Professional Background

• Simas Didzbalis is the CEO and founder of Fortivitum and also acts as the business developement manager at the company. He has been working at the company since September 2018.
• He is also the CEO and founder of Signumus MB, a company offering consulting services in business strategy, manufacturing process, and taxes. Simas Didzbalis founded the company in July 2013.

Educational Background

• Simas Didzbalis has a Bachelors Degree in Process Management from the University of Pennsylvania Law School. He attended the institution from 2011 to 2014.

Social Media

• Didzbalis has 258 followers on Instagram.
• He has 235 followers on LinkedIn.
• On Facebook, he has 82 followers.
• Simas Didzbalis loves boxing and swimming and often takes time off to practice and attend boxing events.
• On Instagram and Facebook, he frequently posts about Fortivitum; marketing the company's products.
• On Instagram, he makes an average of 4 posts per month.
• He lives in Vilnius, Lithuania.

Business Information

• His search for laboratories that could custom-build spray supplements and vitamins took him to the U.S. to find a team of scientist that has built and improved the innovation for spray and vitamin liquefaction for years.

• He maintains that a good concept for a life science company must be made up of several components: first, the product or service being produced must not only stick out, but must also be effective, reliable and constantly improving.
• His mission for founding the company is to help people, both children, adults and seniors, by providing the best vitamin supplements on the market for their vitamin needs.

Company Overview

• Fortivitum was founded in 2016.
• The company is headquartered in Dublin, Drumcondra, Ireland.
• The company has 21 employees and estimated revenue of $4 million. 

Value Proposition

• Fortivitum claims to have developed the "cleanest vitamin D3 formula on the market for personal use".
• The company's products are scientifically proven.
• Fortivitum products are a natural source of energy that helps to maintain a healthy metabolism, reduce stress, improve mood and concentration.

Key Leadership

• Simas Didzbalis is the founder and business development manager at Fortivitum.
• Akvile Vaskeleviciene is the sales manager at the company.
• Justas Vėžys is a member of the advisory board at Fortivitum.
• Rolandas Pulauskas is a member of the advisory board at Fortivitum.
• Sonis Vaičiūnas is the company's marketer.

Competitive Advantage

• Fortivitum offers products that are of the highest quality, have immediate effects and are safe for consumption.
• The company's spray technology guarantees up to 93% vitamin uptake.
• The company claims to produce the best quality vitamins, minerals and herbal extracts. It does not use artificial colors or flavors in its products. The flavors used are natural mints or fruits.
• Fortivitum offers the best concentration and absorption rates of oral spray supplements in the market. Compared to their competitors, Fortivitum products does not contain oil-based active ingredients.

Growth

• The company currently plans to expand to the U.S. and have already submitted a request to open an American branch.
• According to the founder, Simas Didzbalis, he plans to build a laboratory in Lithuania and collaborate with scientists to develop new technologies.
• Fortivitum began their operation in Ireland and expanded its operations to Lithuania in 2017.
• To make the products easily accessible to customers, the company opened an e-shop. 
• Fortivitum products were first sold at the Valerian Pharmacy and later made available online via Amazon.

Consumer Perception

• From customer reviews published on the company website and articles by customers about the product. Fortivitum products generally have positive reviews from customers. The brand has a 5/5 star-ratings based on reviews from consumers.
• One consumer stated that Fortivitum products are the best immunity enhancement measures.
• Another consumer stated that "I am 100% Happy with FortiVitum Vitamin Spray, Very Easy to Use, Tastes Good."
• One company, The Physiotherapy Clinic, acknowledges the efficiency of the Fortivitum vitamins and also recommends their clients to use the products.

Simas Didzbalis Role at Fortivitum

• At Fortivitum, he is responsible for maintaining tasks and processes to develop and implement growth opportunities within and between organizations, and creating long-term value from customers, markets, and relationships for Fortivitum.
• As a business development manager at the company, Simas is responsible for planning, overseeing new marketing initiatives and establishing relationships with potential clients.
• He is also in charge of training staffs and supporting team members to develop their skills.

Research Strategy