SD-WAN Pricing Models

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SD-WAN Pricing Models

Clients are mostly driven to purchase SD-WAN technology due to a growing need for cost-effective network management and a simplified enterprise network architecture. The information channels used to attain knowledge about SD-WAN include technology search networks, independent media, contact center consultants, consultations from strategic partners, demos, and webinars. Senior business and technology leaders, business owners, managed service providers, and external parties decide which products and services are suitable for a company.

Factors Driving the Purchase Decision:

Management, User-experience, and Business Goals:

  • Consumers are inclined to purchase SD-WAN, because there is a growing need for cost-effective network management, simplified enterprise network architecture, network privacy, and visibility.
  • An SD-WAN network can span over a large geographical distance. It allows clients to connect several branch locations to a central office or cover multiple locations on a large campus. Operators can, moreover, remotely manage and scale the network since they have a complete view of their network.
  • It presents users with a cloud-ready networking infrastructure. The cloud-ready networking infrastructure allows for high-quality user experience as it provides integration and sound performance with cloud-native applications.
  • SD-WAN technology improves the operational capacity of enterprises as it enhances business agility, productivity, and responsiveness.

Cost reduction:

  • SD-WAN technology reduces the need and cost of on-site IT staff. Management is centralized through a simple management console. Consequently, the network is managed remotely without the need for on-premises IT teams.
  • Consumers are driven to purchase SD-Wan technology since it does not require hardware components. Consequently, reducing installation and configuration cost.
  • Businesses can determine and moderate the amount of capital they want to invest in SD-WAN technology. SD-WAN is based on pay-as-you-grow and subscription models. The average subscription fee is between 100 and 150 dollars per month.
  • Clients are also driven to purchase SD-WAN technology as it allows for an increased bandwidth at a low cost.

SD-WAN Technology Information Channels:

  • News, business, and technology media platforms, such as Network World and Forbes, disseminate information about SD-WAN technology. These media companies provide clients with trustworthy information about SD-WAN technology.
  • Silver Peak, Cisco Meraki, and other SD-WAN companies have their own media channels that provide engaging news and blog posts about SD-WAN products and services.
  • The leading SD-WAN technology company, Cisco Meraki, also disseminates information about its products and services by Webinars and customer stories.
  • SD-WAN technology companies provide potential clients with practical insights and knowledge about different SD-WAN products by presenting live demos on their website.
  • Consumers receive information about SD-WAN technology by using technology search networks. TechTarget is an example of a search network often used by clients to find information pertaining to SD-WAN technology.
  • The sales channels segments in the SD-WAN technology include value-added resellers (VAR), managed service providers (MSP), and service providers. These sales channels disseminate information about SD-WAN technology to potential clients.
  • Clients can contact the strategic partners of a SD-WAN technology company. Strategic partners include service provider partners, authorized deployment partners, and system integrator partners. For example, a client can attain a consultation from a system integrator partner to learn how different products and services can help them run a more innovative and efficient business.
  • Potential clients can contact SD-WAN technology companies by telephone to ascertain how their products and services can be aligned with their own needs. An SD-WAN company can also be contacted by a direct message that is answered by a consultant in their contact center.

Key Decision-makers in the Client´s Company:

  • Managed service providers (MSP) are the key the decision-makers for companies whose IT infrastructure and/or end-user systems are managed remotely. If a company uses a managed service provider (MSP), then the MSP will play a central role in the decision-making process.
  • Business owners make decisions pertaining to the digitization of their company. In addition, more start-ups are purchasing SD-WAN technology. Business owners of start-ups will most likely make decisions related to purchasing SD-WAN products and services.
  • Decisions are often made by external parties that are strategic partners of SD-WAN technology companies. The strategic partners include technology alliances, authorized deployment partners, service provider partners, and system integrator partners.
  • Senior business and digital technology leaders play a key part in the decision-making process.

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