Market Size: Muscle Cream in Quebec

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What is the size of quebec market for muscle cream

Approximately 1 million people in the province of Quebec, Canada are potential buyers of muscle cream. These people are likely sufferers of a disorder known as the musculoskeletal disorder affecting 4.5 million Canadians.
After an in-depth research, I determined that there are no preexisting sources providing the market size of muscle cream in the province of Quebec or Canada generally. Also, statistics on muscle cream in Quebec or Canada was either limited or insufficient (under paywall) in addressing this question. I however established that a muscle cream is a type of topical or analgesic pain relief product. Because of these limitations, my search took a nationwide view, assuming what happens in Canada is likely happening in Quebec. Therefore, the analysis below profiles the topical/analgesic pain relief market in Canada, the trends and other statistics. Aside from these, I found sources that enabled me to triangulate the market size for muscle cream in the province of Quebec, Canada.
According to Statistic Canada, musculoskeletal disorder or repetitive strain injury affects about 15% of Canadians (4.5 million people). Musculoskeletal disorders are injuries or disorders that affect the movement of the body or its musculoskeletal system (i.e. Tendons, muscles, joints, nerves, shoulder discs, hands, blood vessels, etc.).
WebMD recommends the use of topical pain relief: creams, rubs, and sprays, also called analgesic creams, rubs, and sprays to offer relief. “Topical painkillers, or analgesics, are sprayed on or rubbed into the skin over painful muscles or joints.”
In Canada, muscle pain from sports and physical activities is on the rise. One reason is that baby boomers fill they need to pursue their youthful side hence engaging in strenuous activities. Topical analgesics such as RUB·A535 cream, sold in Quebec, “can relieve muscle pain by means of a counter-irritant action.”

Market overview

The global analgesics market is forecast to reach $26.4 billion by 2022 with North America continuing its lead in market share. The U.S., followed by Canada occupies the major market share close to 90.0% of the North American market.


The analgesics market in Canada is segmented by type (oral and topical). In 2017, topical analgesics (creams, gels, and sprays) posted the fastest growth in retail sales. The aging population remained the key driver of demand for analgesics products. However, despite the aging population trend, demand for these products is expected to decline as consumers are increasingly aware of the side effects. Consumers are willing “to pay a premium for trusted brand names to ensure effectiveness.” The key players in this market are Wyeth Consumer Healthcare, McNeil Consumer Healthcare, and Bayer.
Companies in Canada are breaking the status quo by launching solutions to address multiple symptoms “such as migraines, arthritis, menstrual pain and cardiovascular benefits.”
The use of transdermal products is an emerging trend in the topical painkillers market. Unlike topical medications applied to the skin, transdermal compounds are designed to “penetrate through the skin layer and exert their effects on deeper or more distant tissues” once applied to the skin.
According to Chris Schnarr, President at Delivra Corp; Delivra is a major manufacturer of muscle cream in Canada with a national distribution network reaching Quebec, the global transdermal market is valued at $40-billion.


Over 35 million people live in Canada. However, roughly 8 million people live in the province of Quebec, below the Canadian average.
If around 4.5 million Canadians are suffering from muscle pain, then 4.5 million divided by 35 million multiplied by 8 million will give us the people suffering from muscle pain in the province of Quebec, Canada. These individuals can be seen as potential buyers of muscle cream in Quebec. Therefore, the market size for muscle cream in this province is approximately 1 million people (i.e. (4.5*8)/35)
In conclusion, the research above comprehensively explains how I arrived at the size of Quebec’s market for muscle cream. Despite a limitation of resources, mostly under the paywall, to address this question, I could extrapolate those likely to buy muscle cream in that market. The market size for muscle cream in the province of Quebec, Canada is triangulated to be 1 million people. Additionally, I provided other helpful insights or statistics to help you achieve your goal.

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