Saudi Arabia - Supply/Food
The cultural norms in Saudi Arabia surrounding the suppliers of luxury meat, cheese, and chocolate include the strict need to ensure the meat, milk, and biotech products used in their manufacture are Halal. Luxury Lamb, Patchi, and Forsan are three companies that supply luxury food items in the Saudi Arabian market.
Luxury Meat suppliers
- European lamb and mutton are considered luxury products in Saudi Arabia.
- Lamb is traditionally served as meat during religious festivals.
- Any livestock or meat supplied in Saudi Arabia must be 'Halal,' as required by religious norms, and this impacts the luxury meat supply companies.
- Halal means the animal must be slaughtered in a certain ritualistic way as dictated by the Islamic law, which involves reciting the tasmiya (a dedication chant), while slaughtering it.
- Halal does not include meat obtained from slaughtering an animal by stunning.
- When it comes to exported meat, Saudi Arabians are always suspicious regarding whether it is Halal.
- High-end dairy products from Europe are supplied to Saudi Arabia through the EU Milky Way program.
- Milk and dairy products exported to or sold in Saudi Arabia have to be Halal.
Luxury Cheese suppliers
- Biotechnology is used in the production of cheese.
- Cheese is a staple food in Saudi Arabia.
- Saudi Arabia is the largest cheese exporter within the Arab League.
- There is a religion-based negative view of food made of, or comprising biotechnology products in Saudi Arabia, and this will impact cheese supply for food companies such as Forsan.
- There is a tradition of pairing dates with Arabic coffee, but now dates are being replaced by chocolate.
- According to Saudi Arabia's cultural norm, chocolate is not expected to have pork or alcohol in it as an ingredient, and this impacts luxury chocolate suppliers like Patchi.
- Chocolate should not have any animal-based ingredient that is not Halal in it, according to Saudi Arabia's cultural norm.
- Many chocolates have milk in them, and milk products are expected to be Halal in Saudi Arabia.
- There is a chocolate gift-giving culture during the Ramadan festival.
Supplier companies: Food products
- Luxury Lamb is a company that supplies luxury lamb to Saudi Arabia.
- Luxury Lamb exports products such as milk-fed lamb meat, light lamb meat fed on natural food, and highly nutritional Spanish lamb.
- Patchi is the luxury chocolate company that pioneered the chocolate gift-giving trend in Saudi Arabia.
- Al Jameel Foods is a supplier of luxury items such as nuts, spices, pulses, coffee, cardamom, olive oil, dried fruit, tahini, and halva.
- Forsan is a luxury food items supplier in Saudi Arabia.
Additional information that may impact luxury food suppliers
- Alcohol and pork meat are prohibited in Saudi Arabia owing to religious laws.
- In Saudi Arabia, the families are huge as compared to Western society. Hence, retail food purchases take place in large quantities, and this has catalyzed the growth of supermarkets.
- Shopping areas and supermarkets also serve as family outing venues and hence, require of baby care options and F&B facilities.
- Due to cultural norms and certain laws of the nation, women have limited mobility and access to public spaces. Hence, they will have difficulty to operate as part of a supply chain for food.
- Jeddah, being a global city in Saudi Arabia, has a food taste in-tune with global food trends.
- There is a strong preference for traditional bakeries among Saudi Arabian consumers.
General Food culture norms that may impact luxury food suppliers
- Saudi Arabian consumers prefer fresh food products and traditionally baked goods.
- Their traditional flatbread is served hot from the oven.
- Date-based sweets are very popular.
- Oil-based cooking is preferred over butter-based cooking.
- There is a high level of awareness about the different types and quality of honey among Saudi Arabian customers.
- Samar and Sidr honey are examples of naturally harvested honey, and they are in high demand in the country.
- Honey festivals are held in Saudi Arabia.
- There is a cultural norm of serving more food to guests than required, especially during celebrations and festivals. Hence, there is a huge food wastage.
Your research team first found the major luxury food items supplied in Saudi Arabia by food supply companies by searching news databases such as Saudi Gazette and supplier company websites such as Luxury Lamb and Forsan. As the next step, the general cultural norms surrounding food items were identified from the Food and Beverage Market Entry Handbook: Saudi Arabia. The food items affected by cultural norms thus identified, were then matched with the luxury food items being supplied in the country. The matching food items and their corresponding suppliers were identified as those affected by cultural norms. For example, lamb and mutton from Europe are considered as luxury items. Also, there is a Halal meat culture in Saudi Arabia, so the team assumed this cultural norm surrounds the luxury meat supply industry and impacts it.
Similarly, cheese is made of biotechnology products. Cheese is a luxury item that Saudi Arabia imports. So, it is another supplier category of food products that is relevant. Many chocolates are also made of milk, and the Halal milk norm applies there, as there is a norm that links with the chocolate supply industry.