Sharing Customer Testimonials - Best Practices
Additional best practices in sharing or promoting customer testimonials include using real customer testimonials and using names and photos.
Best Practice #1: Use Real Customer Testimonials
- Companies should use real customer testimonials and avoid making up fake reviews/testimonials.
- The benefit of using real customer testimonials include building trust, establishing credibility, and building a good brand reputation.
- According to TrustPilot, authentic testimonials with a mix of sentiments can help the brand come out as open and transparent.
- According to Spectoos, "the more authentic the testimonial, the more trustworthy it is". Authentic testimonials should have reviews that are both positive and negative.
- According to G2, "68% of customers trust reviews more when they see a mix of good and bad reviews".
- According to TrustPulse, "82% of users specifically seek out negative customer reviews".
Best Practice #2: Use Names And Photos
- Effective testimonials should include the full names of the person and their photo.
- The benefit of including full names and photos accelerates trust-building and enables customers to connect more easily with the experiences and stories being shared.
- According to Spectoos, "testimonials that include a photo of the reviewer instantly make the reader trust the review more".
- Adding a photo to a testimonial "puts a face to a name and a statement, making it all the more real, credible, and personal".
We started by searching through blogs and publications relating to customer testimonials. Our primary focus was on best practices in sharing or promoting customer testimonials. In compiling this information, we examined case studies, professional tips, and opinions of experts.
After finding a large list of articles and blogs with information on customer testimonials, we sorted out these articles and blogs in terms of relevance and consistency. We then listed out the most common and repeatedly mentioned across trusted sources.