeklyads, ipenny, hip2save, and advertolog. Through this search we found the relevant 4 digital banner ads which were published in 2010.
  • Next, to check for the sponsored social post on Facebook, we tried to access the Snuggle Facebook page, but the page was not responsive, hence no information was available.
  • Then, we attempted to look for articles from credible sites such as the New York Times, and thedrum, that may give us some insights on Snuggled print ads from 2010. Most of the information available was related to Snuggle business and its performance, but no relevant insights on the ads was available. Also, we tried to explore various vintage advertisement sources like ebid.net, and vintagraph but most of the ads found for Snuggle were from 1987 to 1900s, none was found from 2010.
  • We also explored the official website of snuggle.com to check if they have published any ads archives for 2010, and after a thorough search, none of the relevant context was found, and the company only listed its ad policy for reference.
  • Hence, compilation of all the advertising that Snuggle had put out in 2010 has been provided in key findings and the snapshot of the banner ads has been provided in the shareable google doc.
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Snuggle Advertising History - 2011

Snuggle put out two TV commercials in 2011 titled Snuggle 'Swing' and 'Snuggle the Fabric Softener Bear'. Below are the two TV commercials that Snuggle had put out in 2011:
  • Snuggle 'Swing'
A. Advertisement Title: Snuggle 'Swing'
B. Advertisement Link: https://www.youtube.com/watch?v=6xsGQjnItCQ
C. Advertisement Type: TV Commercial
  • Snuggle the Fabric Softener Bear
A. Advertisement Title: Snuggle the Fabric Softener Bear
B. Advertisement Link: https://www.youtube.com/watch?v=doafN9KFrJg
C. Advertisement Type: TV Commercial

Research Strategy:

Our research was straightforward and we were able to locate two TV commercials that Snuggle had put out in 2011, including a methodology to highlight that an exhaustive research was conducted apropos of the same. Below were the strategies we used to find the advertising that Snuggle had put out in 2011.

We began our search by going through credible databases such as iSpot.tv, Moat and WeLoveAd for advertisements that Snuggle may have put out in the year 2011. iSpot.tv did not reveal any Snuggle ads from 2011 and the last ad post was for year 2014. Similarly, no Snuggle ads could be found on WeLoveAd. All the print advertisements on Moat were available only since 2013 and no earlier ad was available.

Additionally, we searched through YouTube by exploring for 2011 TV commercials posted or archived by Snuggle. Through this search, two TV commercials videos were identified which were published in 2011.

To look out for 2011 digital banner ads posted by Snuggles, we searched through multiple affiliate coupon sites which are affiliates and publish banner ads and coupons of company promotions like Weeklyads, Ipenny, Adsbydee, Hip2save, Advertolog etc. However, no relevant digital banner ads could be located for 2011. Adsbydee depicted some print advertisements from 1986, 1987 and 2003 but none from 2011 could be located.

The next step was to check for sponsored social posts on Facebook. We tried to access the Snuggle Facebook page, but the page was not responsive, hence no information was available. We also searched through the Twitter and Instagram profile pages of the company to locate any digital ads that could have posted in 2011. However, the company has been active on these social platforms since 2014 and hence no information for 2011 could be gathered from them.

We then attempted to look for articles from credible sites such as the New York Times, The Drum, Ad Age, Ad World etc that may give us some insights on Snuggled print ads from 2011. Most of the information available was related to Snuggle business and its performance but had no relevant insights on the ads was available. We also tried to explore various vintage advertisement sources such as Ebid.net, Vintagraph but most of the ads found for Snuggle were from 1987 and the 1900s but none was found from 2011.

Finally, we also explored the official website of Snuggle to check if they have published any ads archive for 2011. However, no relevant information was found and the company only listed its ad policy for reference. We also visited the archived pages of the website from 2011 through archive.org, however no addendum commercials or advertisements could be found.
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Snuggle Advertising History - 2012

In 2012, Snuggle put out two TV commercials, two digital banner ads, and ten sponsored social media posts. The details of these advertisements are provided in the attached spreadsheet.

