Sneaker Culture 4

Part

of two

Part

Sneaker Culture 3A

 Solecollector, Kicksonfire, Highsnobiety, The Drop Date, Virgil Abloh, Qias Omar, Jacques Slade, Aleali May, Footwear News, Hypebeast, Complex, Sneakernews, Sneakersnstuff, Sneaker Bar Detroit and Nice Kicks all produce branded video content or in some cases Netflix-style video series. In rows 2-16 and columns C-G of the attached spreadsheet.

SUMMARY OF FINDINGSBased on our findings, Kicksonfire, Highsnobiety, Virgil Abloh, Qias Omar, Sneakersnstuff, and Sneaker Bar Detroit produce branded video content only. Solecollector, and Complex produce Netflix-style video series only. While the others produce a mix of both types of content.

Our findings have been captured in detail in the attached spreadsheet.

Part

of two

Part

Sneaker Culture 4A

Of the companies/individuals listed in rows 17-31 of the attached spreadsheet, only the following three do not produce videos: Sneaker Shouts, Sneakerhead, and Just Fresh Kicks. The requested information about the companies/individuals are included in the attached spreadsheet. Below is an explanation of our research methodology and our research findings of the video content. 
METHODOLOGY
As stated above, the three companies that don't produce video content among those listed in rows 17-31 of the attached spreadsheet are Sneaker Shouts, Sneakerhead, and Just Fresh Kicks. We determined that those companies don't produce video content through three research strategies. First, we looked at each company's website. However, there was no video content included on any of the sites. Second, we utilized YouTube and looked up each company to see if they have a channel on the site. However, none of them have a YouTube channel. For our third strategy, we utilized Instagram and looked up each of their pages. Once on their pages, we looked through the posts to see if there were any videos. However, there were no videos posted by any of those brands, but instead there were just photos posted. Accordingly, we entered N/A in the spreadsheet for those brands. 
COMPANIES & INDIVIDUALS PRODUCING VIDEO CONTENT
Sneaker Freaker  Sneaker Freaker produces branded video content. Sneaker Freaker's video series includes content involving product demos, video of how shoes are made, an interview with a shoe designer, and shoe events. The earliest episode was produced on May 19, 2014. The brand's 12 videos have a combined total of 17,169 views, which we calculated by adding up the views of the videos on YouTube (633 + 383 + 79 + 8,500 + 298 + 223 + 1,400 + 1,800 + 145 + 534 + 374 + 2,800).  
Sole Mate Sneakers  Sole Mate Sneakers produces branded video content. Sole Mate Sneakers' video series includes content about the company, new shoe product launches, and shoe product demos. The earliest episode was produced on January 31, 2017. The brand's nine videos have a combined total of 7,019 views, which we calculated by adding up the views of the brand's videos published on YouTube (18 + 14 + 64 + 70 + 6,500 + 46 + 149 + 131 + 27). 
Sneakers.fr  Sneakers.fr produces a Netflix-style video series. Sneakers.fr's video series includes content involving corporate partnerships, interviews, a shoe factory tour, and shoe product demos. The earliest episode was produced on March 2, 2012. The brand has 573 subscribers on YouTube. 
The Shoe Game  The Shoe Game produces branded video content. The Shoe Game's video series includes content about new shoes and shoe product demos. The earliest episode was produced on September 21, 2017. The brand has 147,000 followers on Instagram, which is where the brand publishes its videos. 
WearTesters  WearTesters produces branded video content. WearTesters' video series includes content about shoe product demos, new shoe products, and shoe reviews. The earliest episode was produced on April 21, 2009. The brand has 398,939 YouTube subscribers. 
Sneakers Magazine  Sneakers Magazine produces a Netflix-style video series. Sneakers Magazine's video series is titled "My Crew Is My Fam." There are four episodes that are part of the video series, each of which feature a different person and his respective story involving shoes. The earliest episode was produced on October 18, 2018. The brand has 83,500 followers on Instagram, which is where the brand publishes its video series.
EU Kicks EU Kicks produces a Netflix-style video series. EU Kicks' video series includes content involving celebrity and athlete interviews, corporate partnerships, and new product demos. The earliest episode was produced on July 25, 2009. The brand has 1,221 YouTube subscribers. 
Ray Polanco Jr.  Ray Polanco Jr. produces branded video content. Ray Polanco Jr.'s video series includes content about new product launches, demos, and tips about shoes. The earliest episode was produced on July 3, 2015. Ray has 3,549 YouTube subscribers. 
Yu-Ming Wu  Yu-Ming Wu produces branded video content. Yu-Ming Wu's video series includes content about new shoe product demos. The earliest episode was produced on December 31, 2013. Yu has 35,200 followers on Instagram, which is where he publishes his videos. 
Oscar Castillo  Oscar Castillo produces branded video content. Oscar Castillo's video series includes content showing athletes wearing certain shoes, videos showing Oscar at work as a photographer, and shoe demos. The earliest episode was produced on August 28, 2017. Oscar has 16,400 followers on Instagram, which is where he publishes his videos. 
Sneakerboy  Sneakerboy produces branded video content. Sneakerboy's video series includes content about new products, product demos, and customer testimonials. The earliest episode was produced on January 5, 2019. The brand has 254,000 followers on Instagram, which is where it publishes its videos. 
Nick DePaula  Nick DePaula produces branded video content. Nick DePaula's video series includes content about new shoe products and footage of athletes wearing shoes. The earliest episode was produced on September 8, 2016. Nick has 39,600 followers on Instagram, which is where he publishes his videos. 

