City Sightseeing - SWOT Analysis
Operating a sophisticated online booking system, the ability to work with local bus operators through a franchise model, "the synonymous red and yellow branding on double-deck open-top buses," and more, are some strengths of City Sightseeing.
- City Sightseeing has over 100 locations worldwide spanning across six of the seven continents. This strength allows the tour bus operator to offer services to tourists and visitors to some of the world’s top destinations.
- The operator's brand is unique to its competitors, as pertains to the design of its tour buses. The buses, "purpose-built low-floor open-top double-deck, have synonymous red and yellow branding."
- City Sightseeing has a sophisticated online booking system that allows visitors to book some of the world’s top destinations at their ease and comfort.
- The City Sightseeing (CS) growth is the result of the business model in place - the franchise model which is "a combination of local bus operators introducing the brand, the re-branding of existing open-top tours or new business start-ups." This allows the local operators to introduce the right infrastructure to suit their locality while receiving full support from CS.
- Safety concerns have been raised regarding City Sightseeing tours. In 2015, the US officials investigated the tour operator after certain irregularities were discovered, and a major crash occurred.
- The average wait time for City Sightseeing buses is 30 minutes. From different customer reviews, it appears this is a lengthy period to wait. According to one customer, Anne Glancy, "very long waits for buses," Guido, another customer, says, "too long and time-consuming."
- There is an opportunity for City Sightseeing to reach and attract new customers in new locations, spreading the risk of doing business. The operator planned to attract new customers (tourists and visitors) in new destinations, "including Beirut in Lebanon; Seoul in South Korea; and Larnaca and Ayia Napa in Cyprus," in 2019.
- City Sightseeing also has the ability to open additional destinations and expand internationally. For example, they are working to "launch other new operations in South East Asia, South America, and North America" in the future.
- There's an opportunity for City Sightseeing to form affiliated relationships with similar travel brands at different locations to serve their customers better, "speed brand and product recognition, and deliver substantial new revenue." Currently, the tour operator has partnered with Discover the World, Toronto Waterfront Festival, Star Coach Services, Hilton, Moose Travel Network, and more.
- Different regulations for different regions and their changes can impact the City Sightseeing business. Since the operator focuses on offering tour buses around the world, this constitutes to obtaining proper licenses or regulatory clearance before operation and paying the required tax. Some of these laws could be very stiff, thus hindering entry into certain markets.
- Customer reviews are powerful marketing tactics for the service sector, especially the tourism and travel industry. Negative reviews can, therefore, harm City Sightseeing reputation, leading to potential customers trusting the business less. For example, in Trust Pilot; a review site, City Sightseeing has a rating of 3.6 out 5, from 6,819 customer reviews.