SUMMARY OF FINDINGS

Research Strategy:

We began our research by searching for TV commercials through resources such as Moat, and other similar sites that contain advertising databases, specifically video advertisements, such as iSpot. These databases contained the most TV commercials put out by Snuggle, but most of these commercials were from other years. This method of research did prove successful in providing one TV commercial from the year of 2012, "14-Day Freshness". Upon finding this commercial, a deeper dive was done using additional video databases, this time with a social media focus instead of a brand-specific focus. Sites such as YouTube and Vimeo were utilized in attempting to find additional TV commercials from the specified year. With the exception of a few commercials from either past years or the present, these only provided fan-made videos and parodies.

Research continued by utilizing more modern and more common forms of advertising that Snuggle might have used in the year 2012. A timeline containing major points of the brand's history, leading up till now, was discovered during a quick look through resources found on their official website. This timeline gave us insight on how the brand has advertised over time, and 2012 was marked as the year Snuggle established themselves on social media. With this information, research was continued using some of the most popular social media outlets during the time specified. Snuggle was found to be the owner of a profile on sites such as Instagram and Twitter, but had only created these profiles in 2014 or later. A profile for Snuggle was discovered on Facebook and found to be created in 2010. After a deep dive into the contents of Snuggles profile on this site, only one album, titled "Snuggle Cards", containing sponsored social media posts from 2012, was found.

In a final attempt to uncover any other advertisements from 2012, such as digital banner ads or print ads, a deep dive into sites such as Business Wire was performed. This returned a handful of articles containing digital banner ads and print ads. Unfortunately, unlike the articles, the images of these ads were no longer available to view and no other articles containing Snuggle advertisements of any kind were found. After exhaustive research, the research discovered a multitude of blogs containing digital banner ads for Snuggle in their articles. A deep dive into these blogs provided two digital banner ads. These findings are provided in the attached spreadsheet, along with a document containing the sponsored social media post and digital banner ads found.
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Snuggle Advertising History - 2013

In 2013, Snuggle launched two advertising campaigns: a TV Commercial on ispot.tv featuring "Snuggly Softness," along with a digital banner advertising their Snuggle Exhilarations line. The findings for this research can be viewed in the 2013 tab of the attached spreadsheet.

SNuggle 2013 Advertising Campaigns


ADDTIONAL FINDINGS


RESEARCH STRATEGY:

In order to fulfill this request, we searched TV advertisement databases like Aban Commercial, iSpot.tv, and YouTube for Snuggle commercials in 2013. We found two 2013 commercials on iSpot.tv. On searching for commercials on YouTube, we did not find any ads other than what we discovered in the ispot.tv commercial databases. Most of the commercials uploaded on YouTube in 2013 are from another time (1984,1986, etc.).

For the digital banner advertisements, we searched databases such as Moat and identified advertisements that were published in 2013. Looking at the brand's Facebook page were unable to find any sponsored social posts on Facebook for 2013. Next, we searched for Snuggle ads on other social media domains such as Instagram and YouTube. There were no video advertisements on YouTube identified for 2013. The ones found were for the years 2009, 2006 among others.

We then attempted to look through archive websites such as archive.org for insight on Snuggle ads from 2013. We found that the earliest snapshot of the Snuggle website was from 1998. By 2007, they were promoting Snuggle Exhilarations on their official website. However, the archived snapshots did not reveal any promotional images for 2013.

For the print ads, we searched print-ad databases like hobbyDB, Ads by Dee, and Ads of the World, archives and image databases such as archives.org and Pinterest. Although we found ads for other years, there were none found for 2013. Hobby DB, for example, shows four of Snuggle print ads, none of which are from 2013. Please see the 2013 tab of the attached spreadsheet for a full list of our findings.
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Snuggle Advertising History - 2014

The information for 45 digital banner ads and TV commercials that Snuggle put out in 2014 have been provided on the “2014” tab of the attached spreadsheet. Snapshots of the digital banner ads and TV commercials have been placed on the attached Google document. In 2014, Snuggle released several advertisements to promote new products and also general advertisements during special occasions/festivals such as Valentine’s Day, Halloween, and others.

