This report provides insights into the sauce and condiment market. Part (A) includes a selection of popular international spreads and brands, such as coconut jam and Kewpie mayonnaise. Part (B) includes insights into the sauce and condiment industry with a focus on packaging and ingredients.
Part (A): This section provides insights on global sandwich spread brands, including how the spreads are packaged and what they are used for.
Hey Boo Coconut Jam
- Coconut jam, or kaya, is very popular in Malaysia and Singapore.
- Kaya is commonly spread on toast and enjoyed in the morning alongside a boiled egg topped with soy sauce.
- Kaya is made from coconut milk, sugar, egg yolks, sea salt, citric acid, and carob gum.
- Hey Boo recommends that its coconut jam can also be used with waffles, pancakes, yogurt, and cheese.
- Hey Boo's coconut jam is packed in 10 ounce glass jars with a black screw top lid and a mostly-white label accented with red flair.
Vegemite: The Umami Treasure of Australia
- Vegemite is regarded as a household treasure in Australia.
- Vegemite has a dark color and a powerful umami or savory flavor. It is used alone on toast or as part of a savory sandwich.
- The ingredients of Vegemite are yeast extract, salt, malt extract, potassium chloride, E 150c, spice extract (with celery), niacin, thiamine, riboflavin, and folic acid.
- Vegemite is packaged in 7.7 ounce glass jars with a yellow lid and a predominantly yellow label accented with red.
- Vegemite is touted as being nutritional based on the fact that it comes from yeast, and it has a significant amount of B vitamins (some of which are added to enhance its nutritional value).
Kajmak: The National Meal of the Balkans
- In the Balkans, particularly in Bosnia and Herzegovina, locals enjoy cevapcici sandwiches topped with kajmak spread.
- Kajmak is a cheesy spread that is commonly used on top of hamburgers for a different taste than traditional Western cheeses.
- Kajmak is made from cream cheese, feta, and butter.
- Old Town Serbian Restaurant's Kajmak is sold in a 12 ounce flat plastic container with a white label accented with gold coloring.
- Kajmak must be kept cold, meaning it will require refrigeration during the storing, shipping, and distribution process.
Kewpie: Mayonnaise with a Japanese Twist
- In Japan, Kewpie mayonnaise is in a class of its own for flavor.
- Kewpie mayonnaise is used in all the ways traditional mayonnaise is used, including on sandwiches.
- Imported Kewpie mayonnaise from Japan is made from vegetable oil, egg yolk, vinegar, salt, monosodium glutamate (MSG), spice, and natural flavor.
- American Kewpie mayonnaise is made from soybean oil, egg yolk, water, distilled vinegar, salt, sugar, mustard flour, red wine vinegar, and yeast extract (omitting the MSG).
- Japanese Kewpie mayonnaise is packaged in 17.64 ounce plastic containers with a white background and red accents, including a red line-figure baby with its arms up.
- American Kewpie mayonnaise is packaged in a 12 ounce plastic squeeze tube with a white label and red accents, including a waving baby. A sandwich is on the center of the label in full color.
- Kewpie mayonnaise also works as a dip for fried chicken and French fries.
Britain's HP Sauce Works Well with Meat
- Meaty sandwiches in Britain are often accompanied with HP Sauce.
- HP sauce is a savory, tomato-based sauce that is similar to American steakhouse sauces.
- HP sauce is made from tomatoes, malt vinegar, molasses, glucose-fructose syrup, spirit vinegar, sugar, dates, modified corn flour, rye flour, salt, spices, flavoring, and tamarind.
- HP sauce is packaged in 255 gram glass bottles with a light blue label accented by a dark blue line drawing of the House of Parliament and Big Ben.
- HP sauce is also used in breakfast fry ups and steak dinners.
Part (B): This section provides insights into the sauce and condiment industry, particularly with respect to packaging and ingredients.
Online Shopping is Impacting Desirable Packaging Types
- Online shopping in the United States was expected to increase by 12.3 percent between 2018-2019 to $575 billion.
- With the rise in online shopping, packaging expectations are changing.
- Lighter, smaller packaging that can be sent in bulk sets are preferred by customers.
- Full-size or larger packaging is less preferred due to its weight and less convenient size.
- Shifting from glass to PET plastic bottles or from folding cartons to plastic pouches are two ways to achieve this change.
- Pouch packaging, including squeeze pouches and stand-up pouches, is increasingly popular with international-based condiment manufacturers seeking to decrease shipping weight and improve convenience.
Anti-Plastic Sentiment is Causing Manufacturers to Look Elsewhere
- Consumers in developed markets are increasingly expressing anti-plastic sentiment.
- Coke is embracing plastics made from plants as they are fully recyclable and cost fewer emissions to produce.
- Minimal, widely recyclable packaging is now preferred.
- Pepsi is changing Aquafina's packaging to be sold in aluminum cans and it is now using recycled PET for some of its products.
- Additional novel non-plastic packaging materials include a film made from crab shells and cellulose.
Top Ingredient Trends Driving Sales
- Consumers are looking for exotic flavor profiles.
- Consumers are looking for diverse flavors mixed with classic or more familiar ones, and are valuing the addition of details such as "heirloom" in their ingredients.
- Consumers are looking for condiments with less salt and less sugar.
- Consumers are looking for more gluten-free options.
- Consumers are looking for products with organic, non-GMO ingredients.