Wonder

Sneaker Culture 4

Delivered April 16th, 2019. Contributors: ChristianN, Josh T. and 2 others

Sneaker Culture 3A

SUMMARY OF FINDINGS

Sneaker Culture 4A

METHODOLOGY

COMPANIES & INDIVIDUALS PRODUCING VIDEO CONTENT

1. Sneaker Freaker

2. Sole Mate Sneakers

3. Sneakers.fr

4. The Shoe Game

5. WearTesters

6. Sneakers Magazine

7. EU Kicks

8. Ray Polanco Jr.

9. Yu-Ming Wu

10. Oscar Castillo

11. Sneakerboy

12. Nick DePaula

From Part 01

Sneaker Culture Updated

Watch ‘Full Size Run,’ Our New Sneaker-Themed Talk Show

DJ Clark Kent Shuts Down “Sneaker Culture” | Full Size Run

DJ Clark Kent (@djclarkkent) • Instagram photos and videos

Full Size Run (@fullsizerunshow) | Twitter

Sneakers In 4K • Page 4 of 4 • KicksOnFire.com

KicksOnFirecom

Vans Launches ComfyCush Era With the Help of Lil Wayne

How to Lace Your Sneakers Three Different Ways: The Ultimate Guide

Highsnobiety

The Drop Date

@virgilabloh on Instagram: “handwritten helvetica”

QrewTV

Jacques Slade

HYPEBEAST TV

Aleali (uh•lay•lee) on Instagram: “The beginning🖤Made for my game. Inspired by her game🕊One day till the “Court Lux” pack launches😭 @jumpman23 @mooremaya #jordanwomen Release…”

Complex

Aleali (uh•lay•lee) on Instagram: “#natureamplified #nike”

The Nike Air Force 1 that was voted the greatest of all-time | Beyond The Box

Footwear News

Sneakersnstuff

The Sneaker Box Podcast - Sneaker Bar Detroit

Nice Kicks

From Part 02

Sole Mate Sneakers

SNKRS

TheShoeGame.com (@theshoegame) • Instagram photos and videos

WearTesters

Yu-Ming Wu (@mryumingwu) • Instagram photos and videos

Sole Mate Sneakers Earliest Video

Sneaker Freaker Earliest Video

Sneakers.fr Earliest Video

The Shoe Game Earliest Video

Weartesters Earliest Video

Sneakers Magazine (@sneakersmag) • Instagram photos and videos

Sneakers Magazine Earliest Video

eukicks

EUKicks Earliest Video

Ray Polanco Jr

Ray Polanco Earliest Video

Yu-Ming Wu Earliest Video

Oscar Castillo (@oscar_castillo) • Instagram photos and videos

Sneaker Culture Updated

Oscar Earliest Video

Sneakerboy Earliest Video

Sneaker Freaker Magazine YouTube

SNEAKERBOY® (@sneakerboy) • Instagram photos and videos

Nick DePaula (@nickdepaula) • Instagram photos and videos

Nick DePaula Earliest Video

Delivered April 16th, 2019. Contributors: ChristianN, Josh T. and