SUMMARY OF FINDINGS

RESEARCH STRATEGY

We began this research by examining advertisements databases such as Moat, iSpot TV, Ads of the World, and among others. Moat has provided four digital banner ads that were active in 2014. However, other databases did not provide any advertisements that Snuggle put out in 2014. For example, there are only five TV commercials from 2018 and 2019 on iSpot TV and one 2017 TV commercial on Ads of the World.
Next, we examined Facebook and other social media pages run by Snuggle to obtain additional advertisements that the company put out in 2014. A search for “snuggle” and “snuggle bear” on Facebook did not reveal any sponsored social posts on the platform. The posts that appeared in the search results page are not related to the Snuggle brand. The Snuggle Facebook page appears to be inactive, and the Snuggle Bear page has not published any new posts since 2010. As Snuggle has published over 600 posts/tweets combined on its Instagram and Twitter accounts in 2014 and the majority of the posts mirror each other, we have only provided ten of the most popular advertisement-related Instagram posts (digital banner ads). All 29 TV commercials uploaded on Snuggle’s YouTube channel have been provided on the spreadsheet.
Lastly, we searched for news articles/press releases published in 2014 that talked about Snuggle’s advertising campaigns and blogs/blog posts that provided advertisements that the company put out in 2014. An article published by Adweek and a Snuggle’s press release have provided one digital banner ad and one TV commercial respectively for the Little Pac, Big Snifference campaign. An examination of blogs/blog posts on Snuggle did not reveal any additional advertising. Only posts on the Snuggle Bear Den Community and Snuggle ‘Bear Your Heart’ in NYC event have been found.
An extensive search on the public domain has revealed that Snuggle did not put out any print ads or sponsored social posts on Facebook in 2014. Please note that not all advertisements released in 2014 have been provided as Snuggle’s Instagram and Twitter accounts featured hundreds of digital banner ads (images) and TV commercials (videos). Therefore, only 45 digital banner ads and TV commercials have been provided on the attached spreadsheet.

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Snuggle Advertising History - 2015

We found two television commercials and 13 digital banner ads by Snuggle in 2015. They are "Snuggle softener"; "Family Snuggle"; "Use them together to freshen, soften, and control static"; "Save now on Snuggle"; "A festival for your senses"; "Find your happy place"; "Escape to your island paradise" (07-25); "Island dreaming sweepstakes" (07-02); "Escape to your island paradise" (07-29); "Island dreaming sweepstakes" (07-03); "Bring home the scents of summer"; "Snuggle dryer sheets" (05-04); "Snuggle up to softness and 30 days of freshness" (03-07); "Snuggle up to softness and 30 days of freshness" (03-09); and "Snuggle dryer sheets" (03-21). The entire project is here.

Snuggle Advertising History — 2015

Television Commercials

  • On March 20, 2015, Snuggle released a television commercial. Though the advertisement has a generic title, we have designated it “Snuggle softener.”
  • Snuggle also broadcast a Fresh Spring Flowers television commercial titled “Family Snuggle” in 2015.

Digital ads

Addendum

  • Snuggle’s YouTube channel uploaded several videos from 2015 but no commercials. Additionally, we found several undated print ads that we include in our reference section for completion’s sake.

Research Strategy:

We began our investigation with an inquiry into databases like iSpot.tv, AdForum, and WeLoveAd. Two of these sources (iSpot.tv and AdForum) revealed the same Snuggle television commercial from 2015 (confirmed through release date), but we found no relevant ads on WeLoveAd. We expanded our search to YouTube where we found several videos from Snuggle, but only one of those videos was a 2015 commercial.

