Snooze AM

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Snooze AM Value Proposition

Snooze AM has values that entail having customer-focused facilities that match the expectations of their clients with a mission to build great restaurants nationwide that will make a difference in people’s lives. Their target demographic audience is broad and mainly captures a big group of millennials.

Company Values

  • Snooze AM Eatery has values that entail having customer-focused facilities that match the expectations of their clients and that always strives to keep up with the changing dynamics of what people eat on a daily basis.
  • It also involves itself with various philanthropic initiatives such as giving back 1% of their sales to the local communities.
  • The 1% includes donating 100% of all pancake sales on International Pancake Day to local community gardens and donating 10% of sales on Bacon Day to nutritional education programs.
  • They also donate Snooze breakfast for neighborhood events and help raise awareness and funds for local partners in the communities they open in.
  • In addition, Snooze AM has donated over $800,000 to national charities and is expected to donate $1 million in 2019.
  • Furthermore, Snooze AM Eatery is also involved in recycling and composting approximately 95% of what comes through their door as part of their efforts at sustainability.

Company Mission

  • Snooze AM Eatery's mission is to build great restaurants nationwide that will make a difference in people’s lives through the combination of great food, ambiance, and excellent connectivity with them.

Target Audience

  • They appeal to a broad demographic which captures a big group of millennials, a factor that sets them apart from other competitors like Fist Watch, Denny's, and IHOP.

Value Proposition

  • Snooze AM is different from its competitors since it is characterized by a full bar with a chef-driven menu, and an ambiance that offers high energy and loud music.
  • They also have an unusual, yet inspiring hiring process that looks for personal values that align with the beliefs of the company before they focus on skillset.
  • In addition to this, Snooze AM Eatery is also known for several signature dishes that are not only unique but helps differentiate them from competitors.
  • Some of these signature dishes include pineapple upside down pancake with its benny duos, which combines two types of benedicts and that includes one with smashed avocado.
  • They also serve signature morning cocktails that include the Boss Hog Bloody Mary, with bacon-infused Breckenridge Bourbon and Snooze’s house bloody mix.
  • They are also different that their average check is $15 a person and unlike many restaurant chains, they don't offer deliveries.
  • Snooze AM is known to be special in their employee engagement as they go to great extents to make everybody that works for them know who they are responsible for loving and caring for.
  • They also make everyone know whom they are getting love from. This involves making everyone from high up right down to a dishwasher feel loved and engaged with the business at all times.
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Snooze AM Marketing Strategy

Over the last five years, Snooze AM has used online media, television, radio stations, and social media platforms to promote its brand and products to breakfast and lunch consumers.

Television

  • Food Network, an American pay television channel, is one of the channels Snooze AM uses to market its products to consumers.
  • Recently, Snooze AM showcased their 'E44 S'mores Pancakes,' which is a pancake covered with hot chocolate, a giant marshmallow on top, and maple syrup.
  • Here is a link to the advertising visual.
  • Snooze also advertises its breakfast offerings through the 713 News.
  • In 2016, the TV station uploaded a video on YouTube where the Snooze's Chief chef speaks about its "favorite breakfast classics paired with creative morning cocktails."
  • Here is a link to the advertising visual.

Radio Stations

Online Media

  • The restaurant has, in the past, used online media platforms such as Flicks and Foods and FSR Magazine to broadcast special giveaways during certain holiday celebrations and focus on revitalizing breakfast culture.
  • During the National Bacon Day, Snooze offered customers "a special menu with a cocktail, a pancake, and an eggs Benedict dish, each featuring the highly-praised Tender Belly Bacon."
  • Here is a link to the advertising visual.

Social Media

  • The social media channels that Snooze AM uses to reach its consumer base as a marketing strategy include: Instagram, Facebook, and Twitter; where they share pictures of their breakfast delicacies and new product launches and answer customer questions

Taglines and Messaging

  • As part of their brand messaging, Snooze AM assures buyers that they have set standards under the "Snooze Approved Standards" for selecting responsibly sourced ingredients, "meaning they have passed a rigorous set of standards including ethical farming practices, as well as vetting the sustainable standards of the partner companies."
  • Snooze has this tagline on their Twitter Page: "Breakfast crafted from scratch recipes; A setting filled with energy. Service radiating fun. Your notion of the AM meal will be revitalized."

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