SMB International Banking Analysis

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01
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Part
01

SMB Banking Audit - Creative Examples (FX) 1

Foreign exchange banks are actively using creative advertising on their websites as well as social media accounts to attract business.
  • Examples of creative content used on HiFX's website can be found on Slide 58 and Slide 59.
  • Examples of creative content used on Transferwise's social media account can be found on Slide 41 and Slide 42.
  • Examples of creative content used on Revolut's website and social media account can be found on Slide 50 and Slide 51.
A comprehensive overview of other examples of creative content can be found on the attached presentation.



Part
02
of three
Part
02

SMB Banking Audit - Creative Examples (FX) 2

Foreign exchange rate fluctuations can have a serious impact on a business especially if that business is an SMB. Over the years, banks like PNC, RBS and BMO Harris Brown have developed solutions to help reduce the risks for businesses around the world. More details about those services, have been provided below and the creatives used to advertise them, have been added to the attached presentation document.

PNC

RBS

  • RBS offers FX hedging solutions to businesses or organizations that import or export, have foreign currency accounts, send or receive international payments, etc.
  • These services revolve around managing foreign exchange risk and are provided either via phone or via their e-commerce platform.
  • The creative used for advertising this service is available on slide 31

BMO Harris Brown

  • BMO offers a multi-account service to businesses, enabling them to do business at an international level, without worrying about managing the changes in currencies.
  • Businesses have the possibility to open accounts and do transactions in multiple currencies.
  • It also enables businesses, to save money on collecting and making payments in foreign currencies as well as to monitor their transactions online.
  • The creative used for advertising this service is available on slide 36
Part
03
of three
Part
03

SMB Banking Audit - Creative Examples (FX) 3

Foreign exchange rate fluctuations can be detrimental to a business' success. This is especially true for SMBs. Over the years, banks like Bank of America, JPMorgan Chase and HSBC have introduced solutions to help reduce that risk to business owners around the world, those are services like AutoFX, FX Wires and Get Rate. More in depth details about those services have been provided below along with some creatives used for advertising them are included in the attached presentation.

Bank of America

  • AutoFX, introduced by Bank of America, is a solution for financial institutions to automate foreign exchanges happening in the inter-bank payment system.
  • It makes it easier for SMBs to make cross-border payments in a timely and effective manner.
  • The service has been updated in October 2018 to include new data analytic capabilities in order to make settlements faster, cheaper and more secure.
  • The creative for advertising the service has been added on slide 10.

JPMorgan Chase

  • FX Wires, like the name suggests, has been introduced by JPMorgan Chase to facilitate cross-border payments for SMBs.
  • The service offers the ability to lock in exchange rates and thus, protect from FX exchange rate fluctuations.
  • The creative for advertising the service has been added on slide 15.

HSBC

  • HSBC offers SMBs, a free online foreign currency payments service named 'Get Rate'.
  • 'Get Rate' offers SMBs, real-time competitive FX rates through the internet without the need of an intermediary.
  • 'Get Rate' is available through the HSBCnet network.
  • The creative for advertising the service has been added on slide 5.




Sources
Sources