Top Small Creative And Branding Companies: Part 1
While extensive research revealed there is limited information available publicly to fully address the question, we've used the available data to pull together the following key findings: WPP Plc, Interpublic Group of Companies Inc., Omnicom Group's, BBDO’s, and Ariel Group are some top US and UK based creative and branding holding companies.
We began by searching government websites, third-party industries reports and company’s websites for information regarding small creative and branding holding companies. Unfortunately, there were no companies from our findings that fall within the scope of the request after combing through Craft, D&B Hoover, and Business Insider. Majority of the companies we were able to find were large companies branding holding companies whose EBITDA falls above $25 million. Our research team went further by sourcing for companies annual reports; the result of this strategy was not successful as most of these companies were privately held and has not made their annual reports public.
Next, we combed holding companies' database; for the most part, the result from this strategy was referencing result were already have. The list of holding companies from this database were large companies. We were able to check for the companies EBITDA using stockrow.com; none of the companies fall within the EBITDA of $5 million to $25 million.
Following the unavailability of relevant reports regarding the top US or UK-based small creative and branding holding companies utilizing the previous strategies, we resorted to paywall sources for information on small creative and branding holding companies. This strategy was not successful as we were unable to unearth any paywall sources that report small branding holding companies in the United States.
Omnicom Group's was founded in 1986; the company headquarters is located in New York, New York. Omnicom Group, Inc. is a holding company, which engages in the management, provision of advertising agencies, and branding and research offering through its Brand Consulting Group. The company is an effective holding company that offers digital and creative services business.
COMPANY EBITDA: The Company has EBITDA of $679 million in 2018.
EMPLOYEE COUNT: Omnicom Group has 62 employees.
TOTAL DEBT: $4,892 million in 2017.
TOTAL ASSETS: $24,617 million in 2017.
WPP is a public company founded in 1985 in London, England. The company is an advertising and public relations firm that provides media investment management, healthcare communications and branding services. Its advertising agency networks, are Grey Worldwide, JWT, Ogilvy & Mather, and Young & Rubicam, they offer creative campaign development and brand management services.
COMPANY EBITDA: WPP Plc has EBITDA of $3,086 million in 2017.
EMPLOYEE COUNT: WPP Plc has 124,930 employees.
TOTAL DEBT: -$9,290 million in 2017.
TOTAL ASSETS: $20,490 million in 2017.
Interpublic Group Of Companies Inc.
The Interpublic Group Of Companies Inc. was founded in 1902; the company headquarters is located in New York. IPG’s is one of the world's largest advertising and marketing services firm that offers consumer advertising, digital marketing, communications planning and media buying. The flagship creative agencies are McCann World group and Lowe & Partners.
COMPANY WEBSITE [S15]
COMPANY EBITDA: In 2018, the company has EBITDA of $1,144 million. [S19]
EMPLOYEE COUNT: 175 employees. [S16]
TOTAL DEBT: $3,734 million in 2018. [S19]
TOTAL ASSETS: $15,620 million in 2018.[S19]
BBDO Worldwide Inc.
BBDO is a media conglomerate of Omnicom Group. BBDO Worldwide provides campaign planning and management services, as well as other brand promotion services.
COMPANY EBITDA: N/A
EMPLOYEE COUNT: 10,000 employees.
TOTAL DEBT: N/A
TOTAL ASSET: N/A
COMPANY EBITDA: N/A
EMPLOYEE COUNT: 30 employees.