SMB Software and Service Providers - Marketing
Hubspot, Infusionsoft, and MailChimp are the top three marketing software or service providers used by SMBs based on the average monthly visitors in the past six months.
Below you will find a deep dive of my methodology and findings.
METHODOLOGY AND finDings
There are numerous marketing automation tools and service providers out there, thus, deciphering the top 2 or 3 requires a rigorous benchmarking mechanism. In this regard, I could not find an explicit report that ranks the top three marketing automation tools or providers for SMBs based on quantitative data. Most lists rank them based on popularity, ease of use and understanding, budget, simple automation, etc.
Therefore, to answer your request, first, I examined a couple of reports about the top marketing automation tools for SMB's by leading business magazines such as Forbes, the Entrepreneur and OnlineFinance. From these websites, I found quite a number of tools and software providers ranked among the top. While the information provided was not enough to fully answer your request, I decided to examine those that focus more on SMBs, and then benchmarked them against monthly user engagement in order to provide a ranking. For this endeavor, I used SimilarWeb to find the average total monthly visitors for each website.
Below is an overview of each site's average monthly usage and engagement traffic.
Infusionsoft — 48,560,000 visitors
MailChimp — 43,670,000 visitors
Hubspot — 30,560,000 visitors
According to their ‘About Us’ page, infusionsoft, unlike any other software company, solely focuses on small businesses. They claim to accelerate SMBs growth through technology, sales and marketing strategy, and a community of marketing experts. Their integrated sales and marketing tools fuse marketing automation, CRM, payments solutions and e-commerce with a wide range of apps, integrations and partners. According to SimilarWeb, in the past six months, infusionsoft has had an average of 48,560,000 monthly visitors.
According to their site, MailChimp is a leading global marketing automation platform supporting millions of customers (small e-commerce shops to giant online retailers) to find and engage their customers and grow their brand. MailChimp integrates with other powerful solutions such as Google analytics to track results for every campaign, instapage for collecting leads from landing pages, WordPress for leveraging content management system (CMS), etc. SimilarWeb notes that MailChimp has had a monthly average of 43,670,000 visitors in the past six months.
Hubspot is a leading all-in-one inbound marketing and sales platform helping businesses (small and large) attract customers, convert leads, and close customers. With over 41,500 customers globally, Hubspot features an Ad software, social media software, SEO software, content optimization system, and blog software for increasing traffic. It also includes tools for connecting, closing and managing leads. The company has worked with many SMBs such as Brightgauge, Spinweb, Penguin Strategies, Element Three, Cogentys, etc. According to SimilarWeb, Hubspot has had in the past six months an average of 30,560,000 monthly visitors.
In conclusion, Hubspot, Infusionsoft, and MailChimp are the top three marketing software or service providers used by SMBs based on the average monthly visitors in the past six months.