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The is the size of the market of drag-and-drop wordpress theme builders?
Hi! Thank you for your question about the size of the market of drag-and-drop WordPress theme builders.
In short, the approximate market size of the drag-and-drop WordPress theme builders is $4.62 million and the largest player, BeaverBuilder, for these has a revenue of $485.2K i.e. 10.5% of the market share. I have provided a deep dive of my findings below.
MARKET SIZE
From the previous request, we already know that a triangulation of the WordPress theme market is $50 million and is projected to reach $192.5 million by 2017. The market is dominated by ThemeForest, a theme marketplace, which holds 72% of the market. ThemeForest currently holds 9,732 WordPress themes in general. Out of these, 240 are drag and drop builders i.e. 2.4% (240/9732). The total sales of ThemeForest WordPress themes in 2017 are estimated to be $138.6 million. Assuming the drag and drop builders to be priced at least as much as the general themes, we can take the same proportion to apply to the total sales.
Therefore, sales of drag and drop builders in 2017 can be estimated to be 2.4% of total sales of ThemeForest i.e. 2.4% * $138.6 million = $3.3 million. Since ThemeForest is a leader in this area with 72% of the market share. The total market size of drag and drop builders in 2017 can be estimated as $3.3 million / 72% = $4.62 million.
Comparing the traffic of the website for the top 5 drag and drop builders reveals that BeaverBuilder is the largest one (the only other competitor with a similar level of traffic sells multiple products, not just the builder themes). Further, BeaverBuilder targets clients who are looking to produce a significant number of websites. Owler estimates the annual revenue for the company at $485.2K. This results in BeaverBuilder holding $485.2K/$4.62 million = 10.5% of the market share.
CONCLUSION
To conclude, the approximate market size of the drag-and-drop WordPress theme builders is $4.62 million and the largest player, BeaverBuilder, for these has a revenue of $485.2K i.e. 10.5% of the market share.
I hope the research is useful. Thank you for using Wonder. Please let us know if we can help with anything else!