Our next step was to inquire into multiple databases and specialty sites (e.g., Ads by Dee and the Hobby and Collectibles Database) looking for any print ads the company published in 2015. This method revealed ads that were outside our specified year and ads with no date; this method did not yield print ads or television commercials from 2015.

We then made inquiries into archive websites like Retro Junk, but this method also failed to yield any advertisements from 2015. However, a search for ads on Moat (a brand intelligence database) revealed 13 digital banner ads from 2015 (confirmed through release date).

Our final step was an inquiry into the Facebook Ad Library. Using the database’s search and filter commands, we made a thorough examination of the database for Snuggle advertisements. However, our inquiry into the database did not yield any Facebook ads for Snuggle from 2015.
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Snuggle Advertising History - 2016

Snuggle TV commercials, digital banner ads, and social media ads have been compiled in the attached spreadsheet. Snuggle's 2016 ads were focused mainly on two products: Snuggle Plus SuperFresh and Cherry Blossom. Below is the summary of our findings and the strategy adopted for this research.

SUMMARY

  • Snuggle Plus SuperFresh TV Commercial, 'Release Freshness'; and Snuggle Exhilarations Cherry Blossom TV Commercial, 'Bloom' are two of Snuggle's TV commercials that were launched in 2016.
  • Snuggle's social media posts are mainly related to holidays and celebrations.
  • Digital banner ads of the brand typically feature the product, tag line and call to action.

RESEARCH STRATEGY

In order to fulfill this request, we searched TV advertisement databases like Aban Commerical, iSpot.tv, and YouTube for Snuggle commercials in 2016. We found two 2016 commercials on both Aban Commercial and iSpot.tv. On searching for commercials on YouTube, we did not find any ads other than what we discovered in the two TV commercial databases. Many of the commercials uploaded on YouTube in 2016 are from another time (1984,1986, etc.). For the digital banner advertisements, we searched databases such as Moat and identified advertisements that were published in 2016. As the brand's Facebook page was not accessible, we were unable to identify the sponsored social posts on Facebook. Alternately, we searched for Snuggle's ads on other social media domains such as Instagram and YouTube. The video advertisements on YouTube were identified and classified as internet video ads as they are all related to digital promotions (sungglebearyourheart.com and LoveEmojis). For the print ads, we searched print-ad databases like hobbyDB, Ads by Dee, and Ads of the World, archives and image databases such as archives.org and Pinterest. Although we found ads for other years, there were none found for 2016. Hobby DB, for example, shows four of Snuggle's print ads, none of which are from 2016. Additionally, we also searched popular newspaper websites such as New York Times and Washington Post for print advertisements that may have been published in these papers, but we did not find anything other than articles related to the brand.


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Snuggle Advertising History - 2017

According to our research, Snuggle's advertising in 2017 consisted of two TV commercials, four digital banners, and two social media ads. On the 2017 tab of the attached spreadsheet, our findings on this topic are available in rows 3 through 15 of columns A through C. Additionally, we have compiled snapshots of Snuggle's 2017 advertisements into a Google Doc.

Snuggle Advertising - 2017

TV Commercials
Digital Banners
Social Media Ads

Research Strategy:

We began our research by searching for information using credible databases such as iSpot.TV, AdForum, and WeLoveAd. Using this research strategy, we were able to identify two TV ads released by Snuggle in the year 2017. To locate additional TV or video ads that were released by the company in the same year, were searched through YouTube for Ads made by the company. However, we were unable to find any other videos.

Next, we searched for additional advertising on Moat, AdWeek, and other reliable sites. Through Moat, we were able to discover several digital banners employed by the company to advertise on various sites. On AdWeek, we came across the history of Snuggle Bear Fabric Softener, however, much of the information was behind a paywall.

Afterward, we decided to search through their social media pages. During our search, we determined that their Facebook account had been inactive since the year 2010. Nonetheless, on Instagram, we were able to observe two ads made by the company in 2017. Other posts in 2017 were images that showcased the company's mascot.

