SeatGeek - Competitors
Based on similarities in products/services offered and the highest market share, the top three competitors of SeatGeek are Brown Paper Tickets, Ticketmaster, and Live Nation.
- Brown Paper Tickets is an online ticket sales website that doubles down as a ticket management platform.
- It offers tickets for art and theater, social, music, sports, and other kinds of creative events. (similar to SeatGeek)
- It allows organizers to register their events and sell out tickets. (partially similar to SeatGeek, as SeatGeek does not allow organizers to post events)
- It also provides ticket customization services. (similar to SeatGeek)
- Ticketmaster is an online retailer of event tickets. It provides tickets for a wide range of events.
- It offers tickets for art and theater, social, music, sports, broadways, opera, and other kinds of creative events. (similar to SeatGeek)
- It provides the "Ticketmaster verified" service, in which it resells second-hand tickets. (similar to SeatGeek)
- It has partnerships with similar ticketing sites, which compliment its ticket retail services. (similar to SeatGeek, which also has a partnership with MLS for soccer event tickets)
- Etix is an international web-based ticketing service provider for the entertainment, travel and sports industries.
- It offers tickets for art and theater, social, music, sports, public gatherings, custom events and other kinds of creative events. (similar to SeatGeek)
- It also provides digital marketing and e-commerce services to organizers and ticket vendors. (partially similar to SeatGeek, as SeatGeek does not cater to organizers or vendors)
- It also provides ticket reprint service. (SeatGeek offers a variation of this service, where it provides a barcode which can be used in place of the ticket)
We began our research by looking at pre-compiled lists of competitors from market analytics and techno-analytics websites like ZoomInfo, Investopedia, Startup Ranking, Datanyze, Craft.co, Tech Boomers, and Tech Crunch. We found pre-compiled lists of competitors on some of these websites, however, none of them provided us any criteria to determine which ones are the top competitors. Except for Datanyze, they only provided merits and demerits of its various competitors. Datanyze, on the other hand, provided us with information about the market share of each competitor. Moving forward, we used Datanyze's competitors' list as the base source.
We then studied the procedure behind Datanyze's calculation of "Market Share," to gauge the credibility of its list. We learned the Datanyze's methodology by exploring its website and by reading its descriptions on SaaS review sites like Capterra. From what we understood, Datanyze retrieves information about the technology use of any company in real-time to create a technographic analysis. It also uses a coalition of first party and third party sources to identify each company's market share.
After confirming the reliability of its methodology, we explored each competitor mentioned in Datanyze's list. We found that Brown Ticket Sales has the maximum market share among all the competitors. Next were Ticketmaster and Etix. All the three identified competitors provided product and service offerings similar to that of SeatGeek. We skipped Ticket Tailor and Vendini, as even though they were listed as competitors, they were ticket vendor software companies in actuality. The product offering and related details for each company can be found above.