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What is the size of the market of website creation? Including both the service sold to create website and cost of platforms/technology (such as wordpress or wix).
Hello! Thank you for your request to determine the market size of website creation. The short version is that the global market size of website creation is an estimated $54.92 billion. The global market size for website creation services is an estimated $46.54 billion. The market size for website creation platforms/technology is an estimated $8.38 billion.
METHODOLOGY
My colleague and I have scoured the Internet for articles, papers and statistics related to this subject.
Please note that, since there are an enormous amount of developers and platforms available, information on this subject is tremendously fractured. In order to answer this request, the most recent available data was used and triangulated in order to provide an estimate of the required numbers.
Since the market is so dramatically fractured, it is safe to assume that market share should be fairly indicative of share of revenue, therefore these data points will be used in estimating the current market size.
FINDINGS
According to the CIA World Fact Book, the US accounted for 505,000,000 websites out of the global 903,909,315, this would mean that the US has a market share of:
505,000,000/903,909,315 * 100 = 55.87% of all websites in the world. Although this is not the most recent data available it does denote the market share if the US, which is needed in estimating the market size.
According to IBISWorld, web design services in the US had a market size of $26 billion in 2016. If we now apply the market share of 55.87%, as calculated above, we can estimate the global market size for website design/development in 2016 to be:
26/0.5587 = an estimated $46.54 billion.
Although Wordpress hold that largest market share in website creation platforms, it does not release data about revenue, Wix on the other-hand does. From Datanyze, as of 5 March 2017, Wix has a 3.46% market share. According the full year 2016 report by Wix, in 2016 the company recorded revenue of $290.103 million. From this we can estimate the market size for website creation platforms to be:
290.103/0.0346 = an estimated $8,384.479 million.
From this we see that the global market size for website creation is (46.54+8.38) an estimated $54.92 billion. With Services accounting for $46.54 billion and platforms/technology for $8.38 billion.
CONCLUSION
To wrap it up, the global market size of website creation is an estimated $54.92 billion. The global market size for website creation services is an estimated $46.54 billion. The market size for website creation platforms/technology is an estimated $8.38 billion.
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