SEO Best Practices, Part 1
Best practices for Search Engine Optimization (SEO) for consultancies are targeting Latent Semantic Indexing (LSI) keywords, creating authentic and exceptional content, and building an organized hierarchy. These findings are also presented in the attached Google document.
Targeting LSI keywords
- LSI keywords do not directly impact the search rankings. However, taking time to meticulously choose LSI keywords can help in covering necessary information related to the keywords and phrases you originally targeted.
- The goal is to incorporate them in a natural, conversational way. LSI keywords can help website visitors find the answers they need if utilized properly, as well as help Google better understand the content created.
Create authentic and exceptional content
- The best strategy for content creating is that you need to create a content that solves a problem, content that moves, motivates, and connects with people.
- Content strategy in SEO is limited to answering a query and getting users to the page, it also involves the use of language to engage users and guide them to the next action.
Build an organized hierarchy
- All websites are comprised of a topic hierarchy that is designed to communicate to users and search engines the purpose of each section of the site.
- The best way to optimize hierarchy is by conducting user research to see what customers are searching for, using exact match keywords to optimize category pages and semantically related keywords for sub-category pages, and add breadcrumbs or links in footers for users to navigate back to a specific page.
- An example of a site that is designed to create a topic tree under the umbrella of digital marketing is Search Engine Journal.
To provide the best practices for SEO for consultancies, the research team conducted an extensive search for publications and articles published by experts on trends and best practices for SEO for consultancies. While we found a plethora of information on this topic, to determine the best practices, we have collated available information from different sources to base 'best' on practices that are recurrent across multiple sources.