Sneaker Culture 4

Part
01
of two
Part
01

Sneaker Culture 3A

Solecollector, Kicksonfire, Highsnobiety, The Drop Date, Virgil Abloh, Qias Omar, Jacques Slade, Aleali May, Footwear News, Hypebeast, Complex, Sneakernews, Sneakersnstuff, Sneaker Bar Detroit and Nice Kicks all produce branded video content or in some cases Netflix-style video series. In rows 2-16 and columns C-G of the attached spreadsheet.

SUMMARY OF FINDINGS

Based on our findings, Kicksonfire, Highsnobiety, Virgil Abloh, Qias Omar, Sneakersnstuff, and Sneaker Bar Detroit produce branded video content only. Solecollector, and Complex produce Netflix-style video series only. While the others produce a mix of both types of content.

Our findings have been captured in detail in the attached spreadsheet.
Part
02
of two
Part
02

Sneaker Culture 4A

Of the companies/individuals listed in rows 17-31 of the attached spreadsheet, only the following three do not produce videos: Sneaker Shouts, Sneakerhead, and Just Fresh Kicks. The requested information about the companies/individuals are included in the attached spreadsheet. Below is an explanation of our research methodology and our research findings of the video content.

METHODOLOGY

As stated above, the three companies that don't produce video content among those listed in rows 17-31 of the attached spreadsheet are Sneaker Shouts, Sneakerhead, and Just Fresh Kicks. We determined that those companies don't produce video content through three research strategies. First, we looked at each company's website. However, there was no video content included on any of the sites. Second, we utilized YouTube and looked up each company to see if they have a channel on the site. However, none of them have a YouTube channel. For our third strategy, we utilized Instagram and looked up each of their pages. Once on their pages, we looked through the posts to see if there were any videos. However, there were no videos posted by any of those brands, but instead there were just photos posted. Accordingly, we entered N/A in the spreadsheet for those brands.

COMPANIES & INDIVIDUALS PRODUCING VIDEO CONTENT

1. Sneaker Freaker

Sneaker Freaker produces branded video content. Sneaker Freaker's video series includes content involving product demos, video of how shoes are made, an interview with a shoe designer, and shoe events. The earliest episode was produced on May 19, 2014. The brand's 12 videos have a combined total of 17,169 views, which we calculated by adding up the views of the videos on YouTube (633 + 383 + 79 + 8,500 + 298 + 223 + 1,400 + 1,800 + 145 + 534 + 374 + 2,800).

2. Sole Mate Sneakers

Sole Mate Sneakers produces branded video content. Sole Mate Sneakers' video series includes content about the company, new shoe product launches, and shoe product demos. The earliest episode was produced on January 31, 2017. The brand's nine videos have a combined total of 7,019 views, which we calculated by adding up the views of the brand's videos published on YouTube (18 + 14 + 64 + 70 + 6,500 + 46 + 149 + 131 + 27).

3. Sneakers.fr

Sneakers.fr produces a Netflix-style video series. Sneakers.fr's video series includes content involving corporate partnerships, interviews, a shoe factory tour, and shoe product demos. The earliest episode was produced on March 2, 2012. The brand has 573 subscribers on YouTube.

4. The Shoe Game

The Shoe Game produces branded video content. The Shoe Game's video series includes content about new shoes and shoe product demos. The earliest episode was produced on September 21, 2017. The brand has 147,000 followers on Instagram, which is where the brand publishes its videos.

5. WearTesters

WearTesters produces branded video content. WearTesters' video series includes content about shoe product demos, new shoe products, and shoe reviews. The earliest episode was produced on April 21, 2009. The brand has 398,939 YouTube subscribers.

6. Sneakers Magazine

Sneakers Magazine produces a Netflix-style video series. Sneakers Magazine's video series is titled "My Crew Is My Fam." There are four episodes that are part of the video series, each of which feature a different person and his respective story involving shoes. The earliest episode was produced on October 18, 2018. The brand has 83,500 followers on Instagram, which is where the brand publishes its video series.

7. EU Kicks

EU Kicks produces a Netflix-style video series. EU Kicks' video series includes content involving celebrity and athlete interviews, corporate partnerships, and new product demos. The earliest episode was produced on July 25, 2009. The brand has 1,221 YouTube subscribers.

8. Ray Polanco Jr.

Ray Polanco Jr. produces branded video content. Ray Polanco Jr.'s video series includes content about new product launches, demos, and tips about shoes. The earliest episode was produced on July 3, 2015. Ray has 3,549 YouTube subscribers.

9. Yu-Ming Wu

Yu-Ming Wu produces branded video content. Yu-Ming Wu's video series includes content about new shoe product demos. The earliest episode was produced on December 31, 2013. Yu has 35,200 followers on Instagram, which is where he publishes his videos.

10. Oscar Castillo

Oscar Castillo produces branded video content. Oscar Castillo's video series includes content showing athletes wearing certain shoes, videos showing Oscar at work as a photographer, and shoe demos. The earliest episode was produced on August 28, 2017. Oscar has 16,400 followers on Instagram, which is where he publishes his videos.

11. Sneakerboy

Sneakerboy produces branded video content. Sneakerboy's video series includes content about new products, product demos, and customer testimonials. The earliest episode was produced on January 5, 2019. The brand has 254,000 followers on Instagram, which is where it publishes its videos.

12. Nick DePaula

Nick DePaula produces branded video content. Nick DePaula's video series includes content about new shoe products and footage of athletes wearing shoes. The earliest episode was produced on September 8, 2016. Nick has 39,600 followers on Instagram, which is where he publishes his videos.
Sources
Sources

From Part 01