To find print ads released by the company, we scoured the magazines and related websites such as The Drum for print advertisements made by the company, however, this search was unsuccessful. We also searched through archive websites such as archive.org and we were still unable to find print ads made by the company in that year.
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Snuggle Advertising History - 2018

Snuggle put out several advertising campaigns in 2018, including TV commercials, digital banner ads, print ads, and social media ads. Details of these ads have been provided in the 2018 tab of the attached spreadsheet. Screenshots of these ads have also been provided in the attached Google Doc. Below are some ads as provided in the spreadsheet.

SNUGGLE ADVERTISING HISTORY — 2018

TV COMMERCIALS:

  • Snuggle Plus SuperFresh TV Commercial, 'Love Stinks Social'
  • Snuggle — TV Ad (Snuggle Bear's French voice) 2018
  • Cirkus, Ogilvy UK, and Annex Films conjure up Snuggle Bear for one more performance!

DIGITAL AD BANNERS:

SOCIAL MEDIA ADS

PRINT ADS

RESEARCH STRATEGY

To find all the advertising Snuggle put out in 2018, we first looked through ad-focused sites such as iSpot.tv, WELOVEAD, and Ads of the World. We found one 2018 TV commercial released by Snuggle on iSpot.tv, only one 2017 ad from Ads of the World, and no relevant ads on WeLoveAd. Then we looked through video sharing sites such as YouTube and found the same video found on iSpot.tv that was released in 2018 from their official YouTube page.

Next, we looked through Moat as it houses digital advertisements, and found seven digital banner ads from there.
Then we looked through Snuggle's social media pages on Facebook, Instagram, and Twitter. We tried to view their Facebook page through the link they provided on their official website, but the page seems to be inactive. Broad searches for Snuggle on Facebook did not yield results related to the company. We, therefore, assumed that they have no advertisement on Facebook. For Instagram and Twitter, the majority of their tweets/post mirror each other, and there were only two posts in 2018.

For printed ads, we looked through archive websites such as Weekly-ads.us, and Internet Archive as they archive ads in digital or print forms. Through these sources, we found flyers and additional digital banner ads from 2018.

Lastly, we looked for news articles, press releases, and blogs/post published in 2018 that mentions Snuggle advertising campaigns during that year. Through this approach, we found a French Snuggle TV commercial and a Turkish film that features Snuggle bear. After extensive searches in the public domain with no additional information, we assumed that we found all the publicly available advertising Snuggle put out in 2018.
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Snuggle Advertising History - 2019

In 2019, Snuggle has published 5 TV commercials, 3 print ads and 5 digital banner ads till date. The required information has been completed on the "2019" tab of the attached spreadsheet. Snapshots of the digital banner ads and print ad have been placed on the attached Google document.

Snuggle Advertising History — 2019

TV commercials:

Digital banner ads:


Print ads:


Research Strategy:


We began our research by looking for a pre-compiled list of Snuggle's advertisement on the company's website but found none. We examined advertisements databases such as Moat, iSpot, Ads of the World, WeLoveAd and Abancommercials. We found five 2019 TV commercial released by Snuggle on iSpot and Abancommercials that are specific to the US and another five digital banner ads on Moat.

Next, we looked through Snuggle's social media pages on Facebook, Instagram, and Twitter. Facebook search for "Snuggle", and "Snuggle Bear" returned pages and post not related to the company's brand. For Instagram and Twitter, the majority of their tweets/post mirror each other and no posts were from 2019. The official YouTube page of Snuggle was looked at but we could not find any of the company's advertisement video published in 2019.

For printed ads, we looked through multiple affiliate coupon sites that publish banner ads and coupons of company promotions such as Weeklyads, Ipenny, Adsbydee, Hip2save, Advertolog, The Drum and Ad Age and we found 3 flyers from weeklyads. Lastly, we looked for news articles, press releases, and blogs/post published in last 6 months of 2019 that mentions Snuggle advertising campaigns but could not locate any other additional advertisement other than the ones presented in the attached spreadsheet.




Sources
Sources

From Part 32