Singapore Social Media Use

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Social Media Use - Singapore

Approximately 87% of internet users in Singapore use YouTube. On the other hand, approximately 54.97% of users around the world use YouTube. The five most active social networking platforms in Singapore are YouTube, WhatsApp, Facebook, Instagram, and Facebook Messenger.

POPULAR SOCIAL MEDIA PLATFORMS IN SINGAPORE

  • Approximately 87% of internet users in Singapore use YouTube.
  • On the other hand, the percentage of internet users who use WhatsApp in the country is 86%.
  • In addition, 82% of internet users in Singapore use Facebook.
  • Fifty-nine percent of people in Singapore use Instagram.
  • The Facebook Messenger App is used by 52% of people in the country.

POPULAR SOCIAL MEDIA PLATFORMS GLOBALLY

  • Approximately 54.97% of global active internet users use Facebook.
  • Conversely, about 46.19% of global internet users use YouTube.
  • In addition, the global percentage of active users of WhatsApp is 36.95%.
  • About 30.02% of internet users use Facebook Messenger.
  • In addition, 23.09% of internet users in the world use Instagram.

SOCIAL MEDIA USE IN SINGAPORE

GLOBAL SOCIAL MEDIA USAGE

RESEARCH STRATEGY

We determined the percentage of users in popular social media platforms as shown below.

Number of active internet users globally = 4.33 billion
Number of Facebook users: 2.38/4.33*100 = 54.97%
Number of YouTube users: 2/4.33*100 = 46.19%
Number of WhatsApp users: 1.6/4.33*100 = 36.95%
Number of Instagram users: 1/4.33*100 = 23.09%
Number of Facebook Messenger users: 1.3/4.33*100 = 30.02%

It is noteworthy that we only found limited information on how people used the social media channels mentioned in this brief. We looked through industry sites, such as Broadcasting Cable, Sprout Social, and TNS Global. However, these sites provided information on user statistics. We further looked at statistical portals, such as Statista and App Annie but to no avail. These sites only provided information about usage statistics. Finally, we looked at social media events and conferences, such as Social Fresh, Social Media Strategies Summit, and Social Media Marketing World but to no avail. Instead, these conferences focused on advertising and marketing strategies on social media. For these reasons, we made the assumption that information regarding how people used social media was not available in the public domain.

Sources
Sources