Smart Phone Users - Location Services for Apps

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Smart Phone Users - Location Services for Apps

Smartphone users have the option of keeping their location services “always on”. For example, in the United States it is determined that 31.09% of iOS users have their location set to always on and that 90% of smartphone users have their smartphone's location services function set to “on.” In addition, it is found that the average amount of apps that users always leave their location services on is estimated at two.

Percentage of ios users with location services always on

In the United States, it is determined that 31.09% of iOS users have their location services set to a constant “on.” The number is calculated by first obtaining the US population figure. According to the US Census Bureau, the population of the US in 2016 was 322,762,018. Next is determining how many of the population own a cell phone, which, according to a pew research study, is 95% of the population. The resulting calculation is (95 * 322,762,018 / 100) signifying that 306,623,917 US individuals own a cell phone of some kind. Comscore indicates that 81% of people with a cell phone have a smartphone, meaning that 248,365,373 people use smartphones in the US (81 * 306,623,917 /100).

In order to find the total number of iOS only users, it is imperative to find out what percentage of US individuals use an iPhone. Unfortunately, the data does not provide an exact number of iOS only users Although, considering how difficult it is to emulate iOS on other platforms, reference “Can You Run iPhone Apps on Android and Windows?”, the statistics are confirmed. It is discovered that 85.8 million people use iPhones in the US. Thus, the number of iPhone users amongst US smartphone users is calculated as a percentage, 85,800,000 of 306,623,917 (85,800,000 / 306,623,917 * 100) equals 27.98%.

A Pew Research report indicates that 90% of individuals keep their location services set to a constant “on.” Using this number, the quantity of iOS users who have their phone’s location services always on is calculated: 90% of iPhone users (90 * 85,800,000 / 100), equals 77,220,000 iPhone users. To calculate the percentage of iPhone users that keep their location services always on among all smartphone users, the following calculation is used: 31.09%=77,220,000 / 248,365,372.95 * 100.

Number of apps with location services always on

For this part of our study, we had trouble differentiating between smartphone users and iOS users, as the data was unavailable. A study released by Skyhook Wireless indicates there is a disconnect in smartphone user’s location services. While 83% of individuals said they believe location services are “crucial” in their mobile experience, Skyhook found that over half of users had geo signals turned off on their weather and navigation apps. Skyhook states that a measly 16% of people have location services turned on when they use a news app. A small 38% of people said that they had shared their location with social networking apps.

Research Now states that 47% of people who use navigation apps and roughly one-third of weather app users have location services off. Thus, 53% of those who use navigation apps always keep their location on, and roughly 66.67% of weather app users have their location services on. On average individuals keep their navigation apps and weather apps on "always on" mode. Our estimated average number of apps for which users keep their location services on for is two, since the data suggests that navigation and weather apps generally have location services left on.

conclusion

Using research done by the Pew Research Center, US Census Bureau, and other independent sources, it is determined that in the United States, 31.09% of iOS users among smartphone users have their location on always on and 90% have their smartphones location services function set “on.” In addition, statistics reported by Skyhook Wireless and Research Now indicate that the average number of apps that users always leave their location services on for is an estimated two.
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